
结论很明确:这个市场不该进。 数据同时显示新品牌完全跑不通、最近新品利润区间掉到 -51.06% 到 4.42%,已经是典型低毛利价格战;对大品牌和小企业都不是好机会,用户的 50万 CNY 预算虽然够做单个 ASIN 的首期入场,但不够把它做成长期稳定盈利。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进。 新品牌几乎没有成功样本,且当前新品利润与销量都在走弱,已经落入高风险的价格战/低利润区间;你这笔 50万 CNY 预算虽然能覆盖入场,但不足以把一个新ASIN长期做成稳定盈利。
Alternative solutions may pose a risk to your investment in certain markets.
这个类目不适合进入,而且对新品牌和小企业都不友好:利润难度被判定为高,核心样本里新进入品牌几乎全军覆没,典型表现就是低价、重物流、低毛利,已经是明显的价格战环境。
结论很明确:这个市场不适合进入,已经接近低利润价格战区,且新品牌几乎没有真正跑通的案例。 现有数据里,新发布产品的盈利率是0%,新品牌新产品的盈利率也是0%,这不是可尝试市场,而是高风险市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DGKN5HWF | GQLHYD | 2024-10-29 | Yes | $14.99 | 50pcs | $749.5 | 16.02% | $120.07 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GR8T2RK6 | NTMURIKS | 2026-03-05 | No | $4.73 | 100pcs | $473.0 | -42.98% | $-203.29 |
![]() | B0FLXNQ1L3 | Vaszu | 2025-08-11 | No | $6.35 | 50pcs | $317.5 | -19.05% | $-60.48 |
![]() | B0FQPMPXF1 | YimuPnHse | 2025-11-05 | No | $8.99 | 50pcs | $449.5 | -1.99% | $-8.94 |
![]() | B0FMRL73DY | Zwfdcyzf | 2025-08-18 | No | $5.97 | -pcs | $- | -79.72% | $- |
这个市场不值得进入,结论很明确:新品牌几乎没有成功空间,而且已经进入价格战风险区。 现有样本里,新产品盈利率只有8.33%,而新上新产品的盈利率是0.00%;最近这批新品牌新品全部失败,说明不是单个品牌失误,而是市场本身在压缩新进入者的生存空间。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险价格战市场。 近期开新品牌只有4个,且这4个新品牌的新产品盈利率是0%,最新样本里新入场品牌全军覆没;同时市场整体新发布产品的利润区间只有 -51.06% 到 4.42%,已经明显落在低毛利、强竞争状态。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |