- Benchmark ASINB0FK3NFL5S
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordfireproof document box, document safe box, fireproof waterproof document box
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥26.60estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入，原因很直接：新品牌已经有15个、且新品牌新品成功率只有18.18%，最近一批新品里失败明显多于成功，市场正在往更激烈的价格竞争走。虽然表面上还有少数能赚钱的新品，但能稳定赚钱的主要是靠明显差异化或老产品改良，不是普通同质化款。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 用户预算 50万人民币只能覆盖少数单品的前期启动，但市场已经出现明显的价格战和高失败率，新品牌更是亏多赚少；如果现在进场，胜算低，尤其不适合小生意。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):18.18%New listing success rate (new brands):18.18%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 家庭防火文件数字化方案：将证件、保单、税表等扫描/拍照后加密存到云盘或U盘，再把纸质原件放在普通防水收纳盒里；成本更低、取用更快，适合不想买专用防火盒的用户。
- 银行保管箱/保险箱寄存服务：对极少量高价值原件（房产证、遗嘱、契约）更合适，按年付费但无需一次性购买产品，安全级别通常高于家用文件盒。
- 普通防水密封文件袋 + 现有抽屉/柜子：如果核心需求只是防潮、防溅和归类，用廉价防水文件袋或拉链文件袋替代，搭配家中上锁柜即可，学习成本低。
- 家用防火保险柜租赁/二手小型保险柜：对只想要‘防火+上锁’而不需要便携的人更划算；二手市场或短租方案通常比新买火防文件盒更便宜。
- 防水公文包/资料箱（非防火）：对通勤、临时搬运、短期存放更实用，价格更低且轻便，适合作为风险较低场景的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架成功率只有18.18%，但新品牌新上架失败率高达81.82%，而且老品牌新上架失败率同样高达81.82%，说明这里已经是强竞争、偏价格战的市场。 用户预算50万人民币看起来够做单个ASIN，但要想打穿市场，通常还是会被高投放和品牌势能吃掉利润；对小品牌来说，整体环境不友好，不建议推进。
New products with Highest revenueMost investment in new productsLeast investment in new productsDcorn
Recent Monthly Revenue (USD):$10,398.00(200pcs/month)B0FX9XPY8H (4.3/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDocSafe
Recent Monthly Revenue (USD):$85,260.00(2000pcs/month)B0DTJWWDQZ (4.6/5 (1883 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$67,020.00(2000pcs/month)B0CRR524VK (4.4/5 (12023 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$26,748.00(600pcs/month)B0F3HZD8LV (4.6/5 (1883 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsnovelinks
Recent Monthly Revenue (USD):-(-)B0GTPNGQWW (4.6/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 硬壳手提箱外观，和常见软包明显不同
- |
- 绿色配色更醒目，图片辨识度高
- |
- 防火防水+密码锁+多层收纳，功能感强，容易吸引点击
B0FCM33716 (4.6/5 (1834 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 条纹硬壳设计很少见，外观差异大
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- 配色选择多，图像更容易形成第一眼记忆
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- 反光条+密码锁+分区收纳，兼顾应急感和实用感
B0GV3WGDZ4 (4.4/5 (52 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，当前已经明显偏向价格战和过度竞争。 证据很直接：可识别利润的产品里，只有49.46%算盈利，而新产品里仅18.18%盈利、81.82%不盈利；新产品利润分布上，只有10%~30%的中低利润，<10%的新产品也有6.06%，说明新卖家大多很难跑出健康利润。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DTJWWDQZDocSafe2025-01-21Yes$42.632000pcs$85260.021.02%$17921.66B0CRR524VKDocSafe2024-01-08Yes$33.512000pcs$67020.022.15%$14844.93
B0CZ4GFDZBBALEINE2024-03-26Yes$24.42000pcs$48800.016.7%$8149.6
B08D6JLTXJENGPOW2020-07-17Yes$34.71000pcs$34700.016.94%$5878.18
B0CX7VH3H7ENGPOW2024-03-06Yes$32.481000pcs$32480.017.86%$5800.93B0F3HZD8LVDocSafe2025-04-03Yes$44.58600pcs$26748.021.31%$5700.0
B08D6HHHNCDocSafe2020-07-17Yes$28.48900pcs$25632.019.82%$5080.27
B0F18QCR3MDocSafe2025-03-12Yes$44.58500pcs$22290.020.93%$4665.3
B0FNMY9R3RDocSafe2023-04-13Yes$44.16400pcs$17664.023.14%$4087.45
B0F18VN87FDocSafe2025-03-12Yes$44.58400pcs$17832.022.11%$3942.66
B0FDF423M3DocSafe2025-06-17Yes$53.26300pcs$15978.017.13%$2737.04
B0DTHRQRMVDocSafe2025-01-20Yes$48.6400pcs$19440.013.69%$2661.34
B0D6V36RFRDocSafe2024-06-12Yes$33.05400pcs$13220.018.72%$2474.79
B0D6R5PFMHENGPOW2024-06-11Yes$37.98300pcs$11394.020.55%$2341.47
B0D6R4K2FXENGPOW2024-06-11Yes$37.98300pcs$11394.020.25%$2307.29
B0F3HC7LR7DocSafe2025-04-03Yes$44.6200pcs$8920.022.44%$2001.65
B0F3GSYXYJDocSafe2025-04-03Yes$44.59200pcs$8918.022.42%$1999.42
B0D73RCKK8DocSafe2024-06-14Yes$33.03300pcs$9909.020.12%$1993.7
B0CZ4JXTV5BALEINE2024-03-26Yes$24.03600pcs$14418.013.32%$1920.48
B09XB9KV45ENGPOW2022-04-06Yes$33.63300pcs$10089.018.92%$1908.84Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX9XPY8HDcorn2025-10-22Yes$51.99200pcs$10398.013.31%$1383.98
B0GD6KLL26ENGPOW2025-12-30Yes$44.58100pcs$4458.023.91%$1065.91
B0FP11CRF2PZU2025-08-28Yes$46.68100pcs$4668.013.91%$649.32
B0GD6KL6B2ENGPOW2025-12-30Yes$44.5650pcs$2228.024.56%$547.2B0GV3WGDZ4DOZAWA2026-03-27Yes$34.38100pcs$3438.014.33%$492.67
B0FNMZNQ1QCnkaite2025-08-25Yes$29.4750pcs$1473.514.71%$216.76#New Product Success Rates
Listing结论很明确：这个市场不值得进入，属于高竞争、接近价格战的危险区。 新品牌新上架成功率只有18.18%，但真正能站稳的新品大多靠“老产品改良+明显差异化”，而不是普通同质化款；对小卖家来说，能合法、低预算切进去的机会很窄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DcornDOZAWAENGPOWPZUCnkaiteNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DOZAWAENGPOWVANNPOOYOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经进入高风险、接近价格战的状态，新品牌成功率低，不建议小商家贸然进场。 2025年到2026年新增新品牌里，只有4个新品牌新品是盈利的，而非盈利新品有18个，整体新品牌新品成功率只有18.18%；更关键的是，最近几个月非盈利新品明显多于盈利新品，竞争是在加剧，不是在变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 3 2 0 0 11 2026 0 0 0 1 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 2 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 1 1 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 2 0 0 6 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 1 0 0 0 3 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDocSafe Fireproof Document Box Hard Case with Lock ＆ Accordion File Folder
This listing is deemed profitablePrice (USD)$48.82Released TypeOld Release (2025-06-10)Brand is an old entry in this marketSize and Weight42.4 x 32.3 x 15.5 cm, 1361.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色硬壳款在同类黑色产品中更容易形成差异化识别, 硬壳箱体+手提箱式外观，和常见软包式文件防火袋相比更像便携文件保险箱Key Buying Motive
硬壳结构、组合锁、可拆卸肩带、折叠式彩色文件夹和多层收纳组合，兼顾防护与整理Target Customers
需要在家庭应急、旅行、办公室之间频繁移动重要文件的人群，尤其是希望同时获得防火、防水和便携收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,441.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight2.45% / 11.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-32.92% / -24.35%Peak / Non PeakSales & BSR Performance
DocSafe Fireproof Document Box with Lock - 12 Layers Heat Insulated, Black
This listing is deemed profitablePrice (USD)$53.26Released TypeOld Release (2025-06-17)Brand is an old entry in this marketSize and Weight41.9 x 34.3 x 13.7 cm, 2558.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色硬壳文件箱，整体外观偏商务稳重，和部分竞品的彩色款相比更通用Key Buying Motive
12层隔热防火结构，强调更强的耐火与隔热能力Target Customers
更适合需要高安全等级存放重要证件、合同、现金和电子介质的家庭与办公用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,978.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.77% / 17.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-20.31% / -12.95%Peak / Non PeakSales & BSR Performance
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