
结论很明确:这个市场不适合进入,已经是低利润、低成功率的高风险市场。 现有样本里新品牌只有 VANNPOOY,2 个新发布产品全部不盈利,成功率 0%,而且可见利润率只有一个落在 0%~10%,没有任何 15% 以上的可接受新进入样本,说明这里不是“挑品就能赢”,而是新进场大概率直接卷进价格和投放消耗战。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户预算500,000 CNY表面上够做单个ASIN启动,但市场已经明显走向高风险价格战,新品牌几乎没有成功样本。 现有数据里,新品牌新上架产品盈利率为0%,市场总体可识别盈利率也是0%,而且只有2个新上架样本就全部亏损,说明不是“挑对产品就能赢”,而是进入后大概率会被卷进低利润竞争。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:当前样本里新品牌新品成功率是0%,而且已看到的2个新发布ASIN全部未达盈利线;这不是可复制的机会,而是一个高风险、低容错的起步市场。对小商家尤其不友好,因为连一个真正站得住的低门槛成功案例都没有。
这个市场不适合进入,结论很明确:新品牌几乎没有成功样本,且当前已进入低利润、低成功率阶段。 目前可见的新品牌只有 VANNPOOY,2个新上架产品全部不盈利;新产品盈利率是0%,整体盈利率也是0%,而已知利润率分布里只有1个产品落在0%~10%,没有任何15%以上的“可接受新进入”样本。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FK3NFL5S | VANNPOOY | 2025-10-10 | No | $44.34 | 50pcs | $2217.0 | 9.21% | $204.19 |
![]() | B0FK4Z6J54 | VANNPOOY | 2025-10-10 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FK3NFL5S | VANNPOOY | 2025-10-10 | No | $44.34 | 50pcs | $2217.0 | 9.21% | $204.19 |
![]() | B0FK4Z6J54 | VANNPOOY | 2025-10-10 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:新品牌新款的成功率是0%,整体也是0%,而且已出现明显的价格战/低利润陷阱;以当前数据看,不是给小卖家切入的窗口。现有新品牌 VANNPOOY 的两个新发布产品全部亏损,说明新人进场基本打不过现有结构,继续做只会放大试错成本。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进,已经是明显的零利润价格战市场,且当前几乎没有可复制的成功新品牌案例。 近一年的新品牌入场里,能站稳并赚钱的比例是0%,而且最近出现的新品牌 VANNPOOY 两个新上架 ASIN(B0FK3NFL5S、B0FK4Z6J54)全部不盈利,说明新进入者正在直接踩坑;以你 50 万人民币的预算来看,即使能覆盖前期备货、物流和基础投放,也不足以对抗这个市场里更强的营销和品牌投入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |