- Benchmark ASINB0G2CJZX4H
- MarketplaceUS
- Category ID3744811
- Analyzed Products
- Keywordstorage basket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.23estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入价格战区，而且对新品牌和小卖家都不友好。 现有数据里，新品牌只有3个，但新品盈利率只有16.67%，新品牌新品盈利率是0%，新品牌新品非盈利率100%；全市场新发布产品里，83.33%是亏的，最近入场的品牌几乎都在承压，市场不是在扩张，而是在收紧。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏向价格战，500,000 CNY 够做单个ASIN的前期启动，但不足以支撑长期获胜。 现在能看到的证据很直接：市场整体可盈利产品只有10.71%，新品可盈利率仅16.67%，而新品牌新品盈利率为0%、新品牌新品非盈利率却是100%，说明新进入者几乎都在亏；同时老品牌新品也只有50%非盈利，竞争并不友好。 预算层面也不乐观：你有500,000 CNY，但样本里新进入品牌 D-werack 的单品 B0G2CJZX4H 前期月销约200单、售价27.05美元，毛利率只有5.26%；Coeusy 的新款 B0GSF5MVHW 售价29.99美元，毛利率-15.08%，连前期成本都压不住。能跑通的参考更多来自老品牌的成熟款，比如 EZDeco 的 B0BKFWZHQG，售价24.99美元，月销50单、月收入约124,950美元，且被归为盈利；但它是老品牌成功样本，不能当作小卖家的可复制模板。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):50.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 挂墙式文件/杂志收纳架：比落地篮更省地面空间，通常更便宜，安装在门后、书桌侧边或墙面即可，适合不想占用地面的用户。
- 桌面塑料文件篮/信件收纳盒：价格通常更低、重量更轻、即买即用，适合只需要收纳少量杂志、账单、快递单的人。
- 折叠式牛津布/无纺布收纳箱：可折叠、可移动、用途更广，既能放杂志也能放玩具或杂物，作为替代方案更灵活且成本更低。
- 简易金属网格文件筐：外形虽然没有木质款装饰性强，但更轻、更耐用，通常在办公场景更容易替代，价格也往往更友好。
- 带把手的纸质/PP材质文件盒：适合分类收纳报刊、文件和杂志，拿取方便，购买和更换成本低，适合预算敏感用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经是低利润、强竞争的价格战市场。 新品牌只有3个，但老品牌有5个，而且新上架产品里只有16.67%能盈利；更关键的是，近年的新入局样本里多数都落在亏损区，最新两家新品牌 D-werack 和 Coeusy 都是失败案例，不是可复制的成功模板。
New products with Highest revenueD-werack
Recent Monthly Revenue (USD):-(-)B0H7QC7N1YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$5,410.00(200pcs/month)B0G2CJZX4H (3.9/5 (64 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsYINMIT
Recent Monthly Revenue (USD):-(-)B0G2RVYGFY (4.6/5 (317 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0D2KB8W4GBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$999.50(50pcs/month)B0DCMM4BSS (4.7/5 (354 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsLeast profitable new productsMost investment in new productsCoeusy
Recent Monthly Revenue (USD):-(-)B0GSF5MVHW (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 自然原色纸绳编织，波西米亚感强，视觉辨识度高
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- 窄长双分区设计，外形和结构都更少见
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- 带提手、手工编织质感，适合家居装饰型收纳
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- 图片风格更温暖自然，容易吸引偏好原木/藤编风格的买家
B0GSF5MVHW (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 黑色外观配仿皮纹理，与常见纸绳/普通布艺篮明显不同
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- 前置口袋+提手开孔，图片功能点一眼可见
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- 折叠式结构和方正造型，办公桌面展示感强
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- 黑色更显整洁专业，容易吸引办公室和简约风用户
B0BZVFZ8W4 (4.7/5 (945 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 新品盈利率几乎被打穿，且新增品牌里没有真正可复制的健康小卖家成功样本，当前更像是老品牌和高投入玩家在挤压利润。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DPJQ7K3FQILICHZ2025-02-15Yes$22.35100pcs$2235.018.26%$408.12
B0BKFWZHQGEZDeco2022-10-25Yes$24.9950pcs$1249.523.28%$290.89
B0FSR5FV2LQILICHZ2025-11-14Yes$26.93100pcs$2693.010.73%$288.96Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FSR5FV2LQILICHZ2025-11-14Yes$26.93100pcs$2693.010.73%$288.96#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有真正跑通，老品牌在这条赛道里占住了利润，新进者大多在亏。 现有数据里，新上架产品盈利率只有16.67%，而能明确看到的新品牌新产品成功率是0%，失败率是100%；这不是可复制的低门槛机会，而是被少数老品牌和高竞争挤压的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
QILICHZNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YINMITCoeusyysnnD-werack#Success Rate by Entry Time
Listing这个市场不适合现在进入，已经明显偏向价格战和高风险状态。 近一年新品牌几乎没有成功样本：新品牌新发布成功率为0%，而新品牌新发布不盈利率达到100%；全市场新发布里，盈利产品只有16.67%，不盈利产品占83.33%，说明最近入场越来越难，不是机会变多，而是竞争在加速收紧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 0 0 2 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 1 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 1 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEZDeco Magazine Holder Foldable Magazine Rack Floor PU Leather File Holder Newspaper Book Storage Magazine Basket Document File Folder Organizer for Office Home (Black)
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2022-10-25)Brand is an old entry in this marketSize and Weight35.7 x 27.0 x 3.3 cm, 295.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色PU皮革外观，偏简洁商务风, 可折叠结构，平放收纳；带底板后可快速立起使用Key Buying Motive
可折叠省空间，兼具杂志、文件、信件等多用途收纳Target Customers
适合需要桌面/地面双场景收纳的办公室与家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,249.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.86% / 23.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.50% / 12.93%Peak / Non PeakSales & BSR Performance
QILICHZ Magazine Holder,Wood Magazine Rack,Rustic Magazine File Holder
This listing is deemed profitablePrice (USD)$22.35Released TypeOld Release (2025-02-15)Brand is an old entry in this marketSize and Weight35.5 x 17.7 x 5.8 cm, 14.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
深色木质+黑色金属/镂空花纹的乡村复古配色, 侧面把手+镂空花纹面板的木质杂志收纳篮造型，整体偏复古乡村风Key Buying Motive
带双侧把手，便于提拿；镂空花纹便于快速查看内容Target Customers
偏好复古乡村风家居/办公室收纳，且需要桌面或角落型杂志、报刊、平板整合收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,235.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.03% / 18.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.77% / 5.00%Peak / Non PeakSales & BSR Performance
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