- Benchmark ASINB0FK3NFL5S
- MarketplaceUS
- Category ID490632011
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥26.60estimated
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是零成功、低利润、强同质化的价格战区。 当前样本里新品牌只有 VANNPOOY，2个新上架产品全部不盈利，新品牌新上架盈利率是0%，而且没有任何产品跑出你要求的15%以上健康利润，说明现在不是机会窗口，而是高风险竞争区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场不值得做。 目前样本里可识别盈利产品为0%，新品牌新上架盈利率也是0%，而且已出现价格战信号：VANNPOOY 的主打款 B0FK3NFL5S 售价 $44.34，毛利率只有 9.21%，低于你要求的可接受线；另一款 B0FK4Z6J54 甚至直接没有有效销售。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通防火文件袋/防火档案袋：价格更低、重量更轻，适合只想保护证件和少量纸质文件的用户，不一定需要硬壳箱体。
- 防水拉链文件收纳包：更容易购买、使用门槛低，适合日常整理合同、护照、票据；对“收纳+基础防潮”需求性价比更高。
- 金属文件盒/带锁文件箱：比专业防火箱便宜很多，适合想要一定防压、防尘和基础防盗，但不追求高等级防火的人。
- 家用保险柜替代的抽屉式锁盒：体积更小、摆放更灵活，适合存放现金、印章、U盘等小件贵重物，安装和挪动更方便。
- 保险箱租赁/银行保管箱：对于真正高价值证件和重要原件，若不想一次性购买，租赁更省心，安全等级通常也更高。
- 防火文件收纳组合方案（防火袋+普通收纳盒）：用更低成本分层保护文件，适合预算有限但仍希望做基础风险分散的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场。核心信号很明确：当前样本里新品牌已出现，但没有形成可复制的正向盈利样板，反而已经看到低利润、低效率和失败案例，说明这里更像是高成本竞争区，不是机会区。 你现在的预算 50万 CNY 看起来够做单个 ASIN 的前期投入，但在这个品类里，单靠预算并不能换来利润；真正的问题是市场本身没有足够的盈利空间支撑新进入者。
Least investment in new productsMost investment in new productsNew products with Highest revenueVANNPOOY
Recent Monthly Revenue (USD):-(-)B0FK4Z6J54Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,217.00(50pcs/month)B0FK3NFL5S (4.6/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FK3NFL5S (4.6/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FK4Z6J54Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入。 结果非常明确：新品牌已进入，但当前两个新上架产品全部失败，市场新产品盈利率是0%，而且最新数据里没有任何新产品跑出超过15%的健康利润，属于明显的低回报竞争区。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FK3NFL5SVANNPOOY2025-10-10No$44.3450pcs$2217.09.21%$204.19B0FK4Z6J54VANNPOOY2025-10-10No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FK3NFL5SVANNPOOY2025-10-10No$44.3450pcs$2217.09.21%$204.19B0FK4Z6J54VANNPOOY2025-10-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：当前样本里新品牌与新上架产品几乎全军覆没，且没有任何老品牌成功案例支撑，说明这不是“还有空间”的市场，而是已经进入高竞争、低回报阶段。对大品牌和小商家都不友好，小商家若想做出结果，基本只能靠更高预算、强品牌力或额外研发投入，但这份市场数据里并没有给出可复制的正面样板。
证据非常直接：市场样本中新上架产品盈利率是0%，新品牌新上架盈利率也是0%；当前只有1个可识别销量的样本，总营收约2217美元/月，但该产品利润率只有9.2%，低于你要求的15%可接受线，属于典型的薄利区。代表品牌 VANNPOOY 是新入场品牌，2个新产品全部亏损；其中 ASIN B0FK3NFL5S 月销约50件、价格44.34美元、月营收2217美元，但早期投入已经到8779.32美元，广告就占1974.47美元，仍然没跑通；另一个 ASIN B0FK4Z6J54 甚至是无销量。产品层面也没有明显差异化，都是“基础型防火文件收纳盒”，和竞品高度重叠，说明这是价格战+同质化环境，而不是靠简单上新就能赢的市场。
结论很明确：不要进入。大品牌如果硬要做，只能把它当成重预算打法，至少要准备明显高于单品起步资金的长期品牌与投放成本；小商家也没有看到任何真正低粉丝、低评论的合法成功案例可参考，反而更像是需要高强度营销的“硬拼市场”。建议你直接放弃，或者只在你能做出明显差异化、并接受更高投放成本的前提下再考虑。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VANNPOOY#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入“零成功、零利润”的失败区。 最近的新增品牌几乎没有赚钱样本，近一年新品牌新上架产品盈利率为0%，全市场可识别盈利率也为0%，说明现在不是机会窗口，而是明显的价格战/低回报环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 1 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases