
这个市场不值得进入:新品牌只有13个,但已经有36个新上架样本,且新品牌新品盈利率只有3.23%,整体新品盈利率也只有5.56%,这已经是明显的价格战区,不是给小卖家或外来大品牌轻松切入的市场。更糟的是,最近新上架样本里大多数都在亏损或未跑通,市场不是在变容易,而是在变得更挤。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能入场。这个市场已经进入价格战区,整体盈利率只有7.41%,新品盈利率更只有5.56%,而且近 8 个新品牌入场样本里,成功的只有 MUDEELA 这一类少数案例,失败远多于成功。 你现在的 50万CNY 预算能覆盖单个新ASIN的前期启动,但对这个类目来说,只够“开局”,不够扛住长期投放、品牌和认证成本;更关键的是,市场里大多数新品利润都低于10%,这不是适合小品牌硬冲的地方。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进入:新品牌表现几乎全线失败,已经接近价格战/高门槛市场。 现有数据里,新品牌新上架产品盈利率只有 6.45%,新品牌新上架亏损率高达 93.55%;而且可见的成功大多来自老品牌,说明这不是小品牌友好的战场。
这个市场不值得进入,已经进入价格战和明显过度拥挤状态。 新品牌在这里几乎没有稳定胜算:新品里亏损/低于10%利润的占比很高,而真正能赚钱的少数案例,基本都靠老品牌优势、强差异化,或明显更重的投入,不是普通小卖家能轻松复制的。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BS1794NS | DABIGE | 2023-02-11 | Yes | $22.96 | 800pcs | $18368.0 | 16.42% | $3016.03 |
![]() | B0BZP1XBMQ | DABIGE | 2023-04-25 | Yes | $22.74 | 300pcs | $6822.0 | 16.8% | $1146.1 |
![]() | B0C3MF26F7 | BOIVSHI | 2023-04-26 | Yes | $39.99 | 50pcs | $1999.5 | 20.5% | $409.9 |
![]() | B0GSZFK3ZJ | MUDEELA | 2026-06-22 | Yes | $29.99 | 100pcs | $2999.0 | 13.03% | $390.77 |
![]() | B0C3MBHCCR | BOIVSHI | 2023-04-26 | Yes | $25.99 | 50pcs | $1299.5 | 11.9% | $154.65 |
![]() | B0FMFFCV4B | GIGIFTREE | 2025-08-14 | Yes | $24.49 | 50pcs | $1224.5 | 10.2% | $124.9 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GSZFK3ZJ | MUDEELA | 2026-06-22 | Yes | $29.99 | 100pcs | $2999.0 | 13.03% | $390.77 |
![]() | B0FMFFCV4B | GIGIFTREE | 2025-08-14 | Yes | $24.49 | 50pcs | $1224.5 | 10.2% | $124.9 |
这个市场不适合进入,结论很明确:新品牌成功率只有3.33%,整体新产品成功率只有5.56%,已经是高风险、接近价格战的市场。 你500000 CNY的预算表面上足够覆盖单个ASIN前期投入,但在这个类目里,真正能跑出来的新品极少,而且头部成功样本几乎都靠老产品改良,门槛不低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,整体已经接近/进入价格战和过度拥挤状态。 近期新品牌几乎都在失败:新品牌新上架产品里只有1个盈利、29个不盈利,成功率3.33%,失败率96.67%;而且2026年的新产品里不盈利样本明显增多,说明竞争正在加剧,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 3 | 2 | 1 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 21 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 5 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |