
这个市场不值得进入:新品牌新上架成功率只有4.35%,22个新上架里有21个没赚到钱,已经是明显的价格战和淘汰场。用户预算50万人民币表面上够做单个ASIN前期启动,但面对这种利润结构,钱不是门槛,能不能活下来才是门槛。
证据很直接:新品牌里只有Magheo的B0FMY7RVBZ跑通,价格39.99美元,月收入7998美元;但它只是少数例外,其他新品牌如Hofususer的B0H1R3W1D1、B0H1RF7YJN都只有5星5评却仍是亏损或未起量,B0H1QYJ98L利润也只有0.32%,说明这个类目连“看起来很新”的产品都很难赚钱。相反,老品牌DABIGE的B0BS1794NS、B0BZP1XBMQ、B0D9GFQBVZ还能做到16.42%、16.8%、10.37%的利润,但这些是老品牌的存量优势,不是小商家可复制的成功样本;而且新品牌中有不少是200-300+评、甚至3160+评的产品,明显带有强推或刷评式竞争,进一步抬高了进入难度。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 用户预算 50万人民币表面上能覆盖单个ASIN前期铺货和投放,但这不是问题,真正的问题是市场已经进入价格战区,且新品牌成功率极低。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显接近价格战区,而且对新品牌不友好。 现有数据里,成熟品牌还能赚钱,但新品牌要么亏、要么几乎没利润;小品牌如果没有强差异化,基本很难跑出来。
结论很明确:这个市场不值得进入,当前已经接近/进入价格战与过度拥挤状态。新品牌成功率只有 4.35%,而新产品里 95.65% 都不赚钱;按你给的规则,这不是可做市场,而是高风险淘汰场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BS1794NS | DABIGE | 2023-02-11 | Yes | $22.96 | 800pcs | $18368.0 | 16.42% | $3016.03 |
![]() | B0FMY7RVBZ | Magheo | 2025-08-19 | Yes | $39.99 | 200pcs | $7998.0 | 18.95% | $1515.63 |
![]() | B0F2HJFNBV | Mustorn | 2025-03-26 | Yes | $39.99 | 200pcs | $7998.0 | 17.95% | $1435.65 |
![]() | B0BZP1XBMQ | DABIGE | 2023-04-25 | Yes | $22.74 | 300pcs | $6822.0 | 16.8% | $1146.1 |
![]() | B0BGRCR453 | BOIVSHI | 2022-09-29 | Yes | $34.99 | 200pcs | $6998.0 | 15.12% | $1058.1 |
![]() | B0C3R591X8 | RCHYFEED | 2023-04-27 | Yes | $39.99 | 100pcs | $3999.0 | 20.02% | $800.6 |
![]() | B077JLLX7W | LYNK PROFESSIONAL | 2017-11-16 | Yes | $29.99 | 100pcs | $2999.0 | 24.73% | $741.66 |
![]() | B0F2HL2DPM | Mustorn | 2025-03-26 | Yes | $39.99 | 100pcs | $3999.0 | 17.81% | $712.23 |
![]() | B0C3MF26F7 | BOIVSHI | 2023-04-26 | Yes | $39.99 | 50pcs | $1999.5 | 20.5% | $409.9 |
![]() | B0CW1S9LN5 | BOIVSHI | 2024-02-20 | Yes | $39.99 | 50pcs | $1999.5 | 20.15% | $402.9 |
![]() | B0CMX6BSQB | RCHYFEED | 2023-11-08 | Yes | $37.99 | 50pcs | $1899.5 | 18.06% | $343.05 |
![]() | B0CKL7ZL94 | RCHYFEED | 2023-10-06 | Yes | $34.99 | 50pcs | $1749.5 | 18.16% | $317.71 |
![]() | B0C3MCDB98 | BOIVSHI | 2023-04-26 | Yes | $37.99 | 50pcs | $1899.5 | 16.17% | $307.15 |
![]() | B0D9GFQBVZ | DABIGE | 2024-03-05 | Yes | $30.81 | 50pcs | $1540.5 | 10.37% | $159.75 |
![]() | B0C3MBHCCR | BOIVSHI | 2023-04-26 | Yes | $25.99 | 50pcs | $1299.5 | 11.9% | $154.65 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FMY7RVBZ | Magheo | 2025-08-19 | Yes | $39.99 | 200pcs | $7998.0 | 18.95% | $1515.63 |
这个市场不适合进入,而且已经接近明显的价格战区:新品成功率只有4.35%(新品牌里也只有5.00%),市场整体可识别利润率为18.75%,但新品里大多数落在0%~10%甚至亏损区间,说明“能卖”不等于“能赚”。更关键的是,真正的新品牌成功只有Magheo的B0FMY7RVBZ,其他新品牌几乎全军覆没;对小商家来说,合法成功案例几乎没有,对大品牌来说也不是好战场,因为需要重投入和强差异化才能挤出一点利润。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品牌几乎全军覆没,已经进入高竞争、低回报的价格战阶段。 近一年新品牌新上架产品盈利率只有5%,整体新上架产品盈利率也只有4.35%,而市场总体可确认盈利产品占比只有18.75%,这不是可复制的成长市场,而是高风险筛选战场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 2 | 4 | 3 | 1 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 2 | 4 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |