
结论很明确:这个市场不值得进入。 当前已经是明显的价格战高风险区,而且新品牌并没有形成可复制的成功面;对小商家尤其不友好,对大品牌也只能算勉强可进,不算值得进。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,当前是高饱和、强价格战市场。 用户预算 50万 CNY 只能覆盖少数ASIN的前期入场成本,但无法抵消后续的品牌、研发和认证投入;以现在的数据看,进场后大概率会被压到低利润甚至亏损。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入。 新品牌新发产品盈利率只有10.53%,但新品牌新发产品不盈利率高达84.21%,而且市场里高销量产品几乎都集中在老牌手里,说明这是一个强竞争、强挤压的品类。
结论很明确:这个市场不适合进入,已经进入明显的价格战区,且对新品牌不是机会而是高风险。 新品利润分布里,低于10%的占了43.48%,而新品里只有8.70%是可盈利的;再看品牌层面,新品牌新品盈利率只有8.70%,这已经低于你要求的10%安全线,说明新进入者大概率会亏。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BS1794NS | DABIGE | 2023-02-11 | Yes | $22.96 | 800pcs | $18368.0 | 16.42% | $3016.03 |
![]() | B0FMY7RVBZ | Magheo | 2025-08-19 | Yes | $39.99 | 200pcs | $7998.0 | 18.95% | $1515.63 |
![]() | B0F2HJFNBV | Mustorn | 2025-03-26 | Yes | $39.99 | 200pcs | $7998.0 | 17.95% | $1435.65 |
![]() | B0BZP1XBMQ | DABIGE | 2023-04-25 | Yes | $22.74 | 300pcs | $6822.0 | 16.8% | $1146.1 |
![]() | B0BGRCR453 | BOIVSHI | 2022-09-29 | Yes | $34.99 | 200pcs | $6998.0 | 15.12% | $1058.1 |
![]() | B0C3R591X8 | RCHYFEED | 2023-04-27 | Yes | $39.99 | 100pcs | $3999.0 | 20.02% | $800.6 |
![]() | B0FMY7VRGK | Magheo | 2025-08-19 | Yes | $39.99 | 100pcs | $3999.0 | 18.91% | $756.22 |
![]() | B077JLLX7W | LYNK PROFESSIONAL | 2017-11-16 | Yes | $29.99 | 100pcs | $2999.0 | 24.73% | $741.66 |
![]() | B0F2HL2DPM | Mustorn | 2025-03-26 | Yes | $39.99 | 100pcs | $3999.0 | 17.81% | $712.23 |
![]() | B0C3MF26F7 | BOIVSHI | 2023-04-26 | Yes | $39.99 | 50pcs | $1999.5 | 20.5% | $409.9 |
![]() | B0CKL7ZL94 | RCHYFEED | 2023-10-06 | Yes | $34.99 | 50pcs | $1749.5 | 18.16% | $317.71 |
![]() | B0C3MCDB98 | BOIVSHI | 2023-04-26 | Yes | $37.99 | 50pcs | $1899.5 | 16.17% | $307.15 |
![]() | B0CQ1KV136 | BOIVSHI | 2023-12-12 | Yes | $41.99 | 50pcs | $2099.5 | 12.28% | $257.82 |
![]() | B0F6XKBGG8 | LAMU | 2025-07-08 | Yes | $20.22 | 100pcs | $2022.0 | 10.32% | $208.68 |
![]() | B0D9GFQBVZ | DABIGE | 2024-03-05 | Yes | $30.81 | 50pcs | $1540.5 | 10.37% | $159.75 |
![]() | B0C3MBHCCR | BOIVSHI | 2023-04-26 | Yes | $25.99 | 50pcs | $1299.5 | 11.9% | $154.65 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FMY7RVBZ | Magheo | 2025-08-19 | Yes | $39.99 | 200pcs | $7998.0 | 18.95% | $1515.63 |
![]() | B0FMY7VRGK | Magheo | 2025-08-19 | Yes | $39.99 | 100pcs | $3999.0 | 18.91% | $756.22 |
这个市场不适合进入,已经接近价格战和过度拥挤状态。 新品整体成功率只有9.09%,新品牌内部也只有11.11%,而失败新品占88.89%到90.91%;更关键的是,当前能赚钱的新品几乎被少数老牌/强势品牌和少量新品牌样板占住,新入场者想复制成功,必须靠明显功能差异和更高投入,普通跟卖型产品基本会亏。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已经进入价格战高风险区,短期内不建议大品牌或小商家继续冲。 最近的新品牌成功率只有11.11%,但失败率高达88.89%;按最近一年看,2025年的新品牌里只有Magheo拿到2个可盈利款,其余大多落在低利润或不赚钱区间,说明现在不是“好卖就能赚”的阶段,而是越来越难做。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 2 | 4 | 3 | 2 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 2 | 4 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |