
结论很直接:这个市场不值得进入,已经处在明显价格战和低利润挤压区。 新品牌几乎没有真正跑出来的窗口,用户这 50 万 CNY 也不够把它做成一个稳妥单品生意;如果硬进,只适合已经有强研发、强渠道或愿意打激进营销的玩家。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合进入,用户预算500,000 CNY也不够把它做成一个稳妥的单品生意。 这是一个明显的价格战市场:已看到的新品里,盈利率只有12.5%,整体可判断盈利的产品里只有20%赚钱,而且新品牌新品盈利率是0%,新品牌新品亏损率是100%,说明新入场者几乎都在亏。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经接近价格战区,而且对新卖家非常不友好。 目前样本里可识别盈利产品只有20.00%,新上架产品盈利率只有12.50%;同时低价款很多都落在10%以下甚至为负,说明想靠普通跟卖/轻微改款很难活下来。
结论很明确:这个市场不值得进入。 新品牌新品几乎全军覆没,整体又是低利润、低成功率的结构;对大品牌来说也不是“花钱就能赢”的市场,对小商家来说更没有健康切口,除非愿意走极强营销甚至偏激进打法。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FXXK9Z1L | LJHFUQHUHU | 2025-02-26 | Yes | $43.99 | 100pcs | $4399.0 | 18.69% | $822.18 |
![]() | B0FXXNQGQ5 | LJHFUQHUHU | 2025-02-26 | Yes | $43.99 | 50pcs | $2199.5 | 22.36% | $491.81 |
![]() | B0GLQC4MP8 | BlisXybion | 2026-02-05 | Yes | $31.99 | 50pcs | $1599.5 | 19.28% | $308.39 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GLQC4MP8 | BlisXybion | 2026-02-05 | Yes | $31.99 | 50pcs | $1599.5 | 19.28% | $308.39 |
结论很明确:这个市场不值得进入,已经接近价格战区,而且新品牌几乎没有真正的成功窗口。 现有数据里,新品整体成功率只有12.5%,新品牌新品成功率是0%,这不是可复制的机会,而是高失败率市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是明显的价格战高风险市场。 近一年新品牌进入后几乎全军覆没:7个新品牌新上架产品里,盈利率是0%,而市场新上架整体盈利率只有12.5%;同时当前可识别的整体盈利产品占比也只有20%,说明多数产品都在低利润或亏损区间。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |