
结论很直接:这个市场不值得进入。 新品盈利率只有7.32%,新品成功率只有7.89%,都低于你设定的10%红线;同时市场里旧品牌占31个、新品牌只有9个,近期开新品几乎都在亏损或不赚钱,已经是明显的强竞争、低利润市场,不适合大品牌或小商家贸然进场。
证据也很清楚:价格战已经形成,且新品牌几乎没有可复制的成功路径。 按时间看,2026年的新产品里只有少数能赚钱,大多数都落在0%到10%甚至负利润区间;利润样本主要集中在 Kitchen Details、Attelite 这些老品牌,新品里真正赚钱的只有 3 个样本,分别是 Kitchen Details 的 B0GRWHTZ95、B0GRWPRBTW,以及 Attelite 的 B0GK13Z3J8,利润率大约在15.1%到21.88%,但它们都带有老品牌优势。反过来,失败样本非常多,像 Yecuip 的 B0GG9QMD57、YEMEY 的 B0H36T8YVS、Kitchen Details 的 B0GRWNM5LT 都没跑出来,其中 Yecuip 这个新品牌投入约4699.68美元,月销约600件却仍是-11.01%利润,说明就算有销量也很容易被成本吃掉;YEMEY 投入约4699.68美元但没有有效收入,更说明小品牌没有稳定胜算。更关键的是,样本里不少产品都落在2000+评论区间,像 Kitchen Details 的 B08CGHSY9G、B0GRWHTZ95、B0GRWPRBTW 都在2298到2323条评论附近,这种量级更像强势品牌的压制,不是小商家能正常复制的打法。产品成功模式也很一致:赢家靠的是旧款基础上的功能改良和外观改良,而失败者大多是同质化、低差异、低利润,说明这个类目已经被成熟品牌锁死。
可执行结论:大品牌也不该轻易进,小商家更不该进。 你有50万人民币预算,钱是够做单个ASIN的,但这不是预算问题,而是回报结构已经坏了;如果硬要做,必须具备明显的产品升级、设计差异或渠道优势,否则大概率会被价格战和老品牌挤压。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 你的预算500,000 CNY远超单个新品可用门槛,但市场不是“买得起就能赢”,而是已经进入明显的价格战和高失败率状态;对大品牌和小品牌都不是好市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是明显的价格战高风险区,且对小商家和大品牌都不友好。 现有数据里,整体可判断利润的产品里只有14.68%能赚钱,新品里只有7.32%能赚钱,低于你要求的10%红线;同时产品成功模式高度集中在老牌大品牌的微创新,说明不是“靠普通选品就能赢”的市场,而是被成熟品牌和价格压力卡死的市场。
结论:这个市场不值得进入,已经明显进入低利润、强竞争的危险区。 新品盈利率只有7.32%,远低于你要求的可接受线;而且新品牌里几乎没有真正成功者,当前能赚钱的主要是老品牌和强势品牌,说明小卖家没有稳定胜算。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08CGHSY9G | Kitchen Details | 2020-07-06 | Yes | $25.59 | 3000pcs | $76770.0 | 15.1% | $11592.27 | |
![]() | B0DP2Q5DN7 | Attelite | 2025-01-06 | Yes | $31.9 | 1000pcs | $31900.0 | 11.16% | $3560.04 |
![]() | B0F7JVD1VF | LXLXXL | 2025-06-07 | Yes | $32.99 | 400pcs | $13196.0 | 12.88% | $1699.65 |
![]() | B0GRWHTZ95 | Kitchen Details | 2026-03-09 | Yes | $33.38 | 200pcs | $6676.0 | 17.28% | $1153.62 |
![]() | B07JD3WNWR | Simple Houseware | 2018-10-12 | Yes | $25.95 | 400pcs | $10380.0 | 10.79% | $1120.01 |
![]() | B08WTC1NBK | Deco Brothers | 2021-02-02 | Yes | $25.97 | 300pcs | $7791.0 | 11.23% | $874.93 |
![]() | B0GK13Z3J8 | Attelite | 2026-03-29 | Yes | $35.99 | 100pcs | $3599.0 | 22.95% | $825.98 |
![]() | B0DP2P9BS9 | Attelite | 2025-01-17 | Yes | $29.22 | 200pcs | $5844.0 | 13.84% | $808.81 |
![]() | B0BVZ6YVC4 | JKsmart | 2023-02-16 | Yes | $31.66 | 200pcs | $6332.0 | 11.96% | $757.31 |
![]() | B07HS2ZF32 | Simple Houseware | 2018-09-28 | Yes | $25.96 | 200pcs | $5192.0 | 11.32% | $587.74 |
![]() | B06ZZ3L8GN | Simple Houseware | 2017-04-19 | Yes | $26.87 | 100pcs | $2687.0 | 18.83% | $505.97 |
![]() | B0GRWPRBTW | Kitchen Details | 2026-03-09 | Yes | $35.82 | 50pcs | $1791.0 | 21.88% | $391.88 |
![]() | B0F7K2SQTV | LXLXXL | 2025-06-07 | Yes | $41.99 | 50pcs | $2099.5 | 15.77% | $331.1 |
![]() | B0D89KL5Z9 | Coanto | 2024-06-28 | Yes | $20.48 | 100pcs | $2048.0 | 12.47% | $255.39 |
![]() | B089CBR9HT | Simple Houseware | 2020-05-28 | Yes | $26.87 | 50pcs | $1343.5 | 11.24% | $151.01 |
![]() | B0DFRKWCXL | Simple Houseware | 2024-08-30 | Yes | $25.95 | 50pcs | $1297.5 | 11.21% | $145.45 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GRWHTZ95 | Kitchen Details | 2026-03-09 | Yes | $33.38 | 200pcs | $6676.0 | 17.28% | $1153.62 |
![]() | B0GK13Z3J8 | Attelite | 2026-03-29 | Yes | $35.99 | 100pcs | $3599.0 | 22.95% | $825.98 |
![]() | B0GRWPRBTW | Kitchen Details | 2026-03-09 | Yes | $35.82 | 50pcs | $1791.0 | 21.88% | $391.88 |
结论很明确:这个市场不适合进入,已经接近/进入价格战区,而且对新品牌是高风险市场。 新品成功率只有7.89%,低于10%的高风险线;在新品牌里更糟,12个新品牌新品里0个盈利,说明真正的新入局者几乎没有可复制的成功路径。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显过热,不适合进入。 近期开新品几乎被老品牌和少数新入场者挤满,但新品牌的新发布成功率是0%,而不赚钱的新品是100%;同时,最近的盈利样本几乎都来自老品牌,说明市场门槛高、竞争强,已接近价格战区。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 3 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 2 | 2 | 2 | 1 | 2 | 0 | 0 | 23 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 1 | 1 | 2 | 0 | 0 | 3 |
| 2026/4 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |