- Benchmark ASINB0GSZFK3ZJ
- MarketplaceUS
- Category ID510136
- Analyzed Products
- Keywordkitchen organizer, drawer organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.99estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进，原因不是“没机会”，而是已经被压成了价格战市场：新品牌里真正盈利的只有 MUDEELA，普通跟款很难跑出来。 你有 50 万 CNY，资金表面上足够覆盖单个新品起步，但这不是问题核心；核心是目前新产品盈利率只有 30.77%，而且盈利上限只到 12.19%，没有任何新产品达到你要求的 15% 以上健康区间，说明市场已经在靠低利润互卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你的预算50万CNY远远高于单个新品起步预算22,481.14 USD（约16万CNY），看起来“能进场”，但市场本身已经在价格战里：新品牌新品盈利率只有66.67%，而旧品牌新品盈利率是0%，说明老玩家新产品几乎都在亏，市场不是靠正常入场能赢的。
Early sourcing + logistics + marketing budget (USD)$22,481.14 - $22,481.14Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?53.84%New listing success rate (old brands):0.00%New listing success rate (new brands):66.67%Which new brands have these successful new listings?Alternatives- 可直接在抽屉内使用防滑收纳垫搭配现有瓶罐平铺摆放：成本更低、无需量尺寸，适合先解决防滑和乱滚问题。
- DIY 分隔板/硬纸板分格方案：用现成纸板、亚克力条或薄木条自制隔间，几乎零成本，适合临时或预算极低的用户。
- 柜门背面挂式调味瓶架/挂篮：不占抽屉空间，安装简单，能把调味品移出抽屉，适合小厨房或抽屉已满的家庭。
- 可调节式层架/阶梯垫高架（非抽屉专用）：把调味瓶在台面、柜内或抽屉里做前后两层展示，通常比专用抽屉收纳器更便宜也更灵活。
- 统一尺寸的方形调味盒 + 标签系统：用低成本统一容器替代原包装，配合简单标签，比购买整套抽屉分层架更易维护和复购。
- 磁吸调味罐/冰箱侧面磁吸条方案：如果厨房有金属表面，这种方案无需抽屉改造，拿取快，且对小户型更友好。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是明显的价格战市场，且新品牌入场成功率不高。 你当前能看到的有效样本里，整体可盈利产品只占14.29%，新发布产品里可盈利比例约30.77%，但这个“新品牌入场”并不是真正宽松环境：老品牌占新发布产品的比例高达53.84%，而且新品牌的非盈利新发布占33.33%，说明门槛并不低，竞争已经很挤。
New products with Highest revenueMost investment in new productsLeast investment in new productsMUDEELA
Recent Monthly Revenue (USD):$21,370.00(1000pcs/month)B0FNMC934Q (4.7/5 (154 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,195.00(500pcs/month)B0FNMCNW6T (4.7/5 (154 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$2,999.00(100pcs/month)B0GSZFK3ZJ (4.8/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSevenblue
Recent Monthly Revenue (USD):-(-)B0F5TM9W3Q (4.6/5 (5132 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4Q5TNPKBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,064.00(50pcs/month)B0G2GJ7CSL (4.5/5 (8480 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 透明可视设计，货架感强，容易吸引点击
- |
- 四层斜插抽屉式，和竖向柜内款差异明显
- |
- 可伸缩到11-22英寸，适配面更广
B0FNMC934Q (4.7/5 (154 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 镀铬亮面金属，外观更醒目
- |
- 柜内竖向抽拉式，和抽屉收纳款差别大
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- 带抬高底座，适合有前唇橱柜
B0GSZFK3ZJ (4.8/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战市场，不适合大品牌或小商家。 关键原因很直接：新产品里只有30.77%算盈利，而且盈利幅度最高也只到12.19%，没有任何新产品进入15%以上的“可接受区间”；同时，旧品牌发布的新产品盈利率是0%，说明老牌玩家在这个赛道里也没有稳定的新增盈利能力。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FNMC934QMUDEELA2025-12-30Yes$21.371000pcs$21370.012.91%$2758.87
B0D4DN7ZRTmixeshop2024-05-17Yes$34.98400pcs$13992.011.65%$1630.07B0FNMCNW6TMUDEELA2025-12-30Yes$16.39500pcs$8195.012.07%$989.14B0GSZFK3ZJMUDEELA2026-06-22Yes$29.99100pcs$2999.013.03%$390.77
B0GWPR647SMUDEELA2026-06-23Yes$18.88100pcs$1888.011.4%$215.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FNMC934QMUDEELA2025-12-30Yes$21.371000pcs$21370.012.91%$2758.87B0FNMCNW6TMUDEELA2025-12-30Yes$16.39500pcs$8195.012.07%$989.14B0GSZFK3ZJMUDEELA2026-06-22Yes$29.99100pcs$2999.013.03%$390.77B0GWPR647SMUDEELA2026-06-23Yes$18.88100pcs$1888.011.4%$215.24#New Product Success Rates
Listing这不是一个适合进入的市场：新产品成功率只有30.77%，但整体可识别利润产品占比仅14.29%，而且新产品里69.23%是不盈利；更关键的是，老品牌的新上架产品成功率是0%，说明这个赛道对后来者门槛高、竞争已经很硬。
证据很直接：已识别的赚钱新产品几乎都集中在 MUDEELA，且成功样本只有 B0FNMC934Q、B0FNMCNW6T、B0GSZFK3ZJ、B0GWPR647S 四个，核心打法不是低价硬冲，而是基于旧款做功能差异化、结构改良、再配合更低价格；对应的非盈利样本里，Kitstorack、Sevenblue、PXRACK、mixeshop 这类品牌大量落在同质化公模、低利润、竞争过强。典型失败款包括 Kitstorack 的 B0GKNW3P5R、B0GKP18FV8，Sevenblue 的 B0G2GJ7CSL、B0H4Q5TNPK，PXRACK 的 B0FP49WV1F、B0GKMF6GXP、B0GKMYDRN8，问题都很一致：外观和结构差异不足，且利润空间偏薄，已经接近价格战环境。 从投资看，市场给出的新产品启动预算约 22481.14 USD，但这是最初的采购、物流和前期投放，不含长期研发、品牌和认证；你手上的 500000 CNY 可以覆盖单个 ASIN 启动，但并不意味着能轻松复制成功，真正能跑出来的产品还要额外吃掉研发与品牌预算。
结论很明确：小商家没有明显的合法高胜率窗口，因为现有新品牌成功案例几乎只有 MUDEELA，而且成功点都依赖较强的产品设计与差异化，不是普通跟款能复制；老品牌又没有展示出新上架成功，说明它们在这个类目里也被挤压得很厉害。若硬要进，必须走“深度差异化 + 低价 + 充足品牌/研发投入”的路线，否则就是卷进同质化低毛利市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MUDEELANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MUDEELAKitstorackSevenbluePXRACKmixeshop#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近价格战型饱和，既不适合小商家，也不适合大品牌轻资产试水。 近一年新品牌真实成功案例几乎只剩 MUDEELA，其他新入场品牌里失败占比更高，说明最近的入场环境在变难，不是在变好。
证据很直接： 近几个月新产品发布里，2025 年 12 月只有 MUDEELA 的 2 个新品盈利；2026 年 6 月又只有 MUDEELA 的 2 个新品盈利，但同时出现 3 个新产品不盈利；2026 年 1 月到 3 月还出现 Kitstorack、Sevenblue、PXRACK、mixeshop 等多款新品失败。按新品牌视角，盈利 4 个、失败 2 个，表面成功率 66.67%，但这个成功几乎被 MUDEELA 一家包揽，不能代表市场对新商家友好。更关键的是，老品牌这边 7 个新品全部不盈利，成功率 0%，说明连成熟玩家也没有稳定红利。当前市场利润分布也偏差：新产品里 10%~20% 利润段只有 4 个，低于 10% 的失败/低利润产品不少；同时这类新产品的入场预算中位数约 22,481 美元，而 MUDEELA 单个成功款 B0FNMC934Q 早期投入就达到 14,937.63 美元，其中广告 3,359.47 美元，月销 1,000、月营收 21,370 美元、利润率 12.9%。这说明想复制成功，不只是备货和铺货，还要额外预算去做投放、品牌和长期支撑。
短结论：不要进。 如果你是小商家，市场里没有足够多的“真小卖家”成功样本；如果你是大品牌，也不是一个值得重仓的增量市场，因为现在的赢家更像是高投入、强投放驱动，而不是低成本自然增长。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 2 0 0 0 2 2026 0 0 0 2 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 2 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 2 0 0 0 3 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMUDEELA Clear Spice Drawer Organizer, 4 Tier- 2 Set (8 Packs) Spice Rack for Drawer, Expandable From 11" to 22" Kitchen Seasoning Organizers and Storage for Drawer (Jars not included)
This listing is deemed profitablePrice (USD)$21.37Released TypeNew Release (2025-12-30)Brand is a new entry in this marketSize and Weight30.5 x 14.6 x 6.9 cm, 853.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
透明清爽的可视化设计，比金属款更轻盈，适合想要“看得见标签”的厨房用户, 4层斜插式抽屉香料架，横向可伸缩到11"-22"，更适配不同抽屉宽度Key Buying Motive
可伸缩模块化结构，兼容不同抽屉尺寸并提升调料瓶取放效率Target Customers
适合抽屉较窄、希望把常用香料平铺可视化收纳的家庭烹饪用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$21,370.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.90% / 12.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.59% / -6.58%Peak / Non PeakSales & BSR Performance
MUDEELA Clear Spice Drawer Organizer, 4 Tier (4 Packs) Spice Rack for Drawer, Expandable From 11" to 22" Kitchen Seasoning Organizers and Storage for Drawer (Jars not included)
This listing is deemed profitablePrice (USD)$16.39Released TypeNew Release (2025-12-30)Brand is a new entry in this marketSize and Weight30.5 x 14.7 x 4.9 cm, 490.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
透明款更容易形成“可视化收纳”卖点，视觉上比普通不透明收纳更轻巧。, 4层斜式抽屉调味架，支持11"-22"可伸缩，适配不同抽屉宽度。Key Buying Motive
可伸缩横向结构 + 4层斜置分层，兼顾容量与取用效率。Target Customers
适合需要把大量小瓶调料集中放入抽屉、并且抽屉深度有限的厨房用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,195.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.94% / 12.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.66% / -2.53%Peak / Non PeakSales & BSR Performance
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