- Benchmark ASINB0BLS781MC
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordwireless retro controller, usb gamepad for pc, style controller, retro usb controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.54estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品利润率已经被打到 0%，而且近一年只有 2 个新品牌进入，9 个新上架产品里没有任何一个能稳定转正，说明不是“还能抢一口饭”，而是已经在明显的价格战里。对大品牌来说也不是好机会，除非愿意重投放、重品牌、重研发；对小商家来说更不成立，想靠低预算正常打法进入，胜率太低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得进入，用户预算 50万人民币可以覆盖单个ASIN的前期启动，但市场已经接近/进入价格战区，新品牌成功率极低。 关键证据很直接：整体已识别产品里盈利占比只有 33.33%，而新上架产品的盈利占比是 0%；新品牌新品盈利率 0%，新品牌新品非盈利率 75%，老品牌新品非盈利率也高达 80%，这说明不是“谁更会做就能赢”，而是“多数新品都很难赚到钱”。 预算层面，像 Megadream 这类新入场样本，19.99 美元产品已出现不赚钱；而真正跑通的样本集中在 Retro-Bit、SAFFUN、IINE 这类已有市场势能的品牌，典型盈利款如 B07WP2ZYNR（35.39 美元、1042 条评论、月收入 3539 美元、利润率 37.03%）、B07SG8XMJM（19.96 美元、1097 条评论、月收入 1996 美元、利润率 23.12%）、B0CJFRWFN4（29.96 美元、231 条评论、月收入 1498 美元、利润率 36.73%）和 B0BLS781MC（29.23 美元、123 条评论、月收入 1461.5 美元、利润率未明但样本盈利）。但要注意，用户预算只覆盖前几个月的进货、物流和投放，不含研发、品牌和认证；在这种市场里，单靠 50万人民币并不能换来稳定胜率。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?55.55%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 复用现有键盘 + 免费/低价键位重映射软件（如系统自带映射、Steam Input、AntiMicroX 类工具）
- 手机/平板云游戏或远程串流时，优先用触屏虚拟手柄布局，而不是额外买 USB/无线复古手柄
- 二手原厂有线手柄（如旧款 Xbox/PS/通用 USB 手柄），通常更便宜、兼容性更稳
- 低价入门通用蓝牙手柄（非复古外观），重点是即连即用、跨平台覆盖更广
- 游戏内置的按键自定义/辅助操控方案，用现有设备替代额外外设
- 主机/PC 直接使用手柄兼容的现有设备（例如 Switch 原装 Joy-Con、手柄借用/共享），降低新增购买门槛
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：它已经明显向高竞争、低容错方向发展，新品牌没有稳定盈利案例，反而更像是靠重投放和高评价堆出来的战场。对小品牌来说尤其不友好；对大品牌来说也不是“好进场”，只是“有钱也得硬打”。
证据很直接：新品牌 Megadream 只有 2 个产品，盈利率 0%，其中新上架 ASIN B0GYPJLDV9 价格 $19.99，账面利润率只有 14.89%，但销量仍是 inactive；这说明“有点毛利”并不等于能跑通。与此同时，老品牌 Retro-Bit 作为成熟品牌，9 个产品里只有 33.33% 盈利，6 个亏损，说明市场并不宽松；但它的成功款 B07WP2ZYNR 仍做到 37.0% 利润率、月销 100、月收入 $3,539，早期投入约 $14,235.27，广告约 $3,190.12，并且有 1,042 条评价——这类成功更像成熟品牌的资源战，不是小商家的可复制路径。真正可抄的只有产品方向：做 低重量、标准尺寸、明确细分兼容性 的控制器类产品，价格带在 $19.96~$35.39，但必须有明显差异化，否则很容易落到亏损款 B0CK6SLBWX、B08ZFDSMGQ 这种高评高价却卖不动的结果。
Most investment in new productsLeast investment in new productsNew products with Highest revenueMegadream
Recent Monthly Revenue (USD):-(-)B0GYPJLDV9 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsRetro-Bit
Recent Monthly Revenue (USD):$3,539.00(100pcs/month)B07WP2ZYNR (4.4/5 (1042 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,996.00(100pcs/month)B07SG8XMJM (4.6/5 (1097 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,498.00(50pcs/month)B0CJFRWFN4 (3.7/5 (231 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 复古掌机造型，和常规手柄外观差异很大
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- 米黄/棕红撞色醒目，图片点击感强
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- 超迷你口袋尺寸，辨识度高，适合便携玩家
B0FZBVS15G (4.2/5 (82 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 钥匙扣式微型手柄，尺寸极小，和其他产品最不同
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- 黑色复古迷你外观，像随身小工具，吸睛
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- 适合想买便携复古周边的轻度玩家，图片记忆点强
B0DMW8MPHY (4.3/5 (141 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新产品盈利率为0%，已呈现明显价格战和饱和信号。 你的预算有50万人民币，看起来足够做单个ASIN的前期进入，但在这个市场里，钱不是关键，差异化和品牌力才是门槛；按现有数据，小品牌想不靠激进打法成功，概率极低。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07FM7D6YTIFYOO2018-07-15Yes$25.8200pcs$5160.032.13%$1657.91B07WP2ZYNRRetro-Bit2019-09-17Yes$35.39100pcs$3539.037.03%$1310.5
B00OAYHIRAZD2014-10-14Yes$21.83200pcs$4366.028.87%$1260.47
B01K1T9CZS8Bitdo2016-12-16Yes$24.99100pcs$2499.036.11%$902.39
B07HBQ1JDYHORI2018-10-07Yes$32.7850pcs$1639.034.11%$559.07B0CJFRWFN4Retro-Bit2023-10-11Yes$29.9650pcs$1498.036.73%$550.22B0FZBVS15GIINE2024-11-13Yes$29.850pcs$1490.036.6%$545.34
B0F8HWP1MXIINE2024-11-13Yes$29.850pcs$1490.036.47%$543.41
B0FN4DCNZ1IINE2024-11-13Yes$29.850pcs$1490.036.46%$543.26
B0FN4C4MGCIINE2024-11-13Yes$29.7950pcs$1489.535.89%$534.59B0BLS781MCSAFFUN2019-05-20Yes$29.2350pcs$1461.534.76%$508.02B07SG8XMJMRetro-Bit2019-05-30Yes$19.96100pcs$1996.023.12%$461.48
B071KQN1BPmiadore2017-04-22Yes$16.99100pcs$1699.024.87%$422.55
B0F2DTZSQBZENANBiBi2025-06-23Yes$17.84100pcs$1784.021.28%$379.64
B01G5IULMWBaigeda2016-05-25Yes$17.99100pcs$1799.020.24%$364.12
B0FFSPZ5DNJDDWIN2025-07-10Yes$18.9950pcs$949.519.61%$186.2Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GYPJLDV9Megadream2026-06-21No$19.99-pcs$-14.89%$-
B0H1CJTRQFVILCORN2026-05-11No$29.99-pcs$-31.8%$-
B0FRGLCBVCFISUPER2025-09-17No$--pcs$--%$-
B0H1CX1DHTVILCORN2026-05-11No$--pcs$--%$-
B0CJY4C15GRetro-Bit2025-12-18No$--pcs$--%$-
B0FRGHDSR8FISUPER2025-09-17No$--pcs$--%$-
B0H6B3XYRWZENANBiBi2026-06-22No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品几乎全军覆没，已经进入高竞争、低容错的价格战状态。 现有样本里新品成功率是0%，新品牌新品成功率也是0%，而且近期新品发布在2025到2026年明显增多，但盈利没有跟上，说明市场是在加速内卷，不是在打开空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FISUPERRetro-BitMegadreamVILCORNZENANBiBi#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险价格战区，而且对新品牌几乎不友好。 近一年新品牌只有 2 个，却没有任何可确认的盈利新品牌；相反，近期新品里被明确标成非盈利的有 3 个、可盈利但无法确认的也只有 3 个，说明新进入者要么亏损，要么短期数据不够强，根本不是一个适合中小卖家轻松切入的环境。
证据很直接：市场里可识别的盈利产品只占 33.33%，而新品盈利率是 0.00%。 最近上新节奏并没有放缓，2025 年到 2026 年持续有新品进入，但 2026 年新上市里明确非盈利的就有 ZENANBiBi、Megadream、VILCORN 等品牌对应的多个 ASIN；按品牌看，新品牌 Megadream 和 VILCORN 的 3 个新产品全部非盈利，成功率 0%。老品牌这边也一样难，FISUPER 作为 2021 年就进入的老品牌，4 个产品里 0 个盈利，B0FRGLCBVC 和 B0FRGHDSR8 都是非盈利且无活跃销量，B0CJY4C15G 也是非盈利。这说明这里不是“新品牌更容易成功”，而是连老品牌都在吃亏，竞争已经把利润打穿。用户预算 500000 CNY 只能覆盖单个 ASIN 的前期投放与供应链，但这个市场的样本里没有看到稳定的 15%+ 新品盈利案例，反而更像需要持续烧钱、甚至靠强营销和品牌力硬顶的盘子；如果要模仿成功者，至少得跟 8Bitdo、HORI、JDDWIN 这类老牌同场较量，但当前数据并没有显示新品牌能用低预算复制它们。
结论：不要进入。 对大品牌来说也只是“可能可进入，但要重投放、重品牌、重长期亏损承受力”；对小商家则不是机会。可跟的标杆应是老品牌里的 8Bitdo、HORI、JDDWIN、FISUPER 这类强势玩家，但它们的成功路径更偏品牌和资源碾压，不是小卖家能复制的；小品牌这边没有真正成立的成功样本，Megadream、VILCORN 反而是明确失败案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRetro-BitB07SG8XMJM (4.6/5 (1097 Reviews))Retro-Bit Official Sega Genesis USB Controller 6-Button Arcade Pad for Sega Genesis Mini, PS3, PC, Mac, Steam, Switch - USB Port - (Black)
This listing is deemed profitablePrice (USD)$19.96Released TypeOld Release (2019-05-30)Brand is an old entry in this marketSize and Weight18.3 x 18.0 x 6.4 cm, 290.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
经典黑色复古配色，贴近原版世嘉风格, 6按键街机式布局，外形高度还原世嘉 Genesis/MD 手柄Key Buying Motive
官方 SEGA 授权，支持 D-Input/X-Input 切换，兼容 PC、Switch、RetroPie 等多平台Target Customers
偏好复古世嘉手感、用于街机/格斗/模拟器游戏的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,996.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.85% / 23.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.26% / 14.52%Peak / Non PeakSales & BSR Performance
Retro-BitB07WP2ZYNR (4.4/5 (1042 Reviews))Retro-Bit Sega Genesis 2.4 GHz 8-Button Wireless Controller - Black
This listing is deemed profitablePrice (USD)$35.39Released TypeOld Release (2019-09-17)Brand is an old entry in this marketSize and Weight18.6 x 15.6 x 5.4 cm, 295.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
黑色复古机身，强化经典 Genesis 手柄的怀旧感, 8键 Genesis 复刻造型，带原装风格按键布局和独立收纳盒Key Buying Motive
同时附带原版 Genesis 接收器与 USB 接收器，可兼容老主机与现代设备Target Customers
面向 Sega Genesis 老玩家、复古主机收藏用户，以及想在 PC/现代平台上使用经典手感手柄的怀旧型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,539.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight35.48% / 37.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.41% / 32.96%Peak / Non PeakSales & BSR Performance
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