- Benchmark ASINB0DK44MT4V
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordwireless game controller, pc controller, tv controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.00estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很直接：新品牌看似有成功案例，但整体已经明显拥挤，且越晚进场越容易被价格和投放消耗掉。对小商家来说，这不是“稳妥可做”的赛道；对大品牌来说，也不是低风险扩张市场，除非愿意砸更高预算做差异化和品牌战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。虽然表面上有可赚钱的新款，但新品牌新上架成功率只有39.13%，新品牌失败率却有43.48%，而且大量新进品牌都在用高强度营销和价格竞争硬拼；这不是适合小商家稳扎稳打的市场。对大品牌来说，也不是“低风险可复制”的赛道，更像是要靠预算、品牌力和持续投放去换结果的高压市场。
Early sourcing + logistics + marketing budget (USD)$1,295.61 - $12,131.49Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?52.08%New listing success rate (old brands):24.00%New listing success rate (new brands):39.13%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机配蓝牙手柄夹/通用手机游戏手柄：很多用户如果只是想在大屏或云游戏上玩，直接用现有手机加一个便宜蓝牙手柄夹，比买专门的PC/TV手柄更省钱，也更容易带着走。
- 有线USB手柄：对于桌面PC用户，最便宜、最少配对麻烦的替代方案通常是有线USB手柄，免充电、免蓝牙兼容问题，插上就能用，适合预算敏感型用户。
- 旧款二手主机手柄（如PS4/Xbox One旧手柄）：二手市场里价格通常接近甚至低于新入门无线手柄，兼容性和手感更成熟，用户更容易接受“先买旧的够用版”。
- 电视遥控式游戏空鼠/简易媒体手柄：如果用户主要是在TV端进行轻度游戏、媒体浏览或云游戏，空鼠型遥控器或带方向键的媒体手柄往往更便宜、学习成本更低，且日常还能兼顾电视操作。
- 平台自带基础控制方案（如键盘+鼠标/触控板）：对PC玩家来说，很多游戏实际上可以先用现有键盘鼠标或笔记本触控板过渡，不需要立刻购买专用控制器，属于低成本替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场能赚钱，但已经很拥挤，属于高竞争市场，不适合“随便做一个手柄”式进入；小品牌可以进，但必须走明确差异化和低成本打法。 结论很直接：不是超饱和到完全不能做，但也绝不是轻松市场；新品牌新上架利润率看起来能做到31.25%，但同类里可识别的总体盈利率只有52.31%，而且新品里只有31.25%盈利，说明“能活下来”的不多，失败面很大。
New products with Highest revenueLeast investment in new productsLZXWAWA
Recent Monthly Revenue (USD):$9,090.00(500pcs/month)B0GSN316HK (4/5 (121 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,304.00(400pcs/month)B0GSN3T31C (4.1/5 (120 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,912.00(100pcs/month)B0GYSM6MRF (4.1/5 (117 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAceGamer
Recent Monthly Revenue (USD):$191,640.00(6000pcs/month)B0D92B8QLG (4.2/5 (9182 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$76,590.00(3000pcs/month)B0DQNNFKRG (4.5/5 (1021 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$48,420.00(2000pcs/month)B0FJRTNTHQ (4.2/5 (2592 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLigame
Recent Monthly Revenue (USD):$2,835.00(100pcs/month)B0FS19P2JL (4.6/5 (62 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,599.00(100pcs/month)B0F5WNWBQL (4.3/5 (258 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsPuiseno
Recent Monthly Revenue (USD):-(-)B0GX98K874 (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色闪电纹理+RGB透光，外观辨识度最高
- |
- 双手柄套装，图片更有购买吸引力
- |
- 灯效风格强，适合喜欢炫酷外观的玩家
B0GVF3RLFZ (4.6/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 顶部TFT小屏很少见，外观最不同
- |
- 银灰机身+环形RGB，科技感强
- |
- 屏幕可直接调参，功能展示一眼可见
B0GSZLJN7B (4.2/5 (3824 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场现在不值得进入，已经接近价格战/过度拥挤状态。 新品里只有31.25%能算盈利，且盈利产品大多集中在20%~40%区间，真正高于40%的新品为0；同时2026年新品发布量明显放大，盈利11个、亏损17个，说明竞争在加速，后进者更容易被挤压。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D92B8QLGAceGamer2024-07-08Yes$31.946000pcs$191640.028.28%$54195.8
B0D72TNXSC8Bitdo2024-06-18Yes$25.634000pcs$102520.031.8%$32601.36B0FX3TJ5RX8Bitdo2025-11-11Yes$29.333000pcs$87990.035.05%$30840.5B0F3D25PD3GameSir2025-06-02Yes$28.912000pcs$57820.034.18%$19762.88B0DQNNFKRGAceGamer2024-12-16Yes$25.533000pcs$76590.025.56%$19576.41B0FJRTNTHQAceGamer2024-10-01Yes$24.212000pcs$48420.030.33%$14685.79
B07WD4TSNQVOYEE2019-08-20Yes$16.082000pcs$32160.022.86%$7351.78
B0DMNWV89QECHTPower2025-02-08Yes$21.821000pcs$21820.028.7%$6262.34
B0BZJ4RFKRVOYEE2023-03-24Yes$19.951000pcs$19950.027.72%$5530.14
B0CX1MNW3KSpican2024-03-04Yes$35.37400pcs$14148.035.16%$4974.44
B09772FZTXMOVONE2021-06-15Yes$19.72000pcs$39400.011.86%$4672.84
B0DRCKBDMQAceGamer2024-12-24Yes$30.19500pcs$15095.029.59%$4466.62
B0CCJMTZHJVOYEE2023-07-21Yes$19.98800pcs$15984.026.67%$4262.94
B0G14GZHYLUGAME2025-11-05Yes$35.32300pcs$10596.036.69%$3887.68
B0CX4YD6T68Bitdo2024-03-05Yes$44.99200pcs$8998.040.38%$3633.4B0DK44MT4VUGAME2024-10-15Yes$31.66300pcs$9498.035.82%$3402.19B0FD9YSFLJAceGamer2024-10-01Yes$39.46200pcs$7892.038.62%$3047.9
B0D9VRH5LHabxylute2024-07-22Yes$27.76300pcs$8328.033.21%$2765.73
B0DPZNYMSTEnstixsm2024-12-10Yes$34.83200pcs$6966.037.26%$2595.54
B0GTLPLYPQKentroGrip2025-01-28Yes$34.55200pcs$6910.037.13%$2565.69Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX3TJ5RX8Bitdo2025-11-11Yes$29.333000pcs$87990.035.05%$30840.5B0G14GZHYLUGAME2025-11-05Yes$35.32300pcs$10596.036.69%$3887.68B0GT8SP578KentroGrip2026-04-09Yes$30.85200pcs$6170.034.87%$2151.48B0GSN316HKLZXWAWA2026-04-10Yes$18.18500pcs$9090.020.46%$1859.82B0GSN3T31CLZXWAWA2026-03-15Yes$18.26400pcs$7304.020.66%$1509.01
B0GKFL69HFGamrombo2026-01-29Yes$33.64100pcs$3364.030.25%$1017.61B0GSZLJN7BECHTPower2026-03-17Yes$29.32100pcs$2932.034.09%$999.52
B0FVXLQBXPGamrombo2025-10-13Yes$33.11100pcs$3311.029.88%$989.33B0FS19P2JLLigame2026-07-18Yes$28.35100pcs$2835.033.19%$940.94B0F5WNWBQLLigame2026-02-10Yes$25.99100pcs$2599.031.71%$824.15
B0GQSDQR9GGamingBoy2026-02-01Yes$23.99100pcs$2399.025.86%$620.39
B0G8JQCL1ZVOYEE2026-02-04Yes$25.11100pcs$2511.023.59%$592.35
B0FPRCJ3CLEnstixsm2025-09-09Yes$32.4750pcs$1623.535.5%$576.35B0GYSM6MRFLZXWAWA2026-06-04Yes$19.12100pcs$1912.024.75%$473.22B0GVF3RLFZSHEPUDRUC2026-03-02Yes$32.5350pcs$1626.528.82%$468.76#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有31.25%，但“真正可复制”的新品牌成功并不多，且失败面已经在加速扩大；同时老品牌对新产品的成功率也只有27.27%，说明这是一个竞争很硬、边打边掉队的市场，不是轻松赚钱的赛道。 对你这笔50万人民币预算来说，单个ASIN能覆盖入场，但如果没有明显差异化和更高的品牌投入，很容易被价格与投放消耗掉。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LZXWAWALigameGamromboOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EnstixsmAceGamerLigameOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌最近并没有形成可复制的低成本成功，反而是老品牌和少数强势玩家在吃掉利润。 近两轮新发布里，盈利率只有31.25%，而且到2026年新发布里“非盈利”已经明显多于“盈利”（17个对11个），这是竞争变硬、不是变容易的信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 3 0 7 2026 0 0 0 0 6 5 0 26 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 1 0 0 2 2025/11 0 0 0 0 0 2 0 3 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 1 0 1 2026/2 0 0 0 0 2 1 0 7 2026/3 0 0 0 0 2 1 0 2 2026/4 0 0 0 0 1 1 0 5 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 1 0 0 3 2026/7 0 0 0 0 0 1 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
arVin Mobile Game Controller for iPhone 17/16/15/iOS/iPad/Android/Tablet/PC/PS4/Switch with Phone Holder, Wireless Gamepad Joystick Supports PS Remote Play/Xbox Cloud Gaming/Steam/Call of Duty/Turbo
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2022-11-19)Brand is an old entry in this marketSize and Weight15.7 x 12.2 x 6.7 cm, 300.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
一体式多平台手柄+可拆手机支架的通用公模外观，偏功能导向而非品牌专属造型Key Buying Motive
同时覆盖iPhone/iPad、Android、PC、PS4、Switch和云游戏，且支持有线/无线双连接与Turbo功能Target Customers
面向想用一只手柄同时玩手机云游戏、电脑游戏和主机串流的多设备玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$999.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.58% / 26.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.25% / 18.76%Peak / Non PeakSales & BSR Performance
ELISWEENB0DWSK19WJ (3.6/5 (23 Reviews))ELISWEEN Wireless PC Gaming Controller with Hall Effect Joysticks, PC Controller with 4 Programmable Back Buttons, Dual Vibration, 1000mah Battery | Compatible with PC/Switch/Android/iOS-Black
This listing is deemed profitablePrice (USD)$26.99Released TypeOld Release (2025-03-08)Brand is an old entry in this marketSize and Weight16.4 x 11.8 x 6.6 cm, 340.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色经典款，外观偏通用，不算强差异化配色, 双摇杆带RGB灯圈的通用手柄造型，整体更像公版结构Key Buying Motive
霍尔摇杆+4个可编程背键，兼顾防漂移与进阶操作Target Customers
重视防漂移、背键宏编程和跨平台切换的中高频动作/射击玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,349.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight27.88% / 29.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.73% / 23.58%Peak / Non PeakSales & BSR Performance
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