
这个市场不建议进入:它不是爆仓式的新品红海,但已经明显走向低利润竞争,新品牌要靠差异化设计才有机会,通用品基本没有空间。用户预算50万CNY表面上够覆盖单个新ASIN的起步成本,但真正能赚钱的样本里,成功更多来自功能升级和老链接延伸,不是靠低价硬冲。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 用户预算500000 CNY远高于单个新ASIN的起步预算18536.99 USD(约合13万CNY级别,未含研发、品牌和认证),钱是够的,但市场已经接近价格战结构,预算不是问题,赚钱才是问题。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品牌并没有形成可复制的高胜率,反而已经出现明显的价格战和分化。 现有数据里,新品牌新上架盈利率只有50%,而市场整体可判定盈利的产品里也只有52.63%是赚钱的,说明不是“随便做都能赢”的阶段;更关键的是,新品牌里已经有多款新上架亏损,且出现了利润率只有8.9%的典型低毛利失败款,属于高风险信号。
结论很明确:这个市场不值得进入,已经接近/处于品牌拥挤和低利润竞争区。 新品里能稳定赚钱的主要是少数老牌或已建立品牌,新品牌虽然有少量成功样本,但整体成功率和可复制性都不够,且低价位产品已经被压到很薄的利润。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CJF9QKZ5 | AMVR | 2023-10-02 | Yes | $22.78 | 700pcs | $15946.0 | 32.27% | $5145.78 |
![]() | B0B1KVPCNX | OLCLSS | 2021-12-30 | Yes | $16.01 | 1000pcs | $16010.0 | 27.07% | $4333.91 |
![]() | B0CJRK7B8J | AMVR | 2023-10-11 | Yes | $18.57 | 700pcs | $12999.0 | 30.16% | $3920.5 |
![]() | B0CT2YVKWF | Maecker | 2024-01-23 | Yes | $15.78 | 500pcs | $7890.0 | 27.15% | $2142.14 |
![]() | B0D9Y8TQGJ | YOGES | 2024-10-07 | Yes | $21.55 | 300pcs | $6465.0 | 28.93% | $1870.33 |
![]() | B0GSQS2B8J | YOGES | 2026-03-16 | Yes | $19.42 | 300pcs | $5826.0 | 27.93% | $1627.21 |
B0BY6PZVV8 | AMZDM | 2023-03-12 | Yes | $12.75 | 500pcs | $6375.0 | 18.18% | $1158.98 | |
![]() | B0GH5XSFTV | OOAVR | 2026-01-16 | Yes | $29.0 | 100pcs | $2900.0 | 34.56% | $1002.24 |
![]() | B0CZKNRFDX | RCstyle | 2024-04-01 | Yes | $25.99 | 100pcs | $2599.0 | 30.56% | $794.26 |
![]() | B0FRMJGZ9T | YUANHOT | 2025-09-18 | Yes | $20.27 | 100pcs | $2027.0 | 20.55% | $416.55 |
![]() | B0FX2RYPWK | Rechale | 2025-11-18 | Yes | $22.99 | 50pcs | $1149.5 | 30.06% | $345.54 |
![]() | B0FX2RF41V | Rechale | 2025-10-20 | Yes | $22.99 | 50pcs | $1149.5 | 30.05% | $345.43 |
![]() | B0CJ2MJT6Y | AMZDM | 2023-10-06 | Yes | $13.75 | 100pcs | $1375.0 | 22.2% | $305.25 |
![]() | B0FX2TD8L3 | Rechale | 2025-10-20 | Yes | $19.99 | 50pcs | $999.5 | 25.76% | $257.48 |
![]() | B0D9H448QK | AMZDM | 2024-07-15 | Yes | $16.87 | 50pcs | $843.5 | 25.43% | $214.51 |
![]() | B0CS5MS6MX | BonFook | 2024-01-12 | Yes | $25.99 | 50pcs | $1299.5 | 16.11% | $209.35 |
![]() | B0DCNT2RT7 | AMZDM | 2024-08-09 | Yes | $16.18 | 50pcs | $809.0 | 24.26% | $196.27 |
![]() | B0DH3R1QS9 | gubasa | 2024-09-15 | Yes | $14.99 | 50pcs | $749.5 | 21.81% | $163.47 |
![]() | B0C9MYNM25 | AMZDM | 2023-07-06 | Yes | $13.62 | 50pcs | $681.0 | 20.3% | $138.25 |
![]() | B0DD7JK383 | Gepicest | 2024-09-16 | Yes | $9.99 | 50pcs | $499.5 | 18.52% | $92.51 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GSQS2B8J | YOGES | 2026-03-16 | Yes | $19.42 | 300pcs | $5826.0 | 27.93% | $1627.21 |
![]() | B0GH5XSFTV | OOAVR | 2026-01-16 | Yes | $29.0 | 100pcs | $2900.0 | 34.56% | $1002.24 |
![]() | B0FRMJGZ9T | YUANHOT | 2025-09-18 | Yes | $20.27 | 100pcs | $2027.0 | 20.55% | $416.55 |
![]() | B0FX2RYPWK | Rechale | 2025-11-18 | Yes | $22.99 | 50pcs | $1149.5 | 30.06% | $345.54 |
![]() | B0FX2RF41V | Rechale | 2025-10-20 | Yes | $22.99 | 50pcs | $1149.5 | 30.05% | $345.43 |
![]() | B0FX2TD8L3 | Rechale | 2025-10-20 | Yes | $19.99 | 50pcs | $999.5 | 25.76% | $257.48 |
这个市场不适合进入,结论很直接:新品成功率只有42.86%,但真正能活下来的主要靠旧品牌背书、旧链接延伸和明显功能差异;对小商家来说,合法成功是可以做到的,但难度高,而且不是靠通用品能赢。 市场里有5个新品牌、14个老品牌、14个新发布产品;从品牌层面看,还没到30+新品牌那种极端过热,但已经是明显的强竞争市场,不是适合轻易下场的区域。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,结论很明确:正在走向价格战,且对新卖家并不友好。 近一年新品牌入场并没有形成持续扩张,反而在2025年集中爆发后,2026年明显降温;同时近期盈利样本里,低利润和失败案例占比已经很高,说明竞争正在变硬,而不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 2 | 2 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |