- Benchmark ASINB0BLS781MC
- MarketplaceUS
- Category ID402047011
- Analyzed Products
- Keywordgame controller accessories, video game accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.54estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：当前只有1个可识别的老品牌 SAFFUN 在跑通利润，新品牌数量为0，新品牌成功率也是0%，这不是可复制的机会，而是被老玩家占住的存量盘。 你虽然有50万 CNY，单看一个新品的前期铺货、物流和投放是够的，但这类钱只够起步，不够把一个需要品牌、研发和长期投放的品类真正做稳；从现有数据看，别把它当成小卖家友好的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个值得进入的市场：单个新上架的投入门槛高，但新品牌成功率为0%，且现有可见样本里几乎只有老品牌在吃到利润。 你现在的预算 50万 CNY 能覆盖一个单品的前期铺货、物流和投放，但不足以把它做成长期可复制的生意；更关键的是，这个市场没有表现出新品牌可复制的成功案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接使用键盘/鼠标进行模拟器操作：在 Windows、macOS 或 Linux 上玩复古游戏时，很多用户会先用现有键鼠映射按键，几乎零成本且无需额外设备。
- 购买单个有线复古手柄：相比 2.4GHz 无线双手柄套装，有线款通常更便宜、即插即用、也更少遇到兼容性或充电问题。
- 改用蓝牙通用手柄：如果设备本身支持蓝牙，通用蓝牙手柄可同时覆盖更多平台，且后续还能用于主机/手机/平板，使用场景更广。
- 使用手机/平板虚拟手柄 App：对轻度复古游戏用户来说，触屏虚拟按键或映射 App 成本更低，安装也更容易，适合偶尔玩。
- 复用家里已有的现代游戏手柄并做按键映射：很多用户已经有 Xbox/PlayStation/通用 USB 手柄，通过模拟器或 Steam Input 重新映射即可替代购买专用复古手柄。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场目前不适合进入。 现有样本里只有 1 个品牌 SAFFUN，且是老品牌；它的单品 B0BLS781MC 做到了 34.8% 利润率、月销 50、近月利润约 508 美元，说明这个细分能赚钱，但你现在看到的证据太少，根本没有形成可复制的新品牌成功路径，也看不出足够的新品牌进入空间。
Old brand with the most profitable new productsSAFFUN
Recent Monthly Revenue (USD):$1,461.50(50pcs/month)B0BLS781MC (4.1/5 (123 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0BLS781MC (4.1/5 (123 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：当前只有1个可识别的新发布产品，而且新发布盈利率是0%，没有任何能证明小品牌可复制成功的案例。 价格带上，已知产品的利润率只有34.8%，表面不算差，但市场样本极小、可验证的新品牌成功为零，说明不是机会成熟，而是数据不足且新入场没有兑现。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BLS781MCSAFFUN2019-05-20Yes$29.2350pcs$1461.534.76%$508.02No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入：当前数据只显示1个老品牌SAFFUN的可盈利样本，且新品牌成功率为0%，不是给新手或中小卖家准备的市场。 现有盈利基本来自“照搬老ASIN”的旧产品，而不是新品牌创新；这说明门槛高、可复制空间小，且新切入几乎没有真实成功案例。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是：不能做。 近端只看到1个新上架产品，而且还是老品牌SAFFUN推出的单品，真正的新品牌为0；当前没有形成可验证的新人机会，反而是老品牌在吃存量。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2 Pack Wireless USB SNES Controller for Windows PC, macOS (Purple/Gray)
This listing is deemed profitablePrice (USD)$29.23Released TypeOld Release (2019-05-20)Brand is an old entry in this marketSize and Weight14.7 x 9.1 x 5.0 cm, 231.00gProfitable Factors
Based on old ASINDesign & Appearance
紫灰配色，带有明显的复古主机风格, 经典SNES造型，双手柄套装，外观高度贴近复古原版手柄Key Buying Motive
2.4GHz无线连接，支持Windows PC、macOS和Linux/Raspberry Pi的即插即用Target Customers
使用模拟器、怀旧游戏机和树莓派平台的复古游戏玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,461.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight33.41% / 34.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.55% / 30.90%Peak / Non PeakSales & BSR Performance