- Benchmark ASINB0FZHV1WXW
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordwall sconce, bedside wall lamp
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.07estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入价格战并出现过热迹象。用户预算50万CNY表面上够单品启动，但现在的真实问题不是钱够不够，而是新品牌很难靠正常打法赚到钱；大品牌想进也要拿出明显升级和更重预算，小品牌更难，除非接受高投放、强差异化，甚至接近激进营销的打法。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合现在进入的市场。 资金上你能进场，但市场已经明显偏向低成功率、强竞争和价格/营销对冲区；按现在的数据，这个品类更像是“有少数赢家、其余大量试错”的市场，不适合把它当成稳妥机会。
Early sourcing + logistics + marketing budget (USD)$1,543.95 - $6,726.56Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?31.81%New listing success rate (old brands):35.71%New listing success rate (new brands):16.67%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 床头夹灯/夹式阅读灯：夹在床头板、书桌或床架上即可使用，免打孔、成本更低，适合租房和临时使用场景。
- 可充电鹅颈阅读灯：USB充电后可随手摆放，不依赖固定墙位；比墙装壁灯更灵活，适合不想安装或经常调整位置的用户。
- 带夹子的床头灯条/LED灯带：背贴或卡扣安装，价格通常更低，可做柔和氛围照明；对于只想解决床边补光的用户更容易接受。
- 磁吸式小夜灯/感应灯：直接吸附在金属面或用背胶固定，适合走廊、床边和衣柜补光；安装门槛低，替代基础壁灯需求。
- 插电式台灯/小桌灯：如果床头有边几或窄桌，台灯往往比壁装更省事，且更容易更换位置和款式。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经进入明显拥挤和价格战状态。 以当前样本看，新品牌新上架产品成功率只有17.24%，但失败率高达82.76%；而整体可盈利产品比例也只有32.10%，说明多数新品很难跑通，尤其是近几个月新增产品里失败明显增多，市场不是在扩张，而是在加速内卷。
New products with Highest revenueEZVALO
Recent Monthly Revenue (USD):$4,970.00(200pcs/month)B0GF78BYQR (4.5/5 (95 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$798.00(50pcs/month)B0GF78PTX3 (4.6/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAMETHEUS
Recent Monthly Revenue (USD):$36,360.00(2000pcs/month)B0DR2LQTD5 (4.4/5 (817 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,040.00(400pcs/month)B0FNWQFZYG (4.2/5 (95 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,675.00(500pcs/month)B0DR2S3M49 (4.4/5 (353 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsLANMEL
Recent Monthly Revenue (USD):-(-)B0GYFDWWMW (4.7/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYF7C1D1 (4.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYFBLZ1V (4.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 像素霓虹灯造型很少见，产品图辨识度高
- |
- 16色灯效更像游戏/儿童房氛围装饰，容易吸引点击
- |
- 可手持、可壁挂、可做床头灯，使用场景更丰富
B0G6D1H2JR (4/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 上下出光+金色装饰环，外观更像高级家居软装
- |
- 即插即用，和常见充电式壁灯差异明显
- |
- 暖光氛围感强，适合走廊、浴室等装饰照明场景
B0D1TRQW7C (4.8/5 (1524 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新产品利润表现偏低、失败率高，且竞争已经明显进入价格战区。 新品里只有21.43%是盈利的，76.19%是亏损或未达标；按你给的规则，这已经是高风险市场，不适合小品牌，更不适合现在硬闯的大品牌。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DR2LQTD5AMETHEUS2025-04-02Yes$18.182000pcs$36360.023.64%$8595.51
B0DBTSQWKYCraftersmark2024-08-01Yes$19.082000pcs$38160.020.86%$7960.18
B0B148T94LKoopala2022-05-12Yes$20.21000pcs$20200.032.46%$6556.92B0FZHV1WXWL LOHAS LED2026-01-10Yes$26.78400pcs$10712.030.45%$3261.81B0FNWQFZYGAMETHEUS2025-10-17Yes$25.1400pcs$10040.031.02%$3114.41B0DR2S3M49AMETHEUS2025-04-02Yes$19.35500pcs$9675.024.87%$2406.18
B0D7BSSD2PL LOHAS LED2024-09-04Yes$20.4300pcs$6120.030.1%$1842.12B0GF78BYQREZVALO2026-01-18Yes$24.85200pcs$4970.028.52%$1417.45
B097DHPS9TKoopala2021-06-17Yes$21.16200pcs$4232.031.22%$1321.24
B0FN8GG6HBAMETHEUS2025-09-28Yes$16.48200pcs$3296.024.85%$819.06
B0FQB2D2FZAMETHEUS2025-10-07Yes$13.58300pcs$4074.018.66%$760.21
B0BDYFCF21AKSDA2022-09-12Yes$21.86100pcs$2186.030.99%$677.45
B0DR2S4SZNAMETHEUS2024-12-20Yes$14.72200pcs$2944.021.19%$623.84
B0CC5Q914FDetarZinLED2025-03-17Yes$20.82100pcs$2082.027.03%$562.77B0D1TRQW7CL LOHAS LED2024-05-25Yes$19.57100pcs$1957.027.66%$541.31
B09MRZMVYWAKSDA2021-12-20Yes$19.01100pcs$1901.028.24%$536.85
B0F32LN1ZNLiFMIRA2025-03-31Yes$15.82200pcs$3164.016.88%$534.09
B0BCFMMSDKAKSDA2022-10-17Yes$18.94100pcs$1894.027.87%$527.86
B0G1BYGTM5Uchoiceme2025-11-07Yes$15.99100pcs$1599.016.84%$269.28
B0DT45KXQ5Desniltol2025-01-15Yes$13.75100pcs$1375.015.52%$213.4Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZHV1WXWL LOHAS LED2026-01-10Yes$26.78400pcs$10712.030.45%$3261.81B0FNWQFZYGAMETHEUS2025-10-17Yes$25.1400pcs$10040.031.02%$3114.41B0GF78BYQREZVALO2026-01-18Yes$24.85200pcs$4970.028.52%$1417.45B0FN8GG6HBAMETHEUS2025-09-28Yes$16.48200pcs$3296.024.85%$819.06B0FQB2D2FZAMETHEUS2025-10-07Yes$13.58300pcs$4074.018.66%$760.21B0G1BYGTM5Uchoiceme2025-11-07Yes$15.99100pcs$1599.016.84%$269.28B0G6D1H2JRXugenxes2025-12-11Yes$19.750pcs$985.017.64%$173.76B0GF78PTX3EZVALO2026-01-18Yes$15.9650pcs$798.020.84%$166.31B0FW4TCXY9LiFMIRA2025-10-14Yes$16.9250pcs$846.018.98%$160.58
B0FNN5M4PMCOOZAMING2025-08-25Yes$13.9950pcs$699.511.39%$79.68#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有22.73%，但整体可确认盈利率仅32.10%，而且新品里76.19%不赚钱，说明竞争已经非常挤、利润被压得很薄。更关键的是，成功几乎都来自“旧款改版”而不是纯新思路，市场已经进入成熟甚至偏价格战阶段，后进者要想赢必须投入更重的产品差异化和品牌预算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AMETHEUSEZVALOOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LANMELOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显走向过热和价格战。 近一年新品牌新产品成功率只有17.24%，失败率高达82.76%；最近 2026 年新发布产品里，盈利只有2款、非盈利21款，趋势在恶化，不是变好。
证据很直接：按时间看，2025 年新发布里还有5款盈利、11款非盈利，但到了 2026 年，盈利只剩 2 款、非盈利暴增到 21 款，说明竞争在加剧、赚钱在变难。新品牌里，EZVALO 是少数可参考的正面案例：2 款盈利、2 款亏损，盈利款 B0GF78BYQR 做到 28.5% 利润率，月销 200、月营收约 4,970 美元，早期投入约 6,828 美元；但这不是小卖家可复制的“低门槛成功”，它更像是带预算和品牌能力的打法。相反，LANMEL 6 款新产品全部亏损，几乎是反面教材。AMETHEUS 作为老品牌更强，6 盈利/2 亏损，盈利率 75%，其中 B0DR2LQTD5 月销 2000、营收约 36,360 美元，B0FNWQFZYG 利润率 31.02%，还用了黑帽推广；这说明要在这个类目里打赢，往往需要老品牌级别资源，甚至带有激进营销/异常流量特征。用户预算 50 万 CNY 约合 6.9 万美元，表面上够覆盖单品早期启动，但这类市场的真实门槛还包括品牌、创新和持续投放，单靠这笔预算很难稳定复制头部结果。
结论很明确：大品牌和小卖家都不应该进场。 这不是一个适合新品牌“正常打法”切入的市场；如果一定要看样本，只能盯住 EZVALO 的 B0GF78BYQR / B0GF78PTX3 和 AMETHEUS 的 B0DR2LQTD5 / B0FNWQFZYG 这种案例，但后者不适合作为小卖家模板，因为其中一个明显是黑帽释放，另一个是老品牌高投入高产出。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 5 1 1 0 11 2026 0 0 0 0 2 1 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 1 0 0 0 2 2025/9 0 0 0 0 1 0 0 2 2025/10 0 0 1 2 0 1 0 3 2025/11 0 0 0 1 0 0 0 3 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 0 0 2 1 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAKSDA Battery Operated Wall Sconce, LED Reading Light, 360-Degree Rotation Magnetic Mounting Rechargeable Cordless Wall Lights with Dimmable 3 Color Temps Touch Control for Bedroom Hallway, 1 Pack
This listing is deemed profitablePrice (USD)$19.01Released TypeOld Release (2021-12-20)Brand is an old entry in this marketSize and Weight12.2 x 10.4 x 6.6 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色工业极简外观，偏高端现代风, 360度磁吸旋转灯头，壁灯/阅读灯一体化造型Key Buying Motive
无线充电供电、可旋转磁吸安装、三色温调光，兼顾阅读与氛围照明Target Customers
适合租房、床头阅读、走廊补光以及不想布线的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,901.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight26.11% / 28.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.03% / 24.16%Peak / Non PeakSales & BSR Performance
L LOHAS LEDB0D1TRQW7C (4.8/5 (1524 Reviews))L LOHAS LED Night Lights Plug into wall, Soft Warm Night Light
This listing is deemed profitablePrice (USD)$19.57Released TypeOld Release (2024-05-25)Brand is an old entry in this marketSize and Weight11.4 x 10.6 x 4.7 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
金色装饰环+暖光，整体更偏家居软装风格, 上下出光的壁灯式造型，透明亚克力灯罩内带气泡纹理Key Buying Motive
光感自动开关+侧边滑动调光，兼顾夜灯省电与亮度可调Target Customers
偏好床头/走廊/浴室氛围照明、希望即插即用且不想打孔安装的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,957.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight25.83% / 27.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.29% / 22.12%Peak / Non PeakSales & BSR Performance
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