- Benchmark ASINB0GXHYBVSQ
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordflush door knob, recessed door knob, low profile door knob
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.69estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近价格战和过度拥挤状态。 新品牌只有8个，却有18个新上架里只有2个真正盈利，成功率仅11.11%；同时最近一批新产品几乎清一色没跑出来，说明这不是“靠普通上新就能赢”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合进入。 你的预算 50万CNY 从单个ASIN的前期打样、备货、物流和投放角度看，能覆盖入场，但市场本身已经明显偏向价格战和低成功率，进入后大概率会被高投入玩家和老品牌挤压。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?5.26%New listing success rate (old brands):0.00%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Alternatives- 门边缓冲防撞器/墙面防撞块：用来解决门把手碰墙、碰家具的问题，价格通常更低，安装也更简单，不需要更换整套门锁五金。
- 磁吸门限位器/地吸门挡：适合需要门停在固定角度、避免把手反复磕碰的场景，属于低成本改造方案，适用面比低位/嵌入式门把手更广。
- 门体改造类方案：在门扇边缘加装薄型拉手或嵌入式拉环，替代整套低位门把手，尤其适合只想改善通过空间而不想更换整把锁的用户。
- 门铰链限位或调整门扇开合角度：通过限制开启幅度来避免与相邻物体冲突，通常成本较低，且对租房或临时场景更友好。
- 更换为窄体/小玫瑰面板标准门锁：如果核心需求只是“减少视觉和实体占用”，窄体传统门锁比真正的嵌入式低 профиль 门把手更便宜、选择更多、安装更容易。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，且已经接近/处于过度拥挤状态。新品牌里真正跑出盈利新品的比例只有 11.11%，而新品牌新品未盈利比例高达 83.33%；同时近几个月新品发布几乎都在亏损，说明这是一个明显的价格战/低容错市场，不适合盲目上架。
New products with Highest revenueAesytava
Recent Monthly Revenue (USD):$1,301.00(50pcs/month)B0FMQCP8YT (4.1/5 (50 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDixiao
Recent Monthly Revenue (USD):$4,910.00(200pcs/month)B0D7D2P5L9 (4.3/5 (203 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,522.00(100pcs/month)B0D4ZP6FFW (4.2/5 (144 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsHicarer
Recent Monthly Revenue (USD):-(-)B0H29Y4LDV (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H29ZDWH8 (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GN95D4DK (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 哑光黑低矮齐平外观，和常见银色款差异明显
- |
- 专为RV、窄走廊、卫生间等紧凑空间设计，防磕碰更直观
- |
- 无需切割、适配多种门厚，安装便利，购买吸引力高
B0GXHYBVSQ (4.6/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 方形齐平面板+双面下沉把手，外观和圆形款差异大
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- 口袋门隐私锁功能更明确，适合浴室/移门场景
- |
- 带边拉手的一体套装，整体性强，便于用户直接下单
B0H29Y4LDV (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌只有8个，但新上架19个里只有2个真正盈利，盈利率仅10.53%，而且新产品利润主要集中在2个样本，整体已经明显接近价格战环境。 更关键的是，市场里新品牌的“成功”几乎都不是低投入小卖家案例，而是要么靠老品牌延伸，要么靠较强产品改造与持续投放；对小卖家来说，这不是能靠普通选品就轻松切入的市场。\n\n证据很直接：新上架产品的利润率区间主要落在15.73%~29.22%，看起来不差，但利润分布极度偏中低段，20%~30%的产品占了大头，10%以下并未构成主流高利润带，说明不是高护城河市场，而是靠薄利、改款和流量争夺在打。具体盈利样本只有 B0GXHYBVSQ（Uliykukr，24.49美元，月销100，月利润719.77美元，29.39%）和 B0FMQCP8YT（Aesytava，26.02美元，月销50，月利润365.07美元，28.06%）；但失败样本很多，像 Hicarer 的 B0H29Y4LDV、B0H29ZDWH8、B0GN95D4DK、B0GN91F9F9 全部不盈利，且最近几个月连续上新都没起量。Dixiao 作为老品牌有 B0D7D2P5L9 和 B0D4ZP6FFW 两个稳定盈利款，月销200/100，月收入4910/2522美元，利润率25.46%/26.14%，说明真正能跑出来的是老品牌的成熟款和少数新品牌的改良款，不是新手小卖家的通用打法。\n\n如果你是大品牌，500000元预算理论上够做入场，但仍要面对品牌力、结构改造和持续广告投入；如果你是小卖家，不建议进场，因为这个类目里新品牌的成功并不代表普通小卖家能复制，Hicarer 这种新品牌 4 个新产品全部失败，已经说明没有足够差异化就会直接被吞没。最关键的短结论是：这是一个不适合进入的市场，别做。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D7D2P5L9Dixiao2024-06-18Yes$24.55200pcs$4910.025.46%$1250.09B0GXHYBVSQUliykukr2026-06-02Yes$24.49100pcs$2449.029.39%$719.77B0D4ZP6FFWDixiao2024-05-23Yes$25.22100pcs$2522.026.14%$659.26
B0FKBCNW8FNONGKANG2025-07-29Yes$25.97100pcs$2597.023.61%$613.16B0FMQCP8YTAesytava2025-09-10Yes$26.0250pcs$1301.028.06%$365.07
B0D5DHDLJLGeneric2024-05-28Yes$23.9950pcs$1199.527.91%$334.79Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXHYBVSQUliykukr2026-06-02Yes$24.49100pcs$2449.029.39%$719.77B0FMQCP8YTAesytava2025-09-10Yes$26.0250pcs$1301.028.06%$365.07#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向高竞争/价格战环境。 新品成功率只有11.11%，新品牌新品成功率也只有11.76%，而新品牌新品未盈利比例高达88.24%；老品牌新品在样本里更是100%失败，说明不是“谁都能做”的增量市场，而是少数做出明确差异化的人在吃利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
UliykukrAesytavaNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HicarerFIMXSDHOSOMAesytavaOther#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经明显走向拥挤，且新品牌成功率只有10.53%，最近一年几乎全是失败样本，属于高风险价格战环境。 用户预算50万人民币看起来够做单品启动，但这不是问题核心；核心是近期开新品牌的成功太少，而且成功案例几乎都不是普通小商家能稳定复制的。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 5 2026 0 0 0 0 1 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 1 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDixiao Stainless Steel Black Round Recessed Door Lock, Flat Door Knobs
This listing is deemed profitablePrice (USD)$25.22Released TypeOld Release (2024-05-23)Brand is an old entry in this marketSize and Weight13.3 x 9.1 x 8.2 cm, 490.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色哑光/黑色不锈钢外观，在同类中更偏现代极简风, 圆形凹入式低剖面设计，门把手几乎与门面齐平，适合狭窄通道Key Buying Motive
可适配较宽门厚范围，且配有多规格螺丝与可裁切长螺丝，安装兼容性更强Target Customers
RVs、洗衣房、储物间、游艇等狭小空间用户，以及门把手容易碰墙的窄通道场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,522.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.27% / 26.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.79% / 16.65%Peak / Non PeakSales & BSR Performance
Round Recessed Door Lock, Stainless Steel 304 Hidden Recessed Cup Door Handle, Low Profile Door Knob for Privacy Pocket Door,Flat Door Knob, Black
This listing is deemed profitablePrice (USD)$23.99Released TypeOld Release (2024-05-28)Brand is an old entry in this marketSize and Weight13.0 x 8.0 x 4.7 cm, 390.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色哑光/黑色外观，适合现代极简风, 圆形嵌入式低凸起结构，整体隐藏式设计更贴近门面，减少磕碰Key Buying Motive
304不锈钢材质，且支持按门厚裁切长螺栓，安装适配性更强Target Customers
适合需要节省门侧净空的家庭用户，以及隐形门、口袋门、窄通道和改造替换场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,199.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight26.36% / 27.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.42% / 19.98%Peak / Non PeakSales & BSR Performance
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