
这个市场不值得进入,已经是明显的价格战红海,而且新品牌没有任何可复制的成功路径。当前新品牌只有3个,却有21个新上架样本全部没跑出盈利,说明不是机会窗口,而是越新越难赚;再看最近入局的利润率,基本落在-12.56%到-2.21%,连“保本线”都过不去。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显偏向价格战,且对新品牌和小商家都不友好。 用户预算 50万 CNY 足够覆盖少数样品级入场,但不足以支撑长期品牌战;更关键的是,新品牌新上架产品盈利率为 0%,新品牌非盈利率 100%,市场里低利润和失败样本占主导,属于高风险盘。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经进入价格战/过度竞争区。 近一批新品牌进入后,盈利新品牌为0%,新品牌新上架产品盈利率也是0%;同时,2026年1月至4月密集出现大量新上架但都没跑通,说明不是机会窗口,而是正在挤压的红海。
这个市场不值得进入,结论非常明确:新品牌与老品牌的新品都没有跑出可复制的盈利样本,且新产品利润分布几乎全部落在“其他”区间,说明当前市场的真实状态是高竞争、低可复制性。 用户预算50万CNY看起来不低,但对这个类目来说更像是“勉强够试错”,不是足以打开局面的优势资金。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CY4GCGNL | ROSYLINE | 2024-03-15 | Yes | $38.53 | 100pcs | $3853.0 | 18.57% | $715.51 |
![]() | B0DJSB4GXL | Mofangtech | 2024-10-10 | Yes | $49.99 | 50pcs | $2499.5 | 13.55% | $338.69 |
![]() | B0CSDWW73C | VIVO | 2024-01-15 | Yes | $49.99 | 50pcs | $2499.5 | 12.77% | $319.19 |
![]() | B0C1TMGMMT | VIVO | 2023-02-10 | Yes | $39.99 | 50pcs | $1999.5 | 15.91% | $318.13 |
![]() | B0C8STL89M | ENONCI | 2023-06-25 | Yes | $25.55 | 100pcs | $2555.0 | 12.2% | $311.71 |
![]() | B0CY4B8BL5 | ROSYLINE | 2024-03-15 | Yes | $38.45 | 50pcs | $1922.5 | 12.73% | $244.74 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G11RC98X | Cedilis | 2025-11-06 | No | $27.99 | 50pcs | $1399.5 | -12.56% | $-175.77 |
![]() | B0FFM4V1CM | Huiyangteng | 2025-08-10 | No | $26.45 | 50pcs | $1322.5 | -6.28% | $-83.05 |
![]() | B0G2YQRC37 | SVNNELP | 2025-11-19 | No | $29.99 | 50pcs | $1499.5 | 7.41% | $111.12 |
![]() | B0GSGR2474 | PATIKIL | 2026-03-13 | No | $19.22 | -pcs | $- | -7.12% | $- |
![]() | B0GSGNLQY6 | PATIKIL | 2026-03-13 | No | $18.24 | -pcs | $- | -8.9% | $- |
![]() | B0GG6NC8MP | Gloruoia | 2026-01-11 | No | $30.07 | -pcs | $- | -2.21% | $- |
![]() | B0GSGVB79F | PATIKIL | 2026-03-13 | No | $18.76 | -pcs | $- | -2.27% | $- |
![]() | B0GSH1VJ1F | PATIKIL | 2026-03-13 | No | $19.43 | -pcs | $- | -0.67% | $- |
![]() | B0GSGNNNGM | PATIKIL | 2026-03-13 | No | $18.66 | -pcs | $- | 11.91% | $- |
![]() | B0GSGKQFG5 | PATIKIL | 2026-03-13 | No | $16.47 | -pcs | $- | 1.93% | $- |
![]() | B0GSGS4ZL9 | PATIKIL | 2026-03-13 | No | $17.56 | -pcs | $- | 0.89% | $- |
![]() | B0GSGRC9YP | PATIKIL | 2026-03-13 | No | $10.39 | -pcs | $- | -5.39% | $- |
![]() | B0GY8Z66GV | Menkxi | 2026-04-23 | No | $59.83 | -pcs | $- | 1.73% | $- |
![]() | B0GSGW8GQ2 | PATIKIL | 2026-03-13 | No | $15.68 | -pcs | $- | -15.47% | $- |
![]() | B0GK283VMX | Gaxomo | 2026-01-27 | No | $39.99 | -pcs | $- | -1.82% | $- |
![]() | B0GHVSCSHT | Menkxi | 2026-01-21 | No | $- | -pcs | $- | -% | $- |
![]() | B0GVSLQ4VW | PATIKIL | 2026-03-27 | No | $- | -pcs | $- | -% | $- |
![]() | B0GX9FH5J2 | Gaxomo | 2026-04-15 | No | $- | -pcs | $- | -% | $- |
![]() | B0GJ377RCH | FRETONBA | 2026-01-22 | No | $- | -pcs | $- | -% | $- |
![]() | B0GW87S96X | TooCust | 2026-04-06 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,已经接近价格战和过度拥挤状态。新产品整体可盈利率只有6.25%,而所有新上架产品的盈利率是0.00%;更关键的是,老品牌和新品牌的新上架产品全部没跑出来,说明新人几乎没有真实可复制的成功路径。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的超饱和+价格战区。 近期开新品牌只有3个,但21个新上架里没有任何一个达到可验证的盈利,新品牌成功率是0%,而且最近新入局的代表产品利润率落在-12.56%到-2.21%,说明不是“有机会的低竞争市场”,而是越新越难赚的市场。
证据很直接:市场里32个品牌中,29个是老品牌,且新品牌几乎全灭——Huiyangteng 的 B0FFM4V1CM 上架后只有50单/月、利润率-6.28%,Cedilis 的 B0G11RC98X 50单/月、利润率-12.56%,Gloruoia 的 B0GG6NC8MP 和 B0GG7FQYZ7 也都没有跑出稳定收入。更关键的是,已识别的盈利新产品为0%,而所有已识别利润带里,低于10%的占比高达28.12%,负利润区间合计已经到30.21%(-10%以下9.38% + -10%到0% 20.83%),这就是典型的低毛利、强内卷信号。按你给的规则,这种环境下不应该给任何“高成功机会”。
对两类卖家都一样:大品牌也只是勉强能靠旧优势维持,不能把这里当成轻松扩张市场;小卖家更不行,因为没有真正的<300评论、可复制的成功样本。 反而,市场里还出现了明显的“predatory competitors”信号:像 PATIKIL 一家就占了17个新失败样本里的10个,旧品牌新上架也全部失败(17个里盈利0个),这说明要在这里打赢,往往需要更重的投放、更强的供应链或更激进的运营,不是500000 CNY预算就能安全解决的。结论很明确:不要进入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 18 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |