- Benchmark ASINB0CMWHX6JV
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keywordunder desk drawer, desk storage drawer, desk organizer drawer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥41.39estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是低利润、强竞争的价格战区。 你预算有50万人民币，单个ASIN前期启动是够的，但钱并不能换来胜率；现在近期开出的新产品里，盈利率是0%，而且可识别的可盈利产品只占12.16%，说明市场不是“还有空间”，而是“新进来基本都在亏”。
证据很清楚：新品牌数量为0，真正能赚钱的几乎全是老品牌在打；新发布产品12个里12个都非盈利，且利润带主要落在0%~18.46%附近，整体已经偏向低毛利挤压。 近几个月的新上架也没有变好，2025/9、2025/11、2025/12、2026/1、2026/4、2026/6出现的新产品，结果几乎全部只是“other”，没有形成可验证的稳定盈利；这代表市场进入节奏在变难，不是变松。老品牌里，Cankm 这类样本也很典型：B0CQR1L3Q4 卖 $30.63，利润率 -5.13%，266条评论；B0CT3YPZPS 卖 $28.67，利润率只有 8.03%，221条评论。按照你的规则，这种 200~300 评论区间已经接近高压推广，不应当被当成小商家成功案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：用户预算足够进场，但这个市场不值得做。 现在能覆盖单个ASIN前几个月的启动成本，但市场只有12.16%的可盈利产品，且新品可盈利率为0%，利润带主要卡在41%~18.46%的区间下限，说明这是一个典型的价格竞争市场，不适合新进入者硬冲。
证据很明确：老品牌正在主导新上架，且小品牌几乎没有真实胜算。 现有样本里，老品牌新上架产品的盈利率是0%，非盈利率是85.71%，说明多数新推品都没跑通；同时，样本中没有看到可用的新品牌成功案例。Cankm 这类老品牌的两款在售产品，B0CQR1L3Q4 定价30.63美元却只有-5.13%利润率，B0CT3YPZPS 定价28.67美元也只有8.03%，两者都低于你要求的“>=15%才算可接受”的门槛。再看成功样本，能赚钱的几乎都靠老品牌基础上的差异化功能和外观，例如 Euyona 的 B09ZHH2M44、B09ZHDRH91，ROSYLINE 的 B0BZH9G7PV、B0CY4GCGNL，ENONCI 的 B0C8STL89M，VIVO 的 B0C1TMGMMT，Mofangtech 的 B0DJSB4GXL；而失败样本普遍死在“低差异+小市场+低利润”。另外，221到266条评论的 Cankm 产品已经接近你说的“高压推广”区间，不属于小商家可复制的健康样本。
最后的判断：不要进。 这是一个被老品牌和高竞争挤压的市场，不是大品牌和小商家都容易做的机会；如果硬要学，大品牌只能参考 Euyona 的 B09ZHH2M44 / B09ZHDRH91、ROSYLINE 的 B0BZH9G7PV / B0CY4GCGNL、ENONCI 的 B0C8STL89M、VIVO 的 B0C1TMGMMT、Mofangtech 的 B0DJSB4GXL 这种“老品牌+功能差异化”的路线，但对小商家来说，没有足够的真实成功案例可跟，且当前利润结构不支持安全进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 桌面抽屉式收纳盒（放在桌面上而非安装在桌下，省去打孔/安装，价格通常更低）
- 文件托盘/多层桌面收纳架（利用竖向空间，比加装桌下抽屉更便宜也更通用）
- 抽屉内分隔盒/抽屉分隔条（如果用户本来就有桌子或文件柜抽屉，可直接改造现有抽屉，成本更低）
- 夹式/挂式桌边收纳篮（无需钻孔，适合租房或临时工位，安装门槛更低）
- 桌下粘贴式收纳袋/网兜（轻量办公杂物可收纳，便宜、易装、可移除）
- 磁吸收纳盒/磁吸笔筒（适用于金属桌腿或金属边框场景，替代安装型抽屉的低成本方案）
- 可堆叠小号收纳盒/零件盒（用于笔、线缆、便签等小物，灵活组合，通常更便宜）
- 显示器下方收纳托盘/显示器增高架带收纳（把收纳功能整合到增高架中，替代单独购买桌下抽屉）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于明显的价格战/低利润市场，小品牌不该进，大品牌也不应硬闯。 现有样本里没有任何“高成功率、可复制”的健康信号；反而看到老品牌靠高投入维持销量，但两条主力ASIN都已落入非盈利，说明竞争已经把利润挤薄了。
Old brand with the most profitable new productsCankm
Recent Monthly Revenue (USD):$3,063.00(100pcs/month)B0CQR1L3Q4 (4/5 (221 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$8,601.00(300pcs/month)B0CT3YPZPS (4.3/5 (266 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 抽拉式金属网篮，外观与常见封闭抽屉差异大
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- 免打孔+可走线，功能点更直观，容易吸引点击
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- 适合桌下电源/线材收纳，目标需求清晰
B0C8STL89M (4.4/5 (487 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑白分区很醒目，图片辨识度高
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- 4个可拆分托盘，分类收纳卖点明确
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- 长条隐藏式抽屉，和普通单层款区分明显
B0CM5ZYWRD (4.5/5 (32 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：新品牌已经被挤到几乎没有胜算，整体是典型的价格战/饱和市场。 现在可识别的盈利产品只有12.16%，而新发布产品的盈利率是0%；近期开出来的新产品样本里，12个新发布全部非盈利，最新一段时间也是持续偏弱，说明不是“还有空间”，而是“新进来基本都在亏”。
证据很硬： 价格带上，已知利润率样本里只有26.32%落在0%~10%，26.32%在10%~20%，20%~30%的只有7.89%，没有任何产品超过30%；这意味着市场不是高毛利机会，而是被低毛利和成本挤压的战场。更关键的是，老品牌占据了全部新发布样本，旧品牌新发产品盈利率0%，非盈利率85.71%，说明所谓“成功案例”也不是稳定盈利，而是靠更重的投放、品牌势能和资源硬推；像 POPMOON 的 B0CMWHX6JV，虽然有50条评价、月销50、月营收3449.5美元，但仍被判定为非盈利，早期投入就达到10348.5美元，说明就算能卖，也不代表能赚。Gaxomo 更是明显反例：7个产品里0个盈利，成功率0%，B0GK283VMX、B0GK2BKXWN、B0GK2FCDWW、B0GK298QPK、B0GX9FH5J2全是失败样本，根本不能当作小商家样板；反而像 ROSYLINE 的 B0BZH9G7PV、Euyona 的 B09ZHH2M44、B09ZHDRH91、VIVO 的 B0CSDWW73C、B0C1TMGMMT、ENONCI 的 B0C8STL89M 这些盈利产品，都是老牌子在打，且多为中高投入打法，不是普通小商家能复制。
最后判断：大品牌和小商家都不应进场。 大品牌虽然有资源，但也只能靠重投入去硬抢，且利润率仍被压在20%以下居多；小商家如果不靠激进投放、评价速度和强品牌包装，几乎没有现实胜率。你的预算是50万人民币，但这个市场的核心问题不是“钱够不够”，而是“投入后也难以摆脱低利润和非盈利”，所以结论是：不要进入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BZH9G7PVROSYLINE2023-03-24Yes$30.01100pcs$3001.027.93%$838.18
B09ZHH2M44Euyona2022-05-27Yes$31.37100pcs$3137.025.7%$806.21
B0CY4GCGNLROSYLINE2024-03-15Yes$38.53100pcs$3853.018.57%$715.51
B09ZHDRH91Euyona2022-05-28Yes$31.5250pcs$1576.022.99%$362.33
B0DJSB4GXLMofangtech2024-10-10Yes$49.9950pcs$2499.513.55%$338.69
B0CSDWW73CVIVO2024-01-15Yes$49.9950pcs$2499.512.77%$319.19
B0C1TMGMMTVIVO2023-02-10Yes$39.9950pcs$1999.515.91%$318.13B0C8STL89MENONCI2023-06-25Yes$25.55100pcs$2555.012.2%$311.71
B0CY4B8BL5ROSYLINE2024-03-15Yes$38.4550pcs$1922.512.73%$244.74Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G2YQRC37SVNNELP2025-11-19No$29.9950pcs$1499.57.41%$111.12
B0GK283VMXGaxomo2026-01-27No$39.99-pcs$--1.82%$-
B0GK2BKXWNGaxomo2026-01-27No$59.99-pcs$-17.45%$-
B0GK2FCDWWGaxomo2026-01-27No$69.99-pcs$-21.94%$-
B0GY8Z66GVMenkxi2026-04-23No$59.83-pcs$-1.73%$-
B0GK298QPKGaxomo2026-01-27No$39.99-pcs$--1.82%$-
B0GR9M9K57POPMOON2026-06-01No$84.84-pcs$-6.35%$-
B0GR9SLFMSPOPMOON2026-06-01No$81.49-pcs$-20.68%$-
B0G8V3NRYZPOPMOON2025-12-19No$79.02-pcs$-14.17%$-
B0GHVSCSHTMenkxi2026-01-21No$--pcs$--%$-B0GX9FH5J2Gaxomo2026-04-15No$--pcs$--%$-
B0FQSMPBS6GOME2025-09-12No$--pcs$--%$-#New Product Success Rates
Listing这个市场不该进，结论很明确：新品牌几乎没有真实成功案例，市场已经被老品牌和高竞争玩法压住了。 你这 50 万人民币预算虽然不算低，但只能覆盖单个 ASIN 的前期启动，面对这种低成功率、低利润空间的环境，投入后大概率还是会被价格战和差异化门槛吞掉。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MenkxiGaxomoPOPMOONOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高风险甚至近似价格战区。 近一年新发布产品里，盈利率是0%，而整体可识别盈利产品也只有12.16%；更关键的是，2025到2026年出现的新品牌/新释放集中失败，市场不是在打开，而是在快速变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 0 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesUnder Desk Drawer, Clamp on Desk Organizer Hanging Desk Storage Under Table
This listing is deemed profitablePrice (USD)$31.52Released TypeOld Release (2022-05-28)Brand is an old entry in this marketSize and Weight28.2 x 19.2 x 8.2 cm, 739.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色金属网格搭配极简工业风，和常见全金属抽屉相比更轻巧。, 可360°旋转并可隐藏收纳的悬挂式抽屉结构，属于较少见的差异化设计。Key Buying Motive
无需打孔、C夹快装，且托盘可旋转隐藏，兼顾临时安装与空间释放。Target Customers
适合桌面空间很小、又希望把笔、手机等高频小物快速收进桌下的办公/学习用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,576.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.52% / 22.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.06% / 11.53%Peak / Non PeakSales & BSR Performance
Under Desk Drawer, Clamp on Desk Organizer Hanging Desk Storage Under Table
This listing is deemed profitablePrice (USD)$31.37Released TypeOld Release (2022-05-27)Brand is an old entry in this marketSize and Weight28.1 x 19.3 x 8.0 cm, 739.00gProfitable Factors
Distinct functions and featuresUnique appearance designBased on old ASINDesign & Appearance
黑色金属网状抽屉，偏工业风，和常见全封闭塑料托盘有明显差异, 可360°旋转并可隐藏到桌面下的悬挂式抽屉托盘，属于较少见的旋转结构Key Buying Motive
旋转式抽拉+隐藏收纳，兼顾取放便利和桌面腾挪Target Customers
适合小桌面、工位空间紧张、希望快速收纳零散文具和随手物品的办公/学习用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,137.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.28% / 25.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.78% / 14.20%Peak / Non PeakSales & BSR Performance
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