
这个市场不值得进入:新品牌没有成功样本,7个可见的新发布产品全部不盈利,利润表现正在往更差的方向走,整体已经是明显的价格战市场。对大品牌和小商家都不友好,尤其小商家基本没有自然成功空间。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入。 你的预算 50万 CNY 虽然能覆盖少数入门款的前期铺货和投放,但市场已经明显进入价格战,且新品牌几乎没有成功样本;在这种环境下,不管大品牌还是小商家,都不是高胜率机会。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌新上架盈利率为0%,整体可识别盈利率只有10%,已经是明显的低利润、强竞争市场;对小商家尤其不友好,甚至需要靠激进投放才能撑销量。 目前没有看到可复制的“真实小商家成功样本”,反而看到的是老品牌在抢新机会但大多也不赚钱,属于高风险,不建议继续。
这个市场不值得进入,已经是高风险价格战市场。 新品利润几乎被压扁:新产品里有盈利的比例是0%,而已知利润率里,低于10%的占了44.87%,10%~20%只占28.85%,几乎看不到真正舒服的利润空间;再看时间趋势,2026年新品集中涌入,但新增的都是亏损或未验证产品,市场不是在变好,而是在继续恶化。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CY4GCGNL | ROSYLINE | 2024-03-15 | Yes | $38.53 | 100pcs | $3853.0 | 18.57% | $715.51 |
![]() | B0DJSB4GXL | Mofangtech | 2024-10-10 | Yes | $49.99 | 50pcs | $2499.5 | 13.55% | $338.69 |
![]() | B0CSDWW73C | VIVO | 2024-01-15 | Yes | $49.99 | 50pcs | $2499.5 | 12.77% | $319.19 |
![]() | B0C1TMGMMT | VIVO | 2023-02-10 | Yes | $39.99 | 50pcs | $1999.5 | 15.91% | $318.13 |
![]() | B0CY4B8BL5 | ROSYLINE | 2024-03-15 | Yes | $38.45 | 50pcs | $1922.5 | 12.73% | $244.74 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G8V3NRYZ | POPMOON | 2025-12-19 | No | $79.02 | -pcs | $- | 14.17% | $- |
![]() | B0GR9SLFMS | POPMOON | 2026-06-01 | No | $81.49 | -pcs | $- | 20.68% | $- |
![]() | B0GR9M9K57 | POPMOON | 2026-06-01 | No | $84.85 | -pcs | $- | 6.35% | $- |
![]() | B0GY8Z66GV | Menkxi | 2026-04-23 | No | $59.83 | -pcs | $- | 1.73% | $- |
![]() | B0GK283VMX | Gaxomo | 2026-01-27 | No | $39.99 | -pcs | $- | -1.82% | $- |
![]() | B0GX9FH5J2 | Gaxomo | 2026-04-15 | No | $- | -pcs | $- | -% | $- |
![]() | B0GHVSCSHT | Menkxi | 2026-01-21 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入:新品牌几乎没有合法成功空间,整体已经逼近价格战/高竞争区。 现有数据里,新上架产品的盈利率是0%,新产品里100%都不盈利;整体可识别的盈利产品也只有10%,而且主要利润都被老品牌和旧链接拿走,新玩家想切入难度很高。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这不是适合进入的市场。最近的新品牌/新发布几乎没有真正跑通,利润表现和入场趋势都在走坏,已经明显接近价格战和高风险区。 以用户预算50万人民币看,预算本身不算低,但这类市场不是“钱够就能赢”,更像是要么大品牌硬砸,要么直接被低利润和低成功率拖死。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |