
结论很直接:这个市场不值得进入,既不是大品牌机会,也不是小卖家机会。 目前只看到 1 个新品牌 Focmot 的 2 个新上架产品,盈利率 0%,可识别的盈利产品占比也是 0%,而且最近的新品还在继续失败,说明这里不是“等待优化”的市场,而是已经被低利润和同质化压住了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不适合进入,用户预算足够做单个ASIN的首发,但这个市场本身不值得投。 这不是一个“预算不够”的问题,而是一个“进去也很难赚钱”的问题:新品牌新上架盈利率为0%,全市场可识别盈利率也是0%,而且已出现价格战特征。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进入:当前样本里新品牌全军覆没,且已经出现明显同质化和低利润价格战信号。 你要找的不是机会,而是一个几乎没有给新卖家留空间的市场;无论大品牌还是小卖家,现在都不适合进场。
这个市场不适合进入,属于高风险且接近价格战的市场,当前没有看到可复制的成功样本。 现有数据里只有 Focmot 这一家新品牌、2 个新上架产品,盈利产品数 0,整体成功率 0%,而且两款新品都没跑出销量与利润,说明新进入者现在基本是被市场吞掉。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FJRLLHZR | Focmot | 2025-08-25 | No | $9.99 | -pcs | $- | -9.99% | $- |
![]() | B0FWYRHKW3 | Focmot | 2025-10-18 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FJRLLHZR | Focmot | 2025-08-25 | No | $9.99 | -pcs | $- | -9.99% | $- |
![]() | B0FWYRHKW3 | Focmot | 2025-10-18 | No | $- | -pcs | $- | -% | $- |
这不是一个值得进入的市场。 现有数据里,新品牌和新上架产品几乎是清一色失败:新品牌新发布盈利率为0%,非盈利率100%;全市场可识别盈利产品占比也是0%,最近两条样本都来自 Focmot,且都不赚钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进,已经是明显的高风险区,甚至带有“价格战+低成功率”的特征。 目前只看到新品牌 Focmot 进入后 2 个新品全部失败,2025 年新增品牌/新品没有形成可复制的盈利样本;同时市场整体可识别的盈利产品占比为 0%,新上新的产品盈利率也为 0%,说明不是“还能靠小预算试错”的市场,而是连基本跑通都很困难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |