
这个市场不值得进入,结论非常明确:新品牌成功率是0%,而且最近的新增品牌样本全部失败,已经是明显的同质化+价格战市场。 目前识别到的新品牌只有5个,老品牌3个;5个新品牌新发布产品里,盈利率0%、失败率100%,没有任何可复制的中小卖家成功样本,市场不是“可尝试”,而是“已经被挤压到很难赚钱”。
证据上,价格竞争和拥挤信号都很重。 近一年按时间看,2025/11到2026/6出现的5个新品牌新货全部落在“other”,没有一个进入可确认盈利区间;按品牌看,Chaisum、EYDHCN、Ricueveylvra、Qianlotushan、Yitexin这5个新品牌各自都只有非盈利产品。失败原因也很一致:缺乏差异化、市场太小或竞争极强、利润空间不足。更关键的是,CC LOT、Tsinghwang、Raincovo这些老品牌虽然也没有拿到可见盈利,但它们的产品已经把通用款、快接头、防护罩这类基础需求占满了,说明新进入者基本是在同一套低差异化卖点里互相抢单。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 用户预算 500,000 CNY,表面上能覆盖单个 ASIN 的前期起步,但市场里几乎没有可复制的盈利样本,且新进入品牌的结果是全军覆没式的失败信号。最重要的是,这不是一个适合大品牌或小商家的市场,而是一个高风险、低回报、明显偏向价格战的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:利润率和成功率都在崩塌,且新品牌几乎全军覆没。 现有数据里可识别的盈利产品占比是0.00%,新发布产品盈利占比也是0.00%;最近一年出现的新品牌新货里,盈利率0%,非盈利率100%,这不是机会市场,而是明显的价格战/同质化市场。
这个市场不值得进入:新品牌新上架盈利率为0%,新上架产品100%都没跑通,而且2026年新品牌连续出现4个新款全部失败,已经是明显的价格战/过度拥挤市场。 现在看到的唯一“成功”案例也不是好样本:CC LOT 是旧品牌,B0D7W9YQXJ 虽然标价 $20.99、毛利率约25.04%,但销量是 INACTIVE_SALES,只有32条评论,不能算可复制的健康成功,更像是旧品牌在通用款里勉强守住位置。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0D7W9YQXJ | CC LOT | 2024-07-15 | No | $20.99 | -pcs | $- | 25.04% | $- |
![]() | B0GQSYYGB5 | Chaisum | 2026-04-20 | No | $- | -pcs | $- | -% | $- |
![]() | B0F93BCP6G | Tsinghwang | 2025-05-19 | No | $- | -pcs | $- | -% | $- |
![]() | B0GS5GLYLK | EYDHCN | 2026-04-14 | No | $- | -pcs | $- | -% | $- |
![]() | B0D7WC9BQK | CC LOT | 2024-07-15 | No | $- | -pcs | $- | -% | $- |
![]() | B0FB99W1TX | Raincovo | 2025-05-29 | No | $- | -pcs | $- | -% | $- |
![]() | B0H256P6S1 | Ricueveylvra | 2026-05-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0H21HQNJQ | Qianlotushan | 2026-06-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0FYVY1W2T | Yitexin | 2025-11-01 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GQSYYGB5 | Chaisum | 2026-04-20 | No | $- | -pcs | $- | -% | $- |
![]() | B0GS5GLYLK | EYDHCN | 2026-04-14 | No | $- | -pcs | $- | -% | $- |
![]() | B0H256P6S1 | Ricueveylvra | 2026-05-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0H21HQNJQ | Qianlotushan | 2026-06-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0FYVY1W2T | Yitexin | 2025-11-01 | No | $- | -pcs | $- | -% | $- |
结论很明确:这个市场不值得进入,属于低成功率、强同质化、明显价格战/拥挤市场。 现有新发布样本里,盈利率是0%,而且新品牌新发布的盈利率同样是0%;5个新品牌样本全部失败,没有任何真实可复制的中小卖家成功案例。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险价格战区,而且新品牌几乎没有成功样本。 近两年新品牌进入明显集中,但最近新增的5个新品牌里,盈利率是0%,非盈利率是100%;按月看,2025/11到2026/6只看到5个新品牌新上架,全部都没跑出来,说明不是机会窗口,而是越来越难的竞争环境。
证据很直接:市场里当前识别到的新品牌只有5个,老品牌3个;新品牌新发布产品的盈利率为0%,失败率100%。 时间趋势上,2022到2024没有可见的新品牌成功样本,2025只出现1个新品牌Yitexin(ASIN B0FYVY1W2T)但未达盈利;2026又新增了Qianlotushan、Ricueveylvra、Chaisum、EYDHCN四个新品牌,对应ASIN B0H21HQNJQ、B0H256P6S1、B0GS5GLYLK、B0GQSYYGB5,全部非盈利。更关键的是,市场利润分布里9个样本全部落在“other”,新上架产品里5个也全是“other”,没有任何一个显示出可确认的稳定利润区间,说明目前数据并没有支持“健康利润带”。
对大品牌和小商家的结论都一样:不建议进场。 大品牌如果硬进,至少要准备在创新、品牌和认证上追加预算,因为你给的单ASIN预算只有50万人民币,连早期铺货、物流、投放都不一定够,更别说长期品牌建设;小商家这边没有任何真实成功案例可跟,反而是5个新品牌全部失败,且若要竞争很可能得依赖激进投放/刷量式打法,这种市场对小商家非常不友好。短结论:现在是 oversaturated + 价格战风险高 + 新品牌成功率为0%,不要进入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |