- Benchmark ASINB0H48QMDZB
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordlawn mower cover, push mower cover, walk behind mower cover
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.13estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入。 新品牌成功率只有9.52%，新品里88.46%不赚钱，已经是明显的价格战和拥挤市场；对大品牌和小商家都不是好机会，继续投入大概率是在和低利润、失败率做对抗。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏拥挤，而且价格战迹象很重。 当前可识别数据里，整体可盈利产品比例只有15.19%，新品可盈利比例只有11.54%，而新品利润分布里10%以下的产品占了3/6，说明新卖家很难靠正常打法稳定赚钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?19.23%New listing success rate (old brands):20.00%New listing success rate (new brands):9.52%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 短期改用防水帆布/防雨罩（通用型）
- 现有大号垃圾袋+绳带临时包覆
- 将割草机停放到棚下/车库角落并用防潮垫隔离地面湿气
- 使用简易防尘罩或旧床单进行室内防尘
- 只给关键部件做局部防护：如电机/电池拆下单独存放，整机裸放在干燥处
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热，而且新品牌成功率极低。 现有数据里，新品牌新上架产品盈利率只有9.52%，非盈利率高达90.48%；同时市场里的新上架产品里，老品牌占比接近19.23%，说明竞争不是在给新手留空间，而是在被老玩家和资源型玩家持续收割。
New products with Highest revenueRimwig
Recent Monthly Revenue (USD):$13,370.00(1000pcs/month)B0G2SV2KC9 (4.4/5 (327 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTITANCOVERS
Recent Monthly Revenue (USD):$21,340.00(1000pcs/month)B0D2TLTX27 (4.6/5 (933 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsZGJIJIA
Recent Monthly Revenue (USD):-(-)B0GHQ9LD39 (4.8/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H41JRSBSBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 加厚600D面料，更耐用
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- 双抽绳防风，适合户外长期停放
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- 带收纳袋，使用和收纳更方便
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- 尺寸更大，适配更多推/自走式割草机
B0FW4HNCNH (4.6/5 (80 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 尺寸偏小，更适合小型割草机
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- 420D黑色罩套，外观与常规款差异较大
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- 底部双弹力固定，防风更稳
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- 适合想要轻便收纳的小型家用用户
B0CT8HL928 (4.4/5 (35 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场。 新品利润表现很差，已进入明显的价格战/过度拥挤状态；新产品里只有11.54%可确认盈利，远低于你要求的15%可接受线，而且可确认盈利的新品几乎都由老牌或强营销品牌拿走，小品牌想靠正常打法进入，胜率很低。
证据很直接： 市场里可确认利润的产品只有15.19%，而新品可确认利润只有11.54%。利润分布上，0%~10%的低利润产品占了23.08%，再加上负利润的11.54%，说明低利润/亏损占比很高；你给的样本里，2026年新品发布几乎全部是亏损或未达标，2026年1月至7月持续出现一批新品牌新品失败，反映的是进入越晚越难做，不是成长型市场。新品牌里，Rimwig算是少数成功案例：新品B0G2SV2KC9有1000月销量、月营收$13,370、利润率14.28%，但它同时还有新品B0H1WDBC7X失败；ZGJIJIA更差，两个新品B0GHQ9LD39和B0H41JRSBS都不盈利，分别是-18.97%和无销量，属于典型试错失败。老牌NEVERLAND的新品B0FQ57XMTH能做到22.92%利润率，但它是老品牌，不该算小商家成功样本；TITANCOVERS老牌老品B0D2TLTX27更强，24.68%利润率、每月1000件、月营收$21,340，说明真正吃到利润的主要是老品牌或有品牌势能的玩家。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D2TLTX27TITANCOVERS2024-04-27Yes$21.341000pcs$21340.024.68%$5266.72
B01MDQJO5DHimal Outdoors2016-10-25Yes$20.791000pcs$20790.018.07%$3756.76B0G2SV2KC9Rimwig2025-11-18Yes$13.371000pcs$13370.014.28%$1909.24
B0D4CXZGRDNEVERLAND2024-05-17Yes$23.78500pcs$11890.013.83%$1644.39
B0FQ57XMTHNEVERLAND2025-09-08Yes$28.08200pcs$5616.022.92%$1287.19
B0CT2KZTXLnomiou2024-02-01Yes$13.93400pcs$5572.016.17%$901.0
B0BKZJ182LViadom2022-10-31Yes$16.54200pcs$3308.017.49%$578.57B0FW4HNCNHVELAPKEA2025-10-14Yes$21.93100pcs$2193.025.34%$555.71
B0G231WQ7YPorch Shield2018-02-26Yes$25.91100pcs$2591.019.7%$510.43
B0F6LN9JL7ClawsCover2025-04-27Yes$19.82100pcs$1982.021.64%$428.91
B0D62LD3NZCHGANG2024-06-04Yes$13.44100pcs$1344.014.04%$188.7
B08DHJ21MWnomiou2020-07-23Yes$14.9450pcs$747.013.35%$99.73Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2SV2KC9Rimwig2025-11-18Yes$13.371000pcs$13370.014.28%$1909.24B0FQ57XMTHNEVERLAND2025-09-08Yes$28.08200pcs$5616.022.92%$1287.19B0FW4HNCNHVELAPKEA2025-10-14Yes$21.93100pcs$2193.025.34%$555.71#New Product Success Rates
Listing这个市场不适合进入，原因很直接：新品牌成功率只有11.54%，但新上架产品里有88.46%不赚钱，整体盈利率只有15.19%，已经接近价格战区。 另外，市场里能看到明显的老品牌优势：NEVERLAND 的 B0FQ57XMTH 以 24.68% 利润率、约 5,616 美元月收入取胜，TITANCOVERS 的 B0D2TLTX27 以 24.68% 利润率、约 2,134,000 美元月收入坐稳老牌位置，这说明新人不是靠常规外罩就能打进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VELAPKEANEVERLANDRimwigNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KEMIMOTOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的价格战/饱和区。 近一年里新品牌真正成功的只有2个，而失败的新品牌新上架有19个，成功率只有9.52%，低于10%的高风险线；更糟的是，2026年短时间内涌入了至少13个新品牌、共21个新上架却全部未盈利，说明竞争不是在变轻，而是在快速恶化。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 2 0 0 1 2026 0 0 2 0 0 0 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 1 0 0 0 0 3 2026/2 0 0 1 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNEVERLANDB0FQ57XMTH (4.4/5 (206 Reviews))NEVERLAND Push Mower Cover - 800D Waterproof Heavy Duty for Outdoor Storage
This listing is deemed profitablePrice (USD)$28.08Released TypeNew Upgraded Version on Old ASIN (2025-09-08)Brand is an old entry in this marketSize and Weight26.8 x 18.2 x 8.8 cm, 600.00gProfitable Factors
Based on old ASINDesign & Appearance
黑色外观，整体为通用型长罩式轮廓Key Buying Motive
800D面料+PU内涂层，防水和抗磨损强于多数600D/420D竞品；3D剪裁更贴合可折叠把手Target Customers
需要长期户外停放、尤其重视电池电机防潮保护的推式割草机用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,616.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.13% / 22.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.69% / 10.49%Peak / Non PeakSales & BSR Performance
VELAPKEAB0FW4HNCNH (4.6/5 (80 Reviews))VELAPKEA Push Mower Cover 74"L x 25"W x 39"H, 600D, Universal Fit
This listing is deemed profitablePrice (USD)$21.93Released TypeNew Release (2025-10-14)Brand is a new entry in this marketSize and Weight25.2 x 16.7 x 4.9 cm, 372.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
黑色简洁外观，通用型配色，偏向低调耐脏, 74"×25"×39"的大尺寸通用包覆式结构，适配多数手推/自走式割草机Key Buying Motive
600D加厚牛津布、双抽绳防风固定、附带收纳袋，功能组合完整且实用Target Customers
面向需要户外长期存放割草机、同时重视防雨防晒和防风固定的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,193.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.41% / 25.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.13% / 17.06%Peak / Non PeakSales & BSR Performance
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