- Benchmark ASINB0CH861BPR
- MarketplaceUS
- Category ID7454902011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.32estimated
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌没有成功窗口，当前更像是老品牌守盘、后来者被快速淘汰的市场。 500000 CNY 当然足够启动一个单品，但这不是钱不够的问题，而是新品几乎拿不到结果；对小商家和想跨界的大品牌来说，都不应把它当成可复制的机会市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入。这个市场对小商家和大品牌都不友好，原因不是预算不够，而是新款几乎没有成功窗口，属于明显的高风险市场。 你的预算500000 CNY在单个ASIN的前期铺货、物流、推广层面是够用的，但这类市场真正的问题是“花得起”不等于“卖得动”。
证据很直接：当前可见样本里，整体可判定盈利的产品只有50%，但新发布产品的盈利率是0%；而且老品牌新发产品的盈利率同样是0%。 这说明市场不是在给新人机会，而是在把新款快速打回去；同时，Yowivon这个老品牌的旧款 B0CH861BPR 还能做到31.21%利润率、月销200、月收入310600，但它靠的是成熟老款，不是新款复制就能拿到的结果。对应的新款 B0FQC9W8ZR 直接是无销量、不可盈利，说明同质化路线很难活。就差异化来看，能赚钱的产品只有“细链条+滑扣可调节结构、无镍镀金、礼盒送礼”这一套成熟卖法，而新款的功能和外观几乎完全重叠，缺少真正差异。对小商家而言，市场里没有看到<300 reviews/year的真实成功案例，反而更像是老品牌和高投入老玩家在守盘。再结合你给的规则，这种“新款成功率0%”的状态本身就足以判定为不适合入场，更不可能把它当成低成本创业机会。
短结论：现在不要做。 如果硬要对标，大品牌只能参考 Yowivon 的旧款 B0CH861BPR 这种已跑通的老品模型；但对小商家来说，没有可复制的真实成功样本可跟，贸然进场只会陷入同质化和价格战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 可调节细链手链（无镀金/不锈钢基础款）：价格通常更低、过敏风险更小，适合只想要日常装饰但不追求金色外观的人。
- 串珠手链/弹力珠链：佩戴最省事，不需要滑扣调节，尺码容错高，适合想快速上手、送礼也不容易选错尺寸。
- 仿金色手环式手镯（开口可微调款）：外观接近金色手链，但结构更简单、成本更低，适合想要“有存在感”但预算有限的用户。
- 手表链/小号表链风格饰品：可以替代“叠戴感”和精致感，通常比珠宝类手链更实用，也更容易与日常穿搭搭配。
- 皮绳/编织风细手链：更轻便、耐磨，价格往往更亲民，适合不想担心镀层掉色或保养麻烦的用户。
- 一次性/低价时尚饰品套装中的手链：单件体验不如精品，但整体更便宜，适合试风格、拍照搭配或短期场合使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于高风险但并未出现明显超饱和信号；真正的问题是新品牌几乎没有跑通，且新上架产品盈利率为0%。 现有证据显示，能赚钱的只有老品牌 Yowivon 的成熟款，靠的是老链接、稳定销量和31.2%的利润率；而新款 B0FQC9W8ZR 已经直接失利，说明这不是一个适合小卖家试错的赛道。
Old brand with the most profitable new productsYowivon
Recent Monthly Revenue (USD):$3,106.00(200pcs/month)B0CH861BPR (4/5 (168 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0CH861BPR (4/5 (168 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FQC9W8ZRBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已出现明显的价格战/饱和信号，而且新产品成功率为0%，对小商家和大品牌都不是好机会。 现有样本里只有2个可判断盈利的产品，盈利率50%但全部利润都集中在老品牌 Yowivon 的旧款 B0CH861BPR；新上架产品 B0FQC9W8ZR 直接失败，说明当前更像是“老款吃利润，新款被打死”的结构，而不是健康增量市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CH861BPRYowivon2023-09-04Yes$15.53200pcs$3106.031.21%$969.39Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQC9W8ZRYowivon2025-08-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新产品几乎全军覆没，已经是明显的价格战/高风险市场。 现有数据里，新上线产品成功率是0%，而且2025年唯一可见的新产品就是 Yowivon 的 B0FQC9W8ZR 失败了；这不是“机会市场”，而是“强者存活、后来者高风险”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Yowivon#Success Rate by Entry Time
Listing这不是一个值得进入的市场：近一年没有任何可验证的新品牌成功，最近唯一的新上架案例 Yowivon 的 B0FQC9W8ZR 直接失败，且整市场新上架盈利率为 0%，说明竞争正在向更硬的价格战和营销战收紧。 对于大品牌来说，现阶段只有在愿意投入明显高于单品启动预算、并接受长周期品牌战的情况下才“勉强可能”；对小商家来说，不是机会，是高风险区，直接不建议进场。
证据很直接：市场总体可识别盈利产品只有 50%，但新上架产品盈利率是 0%；按时间看，2025 年只有 1 个新上架案例，且是非盈利，2022-2026 的新上架趋势几乎没有持续增长，说明不是增长市场，而是新品难以活下来的市场。 现有可见案例里，Yowivon 作为老品牌在本类目已有一个盈利老品 B0CH861BPR，月销约 200、月营收约 310,600 美元，评分 4.0、168 条评论，属于可复制的“老产品吃老红利”；但它的新产品 B0FQC9W8ZR 采用几乎相同的细链条+可调节滑扣/bolo 结构、同样的轻奢送礼定位，却是非盈利、无有效销量、无有效价格/预算数据，说明同质化产品在这个类目里已经不够用了。同时，Yowivon 的新上架产品在品牌维度上表现为 1 成功、1 失败，但那唯一失败的新上架就是 B0FQC9W8ZR；而“新品牌新上架盈利率”没有可用成功样本，这意味着真正的新品牌不是在这里成功，而是在这里被筛掉。
结论：不要进。 对大品牌：除非你能承受远高于单 ASIN 启动预算的品牌投入、差异化研发和长期投放，否则不该入场；对小商家：没有“<300 评论/年”的真实成功案例可作为 benchmark，反而有明显的失败样本 B0FQC9W8ZR，且当前市场没有出现足够多的健康新品牌胜出迹象。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYowivon Gold Plated Bracelet Dainty Cute Adjustable Slider Chain Bracelet
This listing is deemed profitablePrice (USD)$15.53Released TypeOld Release (2023-09-04)Brand is an old entry in this marketSize and Weight7.2 x 7.1 x 1.3 cm, 2.00gProfitable Factors
Based on old ASINDesign & Appearance
金色镀层，整体呈简洁百搭的暖金调, 细链条+滑扣可调节结构，极简轻巧，适合叠戴Key Buying Motive
可调节长度，敏感肌友好的无镍镀金材质，且附赠礼盒，礼赠属性强Target Customers
偏好日常轻奢、通勤叠戴、以及送礼场景的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,106.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight29.92% / 31.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.57% / 30.87%Peak / Non PeakSales & BSR Performance