- Benchmark ASINB0GVLYF2ZP
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.33estimated
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是低利润、低差异、且新品牌几乎没有真正成功样本的市场。 现有数据里，新品牌只有 ROYONE，2 个新上架产品里 0 个可确认盈利，新品牌新品成功率 0%，而且利润表现并没有随着近期进入而改善，反而更像是被价格和推广压扁了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，原因不是预算不够，而是市场已经明显走向低效竞争。 你的预算 50万 CNY 足够覆盖单个新上架产品的早期启动成本，但当前样本里可识别的盈利产品占比为 0%，新品牌新发布产品盈利率也是 0%，而且没有任何可验证的“小品牌成功案例”。
Early sourcing + logistics + marketing budget (USD)$862.17 - $862.17Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 健身房/运动场景下，佩戴更便宜的基础弹性腕带或硅胶手环，主要满足“有个东西戴着”的需求，成本更低、购买更容易。
- 若用户看重“能量/平静”这一心理用途，可改买更低价的冥想辅助品，如呼吸训练卡、正念App订阅、简易冥想坐垫，使用门槛更低且不依赖佩戴。
- 如果核心诉求是礼物属性，可选更容易被接受的低价礼品替代，如黑色简约钥匙扣、卡片式励志小物、桌面摆件，价格通常更友好。
- 想要类似“护身/象征意义”的用户，可选择便宜的编织绳手链或单圈珠串手链，外观相近但不强调天然石与能量概念，退换和适配也更简单。
- 若偏好日常搭配而非功能宣称，基础款黑色手链或不锈钢细链饰品是更稳妥的替代，款式更通用、售价通常不高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已出现明显低价竞争和低质量内卷，当前样本里可识别利润产品占比为0.00%，新上市产品盈利率也是0.00%；核心样本 ROYONE 的单品 B0GVLYF2ZP 虽然账面利润率有21.65%，但实际是非盈利、非活跃销售，说明高毛利并没有转化成可持续成交。对大品牌和小商家都不值得做，尤其不应把这个类目当成稳定机会。
Least investment in new productsMost investment in new productsNew products with Highest revenueROYONE
Recent Monthly Revenue (USD):$611.00(50pcs/month)B0GVLYF2ZP (3.4/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GVLYF2ZP (3.4/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：只有1个可识别样本，盈利产品比例为0%，新品牌新品盈利率也是0%，而且唯一明确样本B0GVLYF2ZP（ROYONE）本身就是非盈利。 现在看到的不是可复制的机会，而是一个靠低价、投放和可能的黑帽操作撑起来的高风险样本，做新品牌或小卖家都不成立。
证据很直接：ROYONE 作为新进入品牌，总预算约862.17美元，月销50件、月营收611美元，毛利率21.6%，但仍被判定为非盈利，近期利润只有132.29美元；其产品评分3.4、24条评论、售价12.22美元，且促销类型是 NEGATIVE_NEW_RELEASED，明显不是健康起量。 这个样本里产品结构也没有差异化，六边形黑色珠串、弹力绳、能量/静心概念都属于常见通用款，说明它不是靠创新撑利润，而是靠价格和推广硬推。更关键的是，报告里新品牌新发布产品的盈利率为0%，市场中已确认可盈利与非盈利的有效样本都极少，至少从现有数据看不到“小卖家不用激进手段也能成功”的证据；如果要做，至少要准备接近B0GVLYF2ZP这类的启动资金，但这还只是前期来源、物流和投放，不包含研发、品牌和认证，实际门槛只会更高。
短结论：不要推进。 这里没有看到健康的利润分布，也没有看到可复制的小卖家成功案例；对大品牌来说也不是好入口，因为当前样本显示的是低差异、低利润、低成功率的价格战信号。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GVLYF2ZPROYONE2026-07-19No$12.2250pcs$611.021.65%$132.29Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVLYF2ZPROYONE2026-07-19No$12.2250pcs$611.021.65%$132.29#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有真正成功样本，已表现出价格战/高竞争特征。 目前可见的新品牌只有 ROYONE，2 个新发布里 0 个达到可确认盈利，整体新发布盈利率 0%，而且唯一清晰可见的新品 B0GVLYF2ZP 直接是非盈利，说明这不是一个适合小品牌试错的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ROYONE#Success Rate by Entry Time
Listing这个市场不值得进入，已经是低利润/价格战型市场。 证据很直接：当前可见新品牌只有1个，但它的新上架产品盈利率是0%，整体盈利产品占比也是0%，而且最新进入的两个新品都没有形成可验证的盈利，说明不是“有机会”，而是“刚进来就被利润压扁”。
对大品牌来说，虽然500000元预算足够覆盖单个ASIN的基础启动成本，但这并不代表值得做；对小商家来说更不成立。 以 ROYONE 的 B0GVLYF2ZP 为例，售价 $13.99，近月销量50件，月营收 $611，标注为非盈利，启动总预算约 $862.17，早期投入到 $1479.23，但销量仍只有50件，属于销售不活跃；这类产品没有显示出稳定的可复制成功模型。当前市场里没有观察到任何“真正的小商家成功案例”，因为可见的唯一新品牌 ROYONE 并不构成健康样本，反而是失败样本。更关键的是，2026年7月出现的这两个新上架产品全部落在“暂未成功/不盈利”区间，市场入口正在变难，不是变容易。
结论很明确：不要进入。 这个类目没有显示出足够的成功率、没有看到真实小商家成功样本、也没有看到近期利润改善；若硬要进，只适合预算更强、能做品牌和创新投入的大品牌，但即便如此也只能算“勉强可能”，不是高胜率机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases