
这个市场不值得进入:已经进入高竞争、接近价格战的状态,新品牌和小商家都不占优。 现有数据里,新品可盈利率只有47.37%,但近端趋势在走弱,最新月份已经出现连续不盈利,说明竞争不是在缓和,而是在加重。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入。 你的预算500,000 CNY约合远高于单个新ASIN前期投入门槛,但市场已经出现明显价格战信号:整体可识别利润产品仅48.28%,新品可盈利率47.37%,而新品利润分布里10%~30%区间占主流,低于10%的产品已经存在,说明不是轻松赚钱的市场。
预算层面你是够的,但性价比不高。 该类新品推荐预算区间为约14,731到114,013 USD,你的500,000 CNY大致只能覆盖其中一部分到中间段的启动资金;但这只是首批进货、物流和前期投放,不包含研发、品牌、认证等长期成本。作为对照,Dajasan 这类老品牌单品已做到 16.46% 和 14.59% 的利润率,单品月销400件、月收入约1,856,400/1,763,200,属于大品牌打法;ABI + OLIE 的常见款预算约3,705 USD,月销50件、月收入约145,100,更像可复制的中等投入模板。真正适合小品牌参考的只有 Yoimori:新品 B0FVF554D8,售价37.29 USD,利润率10.82%,月销50件,月收入186,450,且是新品牌里少数可盈利样本。反面案例是 Homde 的 B0FYD53CLN,售价27.36 USD,利润率仅5.57%,月销50件但未盈利,说明低价切入很容易被成本和投放吃掉。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进,已经明显走向过热和价格战。 新品牌里只有 Yoimori 这类少数案例还能跑出结果,但整体新品牌新发产品盈利率只有 50%,而老品牌新发产品盈利率也只有 47.06%,说明不是蓝海;更关键的是,当前可见样本里不少产品利润率只有 5.57% 到 10.82%,已经落在低毛利区,想靠普通打法很难赚钱。
这个市场不值得进入,结论很明确:已经进入价格战区,且新品牌成功并不稀缺,但真正像小商家那样低成本、无强营销就稳定成功的案例几乎没有。 目前市场里可识别的盈利产品占48.28%,新上架产品盈利率47.37%,表面看不差,但新产品利润带主要集中在10%~30%,而<10%的产品仍然存在且有典型失败样本;这说明不是高利润蓝海,而是靠选品、包装差异和持续投放硬顶出来的竞争场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D19TCBHK | Giggle & Honey | 2024-05-26 | Yes | $35.99 | 600pcs | $21594.0 | 17.07% | $3686.1 |
![]() | B07K8C41PT | RR ROUND RICH DESIGN | 2018-11-06 | Yes | $19.75 | 900pcs | $17775.0 | 19.51% | $3467.91 |
![]() | B0F6651HCG | Dajasan | 2025-06-25 | Yes | $46.41 | 400pcs | $18564.0 | 16.46% | $3055.64 |
![]() | B0F66C5LND | Dajasan | 2025-06-25 | Yes | $44.08 | 400pcs | $17632.0 | 14.59% | $2572.51 |
![]() | B001GR05W4 | Lenox | 2011-03-24 | Yes | $52.9 | 100pcs | $5290.0 | 36.0% | $1904.4 |
![]() | B0CMJ1YM5C | Giggle & Honey | 2023-11-01 | Yes | $35.99 | 300pcs | $10797.0 | 17.06% | $1841.97 |
B07DZYZBH7 | Jewelkeeper | 2018-08-20 | Yes | $21.57 | 500pcs | $10785.0 | 17.07% | $1841.0 | |
![]() | B0FHKD3V2R | Giggle & Honey | 2025-09-12 | Yes | $35.99 | 200pcs | $7198.0 | 17.1% | $1230.86 |
![]() | B0DQD5N113 | Mini Treasures | 2024-12-09 | Yes | $21.1 | 200pcs | $4220.0 | 25.29% | $1067.24 |
![]() | B0GD84DJPB | Mini Treasures | 2025-12-30 | Yes | $21.1 | 200pcs | $4220.0 | 25.1% | $1059.22 |
![]() | B0CRDPXKCX | Jozen Gift | 2024-01-03 | Yes | $59.3 | 50pcs | $2965.0 | 31.91% | $946.14 |
![]() | B0GVF3KD1G | Miratino | 2026-04-22 | Yes | $49.99 | 100pcs | $4999.0 | 16.72% | $835.84 |
![]() | B0CVJP8GHT | Pretty Me | 2024-02-12 | Yes | $34.99 | 100pcs | $3499.0 | 21.21% | $742.14 |
![]() | B0F666QK1V | Dajasan | 2025-06-25 | Yes | $45.24 | 100pcs | $4524.0 | 15.49% | $700.77 |
![]() | B0GV3F6GCF | ABI + OLIE | 2026-05-01 | Yes | $26.98 | 100pcs | $2698.0 | 24.64% | $664.79 |
![]() | B0BVVW1N6R | Jozen Gift | 2023-02-15 | Yes | $42.98 | 50pcs | $2149.0 | 30.72% | $660.18 |
![]() | B0H36YDV33 | VLANDO | 2026-05-28 | Yes | $30.07 | 100pcs | $3007.0 | 19.11% | $574.64 |
![]() | B0DTTL3SLJ | Mini Treasures | 2025-01-23 | Yes | $21.12 | 100pcs | $2112.0 | 25.17% | $531.6 |
![]() | B0GD7YZ5L6 | Mini Treasures | 2025-12-30 | Yes | $21.09 | 100pcs | $2109.0 | 25.01% | $527.47 |
![]() | B0CJC26RHV | Miratino | 2023-09-19 | Yes | $40.24 | 50pcs | $2012.0 | 25.37% | $510.45 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FHKD3V2R | Giggle & Honey | 2025-09-12 | Yes | $35.99 | 200pcs | $7198.0 | 17.1% | $1230.86 |
![]() | B0GD84DJPB | Mini Treasures | 2025-12-30 | Yes | $21.1 | 200pcs | $4220.0 | 25.1% | $1059.22 |
![]() | B0GVF3KD1G | Miratino | 2026-04-22 | Yes | $49.99 | 100pcs | $4999.0 | 16.72% | $835.84 |
![]() | B0GV3F6GCF | ABI + OLIE | 2026-05-01 | Yes | $26.98 | 100pcs | $2698.0 | 24.64% | $664.79 |
![]() | B0H36YDV33 | VLANDO | 2026-05-28 | Yes | $30.07 | 100pcs | $3007.0 | 19.11% | $574.64 |
![]() | B0GD7YZ5L6 | Mini Treasures | 2025-12-30 | Yes | $21.09 | 100pcs | $2109.0 | 25.01% | $527.47 |
![]() | B0GD7X4S9N | Mini Treasures | 2025-12-30 | Yes | $21.13 | 50pcs | $1056.5 | 25.05% | $264.66 |
![]() | B0GDN7HXK7 | Mini Treasures | 2025-12-30 | Yes | $19.13 | 50pcs | $956.5 | 22.31% | $213.4 |
![]() | B0FVF554D8 | Yoimori | 2025-10-09 | Yes | $37.29 | 50pcs | $1864.5 | 10.82% | $201.74 |
这个市场不值得进入,已经接近价格战环境,新品牌要么靠强差异化和更高投入,要么很难做出合格利润。 现有数据里,新品整体盈利率只有47.37%,但真正“新品牌”的样本里只有Yoimori 1个成功、Homde 1个失败,说明新品牌机会并不稳定;而老品牌仍在主导可复制的成功路径,市场不是给普通小卖家准备的。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入高竞争、接近价格战的状态。 近一年新发布里只有19个样本,整体盈利率47.37%看起来不差,但最近月份明显转弱:2026年5月只有1个盈利、2个不盈利,7月直接变成0个盈利、2个不盈利,说明后期进入门槛在上升,竞争在加重。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 2 | 4 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |