- Benchmark ASINB0CH861BPR
- MarketplaceUS
- Category ID7454902011
- Analyzed Products
- Keywordwomen's sandals, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.32estimated
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合现在进入。 目前没有看到任何“新品牌可复制成功”的证据，反而只有老品牌 Yowivon 的老款在赚钱，新品 B0FQC9W8ZR 直接失败；这说明市场已经被既有品牌和同质化款式卡住，不是适合新进入者的增量机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得现在进入。 用户预算500,000 CNY看起来足够覆盖单个ASIN前期入场，但样本里真正能赚钱的只有老品，且新上架产品直接亏损，说明新品牌进入后几乎没有被验证的成功路径。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 时尚首饰中的低价替代：可调节手链/手镯的平替款（无品牌、银饰合金、镀金层更薄），通常比该类产品更便宜，也更容易在本地饰品店或Temu/Shein上快速买到。
- 串珠手链或弹力手环：不需要精准尺码，佩戴更简单，退换成本低，适合临时搭配或送礼场景。
- 细链条手链套装：用一组更便宜的细手链替代单条“质感款”，用户可自行叠戴，获得接近的视觉效果但花费更低。
- 皮绳/绳结式简约手链：价格通常更低、耐磨、风格偏休闲，适合想要“日常戴”的用户替代贵金属风格手链。
- 二手/闲置饰品平台上的轻奢风手链：如果用户想要类似的审美但不想买新款，可在二手平台用更低价格获得更接近的设计感。
- 可穿戴配饰替代：如手表细表带、手环式智能表带或装饰性表带，兼顾装饰与实用，用户更容易接受为“配饰”而非单纯首饰购买。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 当前样本里只有 1 个旧品牌 Yowivon，且它的新上架款 B0FQC9W8ZR 直接失败；已验证的盈利款 B0CH861BPR 虽然有 31.2% 利润率和每月约 200 单、月收入约 3106 美元，但它依赖的是旧款延伸，不能代表新品牌或小商家容易复制。
Old brand with the most profitable new productsYowivon
Recent Monthly Revenue (USD):$3,106.00(200pcs/month)B0CH861BPR (4/5 (168 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0CH861BPR (4/5 (168 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FQC9W8ZRBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 目前能看到的有效样本里，利润表现几乎被单一老品牌 Yowivon 垄断，但新上架产品直接是亏损且没有销量，说明这里不是“可复制的机会”，而是靠品牌积累和旧产品吃饭的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CH861BPRYowivon2023-09-04Yes$15.53200pcs$3106.031.21%$969.39Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQC9W8ZRYowivon2025-08-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场现在不值得进入：样本里新产品成功率只有0%，整体可识别盈利率只有50%，而且最新推出的新产品直接失败，说明这里不是增量机会，而是老牌主导、后发难赢的市场。 现有数据没有看到任何能证明“真新品牌可稳定成功”的证据；反而是老品牌 Yowivon 过去靠老款卖得好，新开产品却没有跑通，意味着你现在切入大概率会被高竞争和同质化拖住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Yowivon#Success Rate by Entry Time
Listing这个市场不值得进入，当前已经偏向失败和价格战。 近期几乎没有真正健康的新品牌成功，新品盈利率为0%，而且最新可见的新品牌案例 Yowivon 的新品 ASIN B0FQC9W8ZR 直接亏损、无有效销量，说明新进入者很难靠常规打法跑出来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYowivon Gold Plated Bracelet Dainty Cute Adjustable Slider Chain Bracelet
This listing is deemed profitablePrice (USD)$15.53Released TypeOld Release (2023-09-04)Brand is an old entry in this marketSize and Weight7.2 x 7.1 x 1.3 cm, 2.00gProfitable Factors
Based on old ASINDesign & Appearance
金色镀层的极简细链外观，偏精致轻奢风, 可调节滑扣细链手链，造型简洁、佩戴贴合度高Key Buying Motive
可调节长度、适合敏感肌的无镍镀金材质Target Customers
偏好日常叠戴、礼物属性强、且对敏感肌友好的轻珠宝女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,106.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight29.92% / 31.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.57% / 30.87%Peak / Non PeakSales & BSR Performance