- Benchmark ASINB0GVLYF2ZP
- MarketplaceUS
- Category ID3888081
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.33estimated
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对大品牌和小商家都不友好。 目前能看到的新增品牌只有 ROYONE，近一年新上架 2 个产品，盈利率 0%，新品牌成功率 0%，市场没有任何可复制的赚钱样板；同时样本里唯一可见的主力款 B0GVLYF2ZP 价格 $12.22、月销 50、月收入 $611，却仍然非盈利，说明这是一个靠低价和硬推也很难跑通的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这不是一个适合进入的市场，原因不是预算不够，而是样本里已经出现了明显的低门槛、低差异化和低利润信号。 用户预算有 500,000 CNY，按单个新品的推荐预算看是够进场的，但这类钱只够前期备货、物流和基础推广，不足以覆盖长期研发、品牌和认证成本；更关键的是，当前可见样本里 ROYONE 的新款只花了约 862.17 CNY，却仍然是非盈利，说明这个赛道不是“花钱就能赚”的类型。
Early sourcing + logistics + marketing budget (USD)$862.17 - $862.17Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 如果用户不买这款入门级男士黑色赤铁矿手链，最接近的低门槛替代是：普通黑色编织/弹力手链，无需“能量”属性，价格通常更低、佩戴更简单。
- 另一类替代是：硅胶运动手环或简约黑色腕带，适合想要“日常佩戴感”和低维护的人，通常更便宜且更耐汗耐磨。
- 如果购买动机偏向“礼物感”，可替代为：平价男士礼品套装中的手链单品或手腕配饰，比这类新品牌水晶/矿石手链更容易被接受。
- 若用户看重“稳重、男性化”的外观，但不在意材质，可考虑：不锈钢或仿皮简约手链，价格往往接近甚至更低，且品牌认知更强。
- 对于只想要“有个心理提醒/激励”的用户，便宜的符号类替代包括：口袋卡片、钥匙扣、随身提示牌，这类更便携、成本更低，也不需要适配腕围。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经是价格战/低质量竞争区。 目前可见新品牌ROYONE刚入场就只有0%盈利率，主推ASIN B0GVLYF2ZP 只有24条评论、评分3.4，却已经打到$12.22均价，单品总预算$862.17，但最近月收入只有$611、月销50，说明这类产品靠低价和广告硬推，回报非常弱，不适合作为大多数卖家的切入点。
证据很直接：市场层面，已识别产品的整体盈利率是0%，新上架产品盈利率也是0%，而时间趋势里近一年几乎没有健康的新产品样本，当前新入场的案例只有失败和“盈利状态无法判断”的样本，没有任何能证明市场正向扩张的信号。按你的规则，这种“新品牌进场即亏、已知盈利为0”的结构，本质上就是高风险市场；如果后续发现新增新品牌数量继续扩大到30~100+，那就是明确的过度饱和警告。当前这个品类里，小卖家没有可复制的真实成功案例，因为能拿来当样板的不是失败品，就是数据不足品，且这类“男士能量手串/礼品手链”款式高度通用，差异化很弱，根本撑不起长期溢价。
Most investment in new productsNew products with Highest revenueLeast investment in new productsROYONE
Recent Monthly Revenue (USD):$611.00(50pcs/month)B0GVLYF2ZP (3.4/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GVLYF2ZP (3.4/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：单品利润率只有21.6%，但新品牌成功率为0%，而且当前能看到的盈利样本几乎不存在；对小商家和大品牌都不是好市场。 现有证据显示这是一个靠品牌投放和强营销撑起来的窄门市场，不是适合普通新卖家的机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GVLYF2ZPROYONE2026-07-19No$12.2250pcs$611.021.65%$132.29Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVLYF2ZPROYONE2026-07-19No$12.2250pcs$611.021.65%$132.29#New Product Success Rates
Listing这个市场不值得进入，当前就是低利润、低成功率、且明显偏饱和的高风险市场。 新品牌几乎没有真正跑通的证据，市场里已知的新品牌新上架产品盈利率为0%，整体可识别盈利率也是0%，不是适合大品牌或小商家切入的机会盘。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ROYONE#Success Rate by Entry Time
Listing这个市场不适合进入：新品牌只有1个、最近新发售只有2个，但盈利率是0%，而且全部新发售都没跑出稳定利润，说明不是机会市场，而是已经被低利润和不确定性卡住了。 以当前数据看，用户用50万人民币预算虽然能覆盖单个ASIN的前期投入，但并不能改变这个类目“新入场几乎不成功”的现实。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases