
结论很明确:这个市场不值得进入,已经处在明显拥挤和价格战风险区。 近一年有14个新品牌进入,虽然还没达到30+的硬性超饱和线,但已经是高竞争信号;新品成功率只有32.69%,而新品牌新品成功率也只有38.71%,失败明显更多,说明普通新入局者很难稳定跑出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏拥挤且风险很高。 用户预算 50万人民币,足够覆盖单个新品的前期启动,但市场里新品平均推荐投入只有约 9109 美元级别,说明入场门槛不算低;真正的问题不是钱够不够,而是新品成功率和竞争结构都不友好。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入。 价格战已经很重,新品成功率只有32.69%,而新品牌新品里盈利的只有38.71%,失败的却有61.29%;同时,很多新品利润率低于10%的案例已经出现,说明这不是健康增长,而是明显的低价竞争市场。
这个市场不该进入。 新品牌已经明显偏多,但并没有形成健康的高利润空间:已识别到14个新品牌,接近你要求的“新品牌大量涌入”警戒线;新产品整体可见的盈利率只有32.69%,而且新产品里真正落在10%以下利润的几乎没有,说明不是靠低门槛赚钱,而是被少数高投入、强差异化产品拉高,普通新品很难复制。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C72S38F3 | - | 2023-06-05 | Yes | $24.46 | 20000pcs | $489200.0 | 29.12% | $142455.04 |
![]() | B07W85ZPL1 | Casfuy | 2019-08-09 | Yes | $19.9 | 10000pcs | $199000.0 | 28.87% | $57451.3 |
![]() | B0GVMHCW7L | TIKOCAT | 2026-05-28 | Yes | $25.59 | 3000pcs | $76770.0 | 31.53% | $24205.59 |
![]() | B0D2PDL3M8 | CATPICK | 2024-04-25 | Yes | $25.29 | 3000pcs | $75870.0 | 31.79% | $24119.08 |
![]() | B075N83693 | gonicc | 2017-09-15 | Yes | $12.52 | 10000pcs | $125200.0 | 19.18% | $24013.36 |
![]() | B0FHHXHMM8 | Aoioploa | 2025-08-21 | Yes | $24.85 | 3000pcs | $74550.0 | 31.36% | $23378.88 |
B0FV7XKJ3L | Candure | 2023-02-14 | Yes | $32.79 | 2000pcs | $65580.0 | 34.25% | $22461.15 | |
![]() | B07PFCLHKR | Casfuy | 2019-03-05 | Yes | $19.95 | 3000pcs | $59850.0 | 32.75% | $19600.88 |
![]() | B0FS1TX2XL | Picky zoom | 2025-09-22 | Yes | $27.56 | 2000pcs | $55120.0 | 33.32% | $18365.99 |
![]() | B0G9PKP6WW | CATPICK | 2026-01-26 | Yes | $27.43 | 1000pcs | $27430.0 | 33.54% | $9200.03 |
![]() | B0BKQ9F14X | Petsaunter | 2022-11-15 | Yes | $12.03 | 6000pcs | $72180.0 | 11.26% | $8127.47 |
![]() | B0CFVDZNGX | LOPSIC | 2023-08-16 | Yes | $25.48 | 900pcs | $22932.0 | 30.02% | $6884.19 |
![]() | B09KBX2VYJ | Casfuy | 2021-10-26 | Yes | $21.59 | 900pcs | $19431.0 | 30.92% | $6008.07 |
![]() | B0G4DJRQ52 | gonicc | 2025-11-28 | Yes | $19.69 | 1000pcs | $19690.0 | 29.13% | $5735.7 |
![]() | B0C72S28GJ | LOPSIC | 2023-06-06 | Yes | $25.92 | 700pcs | $18144.0 | 30.24% | $5486.75 |
![]() | B07CY1YVL3 | Pets Know Best | 2018-05-08 | Yes | $19.68 | 1000pcs | $19680.0 | 27.87% | $5484.82 |
![]() | B0FYHQVXXL | Fiskars | 2025-10-30 | Yes | $14.99 | 1000pcs | $14990.0 | 29.78% | $4464.03 |
![]() | B0FF399DLL | CATPICK | 2025-06-22 | Yes | $25.76 | 500pcs | $12880.0 | 32.52% | $4188.58 |
![]() | B0GVM7GMC2 | TIKOCAT | 2026-05-30 | Yes | $25.75 | 500pcs | $12875.0 | 31.65% | $4074.94 |
![]() | B0GVNZZC2Y | TIKOCAT | 2026-05-29 | Yes | $25.88 | 400pcs | $10352.0 | 31.75% | $3286.76 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GVMHCW7L | TIKOCAT | 2026-05-28 | Yes | $25.59 | 3000pcs | $76770.0 | 31.53% | $24205.59 |
![]() | B0FHHXHMM8 | Aoioploa | 2025-08-21 | Yes | $24.85 | 3000pcs | $74550.0 | 31.36% | $23378.88 |
![]() | B0FS1TX2XL | Picky zoom | 2025-09-22 | Yes | $27.56 | 2000pcs | $55120.0 | 33.32% | $18365.99 |
![]() | B0G9PKP6WW | CATPICK | 2026-01-26 | Yes | $27.43 | 1000pcs | $27430.0 | 33.54% | $9200.03 |
![]() | B0G4DJRQ52 | gonicc | 2025-11-28 | Yes | $19.69 | 1000pcs | $19690.0 | 29.13% | $5735.7 |
![]() | B0FYHQVXXL | Fiskars | 2025-10-30 | Yes | $14.99 | 1000pcs | $14990.0 | 29.78% | $4464.03 |
![]() | B0GVM7GMC2 | TIKOCAT | 2026-05-30 | Yes | $25.75 | 500pcs | $12875.0 | 31.65% | $4074.94 |
![]() | B0GVNZZC2Y | TIKOCAT | 2026-05-29 | Yes | $25.88 | 400pcs | $10352.0 | 31.75% | $3286.76 |
![]() | B0GVM7P213 | TIKOCAT | 2026-05-29 | Yes | $25.61 | 300pcs | $7683.0 | 31.54% | $2423.22 |
![]() | B0G7ZN6DGF | Catpick care | 2025-12-17 | Yes | $22.55 | 300pcs | $6765.0 | 31.35% | $2120.83 |
![]() | B0FS1TP3LT | Picky zoom | 2025-09-22 | Yes | $28.66 | 200pcs | $5732.0 | 34.02% | $1950.03 |
![]() | B0FS1WBYTN | Picky zoom | 2025-09-22 | Yes | $28.85 | 100pcs | $2885.0 | 34.09% | $983.5 |
![]() | B0FVXTQ8DX | Aoioploa | 2025-10-13 | Yes | $27.01 | 100pcs | $2701.0 | 32.93% | $889.44 |
![]() | B0F6B5MMLC | CATPICK | 2025-08-13 | Yes | $26.84 | 100pcs | $2684.0 | 32.89% | $882.77 |
![]() | B0G2H1FZ73 | Javtoku | 2025-11-15 | Yes | $22.25 | 100pcs | $2225.0 | 31.4% | $698.65 |
![]() | B0FS1T587V | Picky zoom | 2025-09-22 | Yes | $29.55 | 50pcs | $1477.5 | 34.54% | $510.33 |
![]() | B0FLXW6GZP | Deisunpet | 2025-08-11 | Yes | $15.55 | 100pcs | $1555.0 | 19.4% | $301.67 |
结论很明确:这个市场不适合现在进入。 新品牌虽然有少量成功案例,但整体失败率更高,且头部成功几乎都需要较强投入与明确差异化;对小商家来说,能“合法、正常”跑出来的空间很窄。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经进入高竞争/价格战区间。 近一年有14个新品牌入场、52个新品释放,但新发布产品整体仅32.69%能跑成有利润的活单,反而有61.29%的新品牌新品失败;再看最近几个月,2026年3月、7月出现连续放量,但对应产品几乎都落在“未盈利/不确定”区间,说明竞争在加剧而不是变松。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 2 | 9 | 0 | 19 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 8 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 6 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |