
这个市场不适合进入:它已经明显落入低利润、强竞争的价格战区,新品牌新品成功率是0%,而且没有任何可复制的真实小商家成功样本。对大品牌和小商家都不是好市场;如果你要硬进,只能靠高投入、强品牌或激进营销去拼,但这不是稳妥机会。
证据很直接:市场里可识别盈利的新发布产品比例是0.00%,新品整体也是0.00%;按入场时间看,2025年和2026年可见的新发布样本都没有跑出盈利,最近两批里只有NEEWER、ULANZI各有1个新发布样本,全部都没赚钱。品牌侧也一样,ULANZI、NEEWER这两个新进入品牌各有1个非盈利新产品,Pukoko这个老牌有2个非盈利产品,说明不是单个产品选错,而是整个细分都在挤压利润。产品层面,失败原因反复出现的是“缺乏独特性”“市场太小或竞争极强”“利润率不够”,对应的样本包括ULANZI的B0GXDQX9TR(126.53美元)、NEEWER的B0G656H81X(246.00美元)、Pukoko的B0DP9JLHX3(109.99美元)和B0DPC8F6MP,都是通用型三脚架思路,难靠普通打法突围。用户预算500000元看起来能覆盖单个ASIN前期投入,但在这个市场里,预算不是问题,问题是没有可验证的盈利路径,而且价格竞争已经很重。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场已经是低利润、强竞争、接近价格战的状态。 用户预算 50万人民币表面上能覆盖单个ASIN的前期投入,但从样本看,真正能跑通的新进入产品几乎不存在,且新品盈利率为 0.00%,这不是一个适合大品牌或小商家切入的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已接近/进入价格战区,而且没有任何可复制的成功样本。 现有样本里可识别利润产品占比 0%,新上架产品盈利率也是 0%;最近一批新产品全部落在“不可盈利/未验证”区间,说明不是简单的选品问题,而是整个细分已经被打成低回报竞争。
这个市场不值得进入,已明显处于低利润、强竞争的价格战环境。 新品利润几乎没有成功样本:新品牌新发布产品盈利率为0%,新品总体盈利率也是0%,而已识别利润区间里只有30%~40%和40%+的少量样本,说明真正能跑出来的不是少数大牌,就是靠重投入硬推的产品。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0DP9JLHX3 | Pukoko | 2024-11-30 | No | $109.99 | -pcs | $- | 36.89% | $- |
![]() | B0GXDQX9TR | ULANZI | 2026-04-16 | No | $126.53 | -pcs | $- | 32.83% | $- |
![]() | B0G656H81X | NEEWER | 2025-12-10 | No | $246.0 | -pcs | $- | 44.97% | $- |
![]() | B0DPC8F6MP | Pukoko | 2024-11-08 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GXDQX9TR | ULANZI | 2026-04-16 | No | $126.53 | -pcs | $- | 32.83% | $- |
![]() | B0G656H81X | NEEWER | 2025-12-10 | No | $246.0 | -pcs | $- | 44.97% | $- |
这个市场不适合进入,已经是明显的价格战/饱和型市场。 你看到的新品牌新发布产品盈利率为0%,全部可见新发布样本都在亏损;同时可见样本里没有任何“低门槛真实小商家成功案例”,反而是新品牌与老牌都在同一类通用型产品上失败,说明新进入者很难靠常规打法赚钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经呈现出明显的高门槛和价格战特征。 近端数据里,新品牌入场几乎没有成功案例,市场不但没有形成可复制的低成本突破口,反而更像是老品牌和高投入玩家在硬扛,500000元预算也不足以把你稳稳送进来。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |