- Benchmark ASINB0GVB3HX5D
- MarketplaceUS
- Category ID2232411011
- Analyzed Products
- Keywordkitchen appliance
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥32.99estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品牌新上架成功率是0%，而且已经出现明显的价格战和低利润挤压；对大品牌和小商家都不是好市场。当前证据显示，能赚钱的主要是老品牌的成熟款，不是新进入者能轻易复制的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：新品牌新上架成功率是0%，而且已出现明显价格战/低利润信号，用户预算50万CNY看似够做单个ASIN启动，但不够支撑长期竞争。 直接结论：能不能入场，答案是NO；对大品牌和小商家都不是好市场，尤其不应把现在的表现当成可复制的成功机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 不购买任何“把手保护套”，直接用一次性保鲜膜或纸巾包裹高频接触把手，成本更低、安装更快，适合临时防污场景。
- 用可移除的无痕胶带/透明防护贴在把手高接触区域做局部保护，比整套套件更便宜，也更容易按需更换。
- 改用“免手触”开门方式的简易辅助件，例如挂式拉手小钩、门把延长拉片或开门辅助器，能减少直接接触但不需要专门装饰型产品。
- 如果主要诉求是防指纹和易清洁，直接购买多功能厨房清洁湿巾/去油湿巾，比配件覆盖方案更便宜且维护更简单。
- 对不锈钢/亮面把手使用防指纹喷雾或家具护理喷剂，属于低成本维护型替代方案，适合只想减少留痕的用户。
- 对于儿童频繁触碰的家庭，换成可清洗的门把套毛巾/布套或旧布条临时缠绕，也是低门槛、低成本的替代做法。
- 如果目的是装饰而非防污，直接使用冰箱磁贴、橱柜贴纸或可移除装饰贴，通常更便宜且不会受把手尺寸限制。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，属于明显的高风险价格战市场。 新品牌新品盈利率是0%，市场里可识别盈利产品仅21.05%，而新上架产品的利润分布几乎全在低位；这说明不是“能不能做”，而是“进去后大概率赚不到钱”。
从证据看，Miaowater 是新入场品牌，2个新品全部亏损：B0FMDY874C 和 B0FMDRJ6Q1，价格只有$8.31/$8.36，但单票毛利分别为-9.05%和-8.82%，且两款都已经有7,977+评论，明显不是小商家正常增长，更像靠强推占位的做法。Xiozugibi 的 B0GVB3HX5D 更差，5,499美元/件、仅2条评论、仍然没有销量，直接失败；这类重货高客单新品，连基础成交都没跑通。相反，Luludamier 作为老品牌里相对成功的样本，B0DRVHC7Z1 价格$15.99、387条评论、月销200、月营收约$319,800，毛利27.0%，但它属于老品牌资源型打法，不能给小商家当可复制模板。市场里“老品牌新品能赚钱、但新品牌新品全亏”的结构，说明新进者没有健康空间。
Most investment in new productsLeast investment in new productsNew products with Highest revenueMiaowater
Recent Monthly Revenue (USD):$415.50(50pcs/month)B0FMDY874C (4.4/5 (7978 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$418.00(50pcs/month)B0FMDRJ6Q1 (4.4/5 (7977 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsLuludamier
Recent Monthly Revenue (USD):$3,198.00(200pcs/month)B0DRVHC7Z1 (4.6/5 (387 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsXiozugibi
Recent Monthly Revenue (USD):-(-)B0GVB3HX5D (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 花卉莲花蓝图案最独特，视觉冲击强，图片更容易被点击
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- 装饰风格明显，和常见纯色/黑银款差异最大
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- 适合想用把手套做厨房点缀的用户，外观记忆点强
B0DC69ZSD5 (4.5/5 (75 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 红银花纹很醒目，节日感强，和常规款差异大
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- 天鹅绒材质+图案设计，更像家居装饰而不是普通防护套
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- 6件不同长度组合，兼顾美观和多场景使用
B08ZSZTNKZ (4.6/5 (9273 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品成功率为0%，而且新品牌已经出现明显失败信号。 当前可识别的新品里，Miaowater 的 2 个新款都亏损（利润率分别是 -9.05% 和 -8.82%），Xiozugibi 的新款同样亏损且没有销量；整体可识别盈利率只有 21.05%，但新品盈利率是 0.00%，这已经不是“可优化”的问题，而是新进入者基本打不动。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DRVHC7Z1Luludamier2024-12-30Yes$15.99200pcs$3198.027.0%$863.46
B08Y6W7KX2Volecy2021-03-06Yes$15.99100pcs$1599.017.62%$281.75
B09NDZQD9DVolecy2022-02-23Yes$15.99100pcs$1599.016.55%$264.64
B09QRVHC2JRoyleath2022-01-20Yes$15.9950pcs$799.525.28%$202.12
B088QT3P3TOUGAR82015-10-02Yes$15.9950pcs$799.522.78%$182.13
B089LR46WQOUGAR82015-10-02Yes$15.9950pcs$799.520.33%$162.54
B08Y6W1R38Volecy2021-03-06Yes$15.9950pcs$799.518.85%$150.71B08ZSZTNKZVolecy2021-03-27Yes$15.9950pcs$799.516.85%$134.72
B0BRKHXTF1MRKG2023-01-03Yes$9.99100pcs$999.011.85%$118.39
B08Y6V3LTRVolecy2021-03-06Yes$14.8650pcs$743.014.97%$111.23
B086WKK953OUGAR82015-10-02Yes$11.9950pcs$599.516.16%$96.88
B08CVQ5XP7MRKG2020-07-13Yes$9.9950pcs$499.515.04%$75.13Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FMDY874CMiaowater2025-08-14No$8.3150pcs$415.5-9.05%$-37.6B0FMDRJ6Q1Miaowater2025-08-14No$8.3650pcs$418.0-8.82%$-36.86B0GVB3HX5DXiozugibi2026-03-29No$54.99-pcs$-23.42%$-#New Product Success Rates
Listing这个市场不适合进入，而且对新品牌和小商家都没有真实机会。核心问题不是“能不能做”，而是已经被老品牌和少数强势品牌占住，且新进入者几乎全军覆没：当前可识别的利润率样本里，整体盈利率只有21.05%，但新上架产品盈利率是0%，新品牌样本3个新品全部亏损，说明新品一进来就直接掉进价格和费用压力里。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MiaowaterXiozugibi#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，而且已经呈现出明显的过热和价格战特征。新品牌几乎没有成功案例，最近进入者不是亏损就是无销量，按现在的数据，无论大品牌还是小商家，都不该把它当成可进场市场。
证据很直接：最近一年只看到3个新品牌入场，2025年2个、2026年1个，且新品牌成功率是0%；最近新品牌里，Miaowater 的 2 个新上架全部亏损，Xiozugibi 的 B0GVB3HX5D 也是亏损且无有效销量。B0GVB3HX5D 售价54.99美元，利润率23.4%，但销售状态是 INACTIVE，只有2条评价；Miaowater 的 B0FMDY874C 与 B0FMDRJ6Q1 单价都在8.3美元左右，利润率分别为-9.05%和-8.82%，一个是无销量，一个是活跃销量但仍然亏损。市场总体可识别利润产品里，盈利率只有21.05%，而新上架产品盈利率是0%，这说明新进入者正被成本和竞争压得抬不起头。更关键的是，当前真正可参考的“成功”基本都来自旧品牌：Luludamier 的 B0DRVHC7Z1 售价15.99美元、利润率27.0%、387条评价、200月销量；但它是老品牌，不应当被当作小商家成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOUGAR8 Refrigerator Door Handle Covers,Keep Your Kitchen Appliance Clean from Smudges, Fingertips, Drips, &Food Stains, Perfect for Dishwashers (5pcs, Black)
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2015-10-02)Brand is an old entry in this marketSize and Weight21.2 x 16.4 x 4.4 cm, 190.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
黑色纯色款，风格更通用，适配多数不锈钢厨房场景, 5件装，4长1短的组合更适合多种把手尺寸；外观为简洁纯色，没有花纹，偏极简耐看Key Buying Motive
亚麻材质，强调可机洗、双面可用和魔术贴可调节，主打耐用与易清洁Target Customers
更偏向已经习惯购买OUGAR8旧款、追求统一厨房风格且希望给冰箱/洗碗机把手做防污保护的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$799.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.94% / 20.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.15% / 12.54%Peak / Non PeakSales & BSR Performance
MRKG Refrigerator Door Handle Covers, 6 PCS, Sleek and Form-Fitting, Keep Your Kitchen Appliance Clean from Smudges, Drips, Food Stains, Oil (Grey)
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2020-07-13)Brand is an old entry in this marketSize and Weight36.3 x 14.7 x 1.8 cm, 113.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
灰色，偏中性百搭, 6件套组合，覆盖冰箱和微波炉等多种把手尺寸Key Buying Motive
主打把手防污、防指纹、防水渍，同时兼顾防滑触感与可拆洗魔术贴固定Target Customers
面向希望减少不锈钢家电把手清洁频率、同时追求厨房细节收纳整洁的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.49% / 15.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.67% / 7.22%Peak / Non PeakSales & BSR Performance
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