- Benchmark ASINB0G1MTCJGP
- MarketplaceUS
- Category ID2232411011
- Analyzed Products
- Keywordfreezer door handle, refrigerator door handle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥25.39estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这不是一个适合进入的市场。 新品牌新品成功率是0%，15个新品全部不盈利，最近年份的新品也没有任何转正迹象，市场已经进入明显的价格战和存量厮杀阶段。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：样本里新品牌新品成功率为0%，新品牌新品未盈利率100%，而且老品牌新品同样是0%成功；再加上大量新进入品牌与低质量竞争，市场已经明显偏向价格战和存量厮杀。 用户预算50万人民币可以覆盖部分单个ASIN前期投入，但从数据看，这个预算只够“入场”，不够保证长期品牌战，贸然进入风险很高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?46.66%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 原厂/通用配件二手渠道（eBay、Facebook Marketplace、本地家电拆件商）上的拆机原装把手：通常比新品更便宜，且外观与尺寸更接近原机，适合预算优先且愿意接受轻微磨损的用户。
- 第三方“同型号但不同外观”把手套装：例如更长寿命的金属款、带增强支架的替代件，价格有时低于原厂件且安装逻辑相同，用户更容易直接替换。
- 把手修复/翻新方案：如果只是松动、螺丝孔磨损或表面轻微开裂，可用加固螺丝、螺纹胶、补强片或金属修补件进行临时修复，成本远低于整件更换。
- 通用型橱柜/抽屉拉手改装：对于只追求“可开门”而不强调原厂外观的用户，可用更便宜、到处能买到的通用拉手临时替代，安装门槛较低。
- 通过维修平台/上门维修服务改为“按需修门把手”：对不确定型号或不想自己确认兼容性的用户，直接找本地维修工携带常见配件处理，能减少买错件的风险，整体决策更省心。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于高风险且已接近价格战区：新品牌几乎没有成功样本，老品牌也没有在“新品”上跑出有效盈利，市场更像是被旧玩家和低质量新进入者挤满了。你现在的预算 50万人民币 只能覆盖单个 ASIN 前期投入的一部分，但在这个类目里，光靠这点钱很难同时扛住定价、流量和长期品牌投入。
从数据看，新品牌新品盈利率为 0%，老品牌新品盈利率也为 0%；同时，新品牌新品未盈利率为 100%，老品牌新品未盈利率也为 100%。这说明新品进入几乎没有正反馈，且市场里已经有多个新进入品牌在短时间内扑空，包括 ZHDZKJ、MOHTOL、Top Pathfindr、PRETYZOOM、MsTental、FIXIT PARTS、AIYOYOLIFE；其中 AIYOYOLIFE 的 B0GFSPSF8G，售价 $61.62，只有 8 条评论、评分 2.6，已被判定为非盈利且无活动销量，典型地说明新品牌不是靠正常自然起量，而是在高成本试错。与之相对，旧品牌里真正能跑出来的只有 AMI PARTS 这种资源型玩家：B07TKBCPDX 售价 $24.29，约 1,644 条评论，月销 200、月营收约 $485,800，利润率 25.41%；B07TQLLPG7 售价 $28.48，约 1,192 条评论，月销 100、月营收约 $284,800，利润率 13.63%。这类成绩是老品牌壁垒，不是小商家可复制的常态。
Most investment in new productsLeast investment in new productsNew products with Highest revenueAIYOYOLIFE
Recent Monthly Revenue (USD):-(-)B0GFSPSF8G (2.6/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAMI PARTS
Recent Monthly Revenue (USD):$4,858.00(200pcs/month)B07TKBCPDX (4.5/5 (1644 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,848.00(100pcs/month)B07TQLLPG7 (4.6/5 (1192 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 外观为银色长弧形金属把手，像原厂替换件，点击率高
- |
- 适配三星底部冷冻门，目标人群明确
- |
- 外形与其他产品差异明显，辨识度高
B0C6MSQSJP (3.4/5 (54 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 形态最不同，是小型安装盖而非长把手
- |
- 功能单一但用途明确，适合维修替换点击
- |
- 体积小、造型独特，与其他把手类产品差异最大
B0DMWPC99C (5/5 (1 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显偏向饱和和价格战。 新品牌新上架的成功率为0%，新产品里几乎没有可验证的真实盈利样本；当前能看到的“高利润”更多来自老品牌和高投入玩家，而不是小商家可复制的模式。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07TKBCPDXAMI PARTS2019-06-26Yes$24.29200pcs$4858.025.41%$1234.42B0C6MSQSJPShangPinFeiLi2023-05-30Yes$59.9950pcs$2999.533.04%$991.04
B093KG75LHpuxyblue2021-04-27Yes$28.92200pcs$5784.014.3%$827.12
B0DDCJSBZTTomato Man2024-08-16Yes$43.1750pcs$2158.525.12%$542.22B07TQLLPG7AMI PARTS2019-06-26Yes$28.48100pcs$2848.013.63%$388.19Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GFSPSF8GAIYOYOLIFE2026-01-09No$61.62-pcs$-28.88%$-
B0G4VB94V7Lmkai2025-12-03No$72.88-pcs$-31.23%$-
B0FMSMLP3NFIXIT PARTS2025-08-18No$77.13-pcs$-33.3%$-
B0G4TRFBH4Lmkai2025-12-03No$63.88-pcs$-30.2%$-
B0G4VJF7YNLmkai2025-12-03No$79.28-pcs$-33.46%$-
B0G58KN81CMsTental2025-12-05No$10.36-pcs$-5.87%$-
B0FYFLNVGTShangPinFeiLi2025-10-30No$69.13-pcs$-30.06%$-
B0G4LZGD27PRETYZOOM2025-12-01No$10.74-pcs$-6.43%$-
B0FWJHGRFVMOHTOL2025-10-16No$11.68-pcs$--4.43%$-
B0GXDJP411Delixike2026-04-16No$61.76-pcs$-26.84%$-
B0G2QGFXBKZHDZKJ2025-11-18No$49.59-pcs$-22.18%$-
B0G2BBKCY4ZHDZKJ2025-11-14No$63.55-pcs$-28.11%$-B0G1MTCJGPTop Pathfindr2025-12-23No$42.31-pcs$-17.43%$-
B0FVXTJ4FDDelixike2025-10-10No$--pcs$--%$-B0GHRDGWDLLmkai2026-01-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，且对新品牌和小商家都不友好。 新品成功率是0%，样本里15个新品全都不赚钱；更关键的是，老品牌新品也同样是0%成功，说明这不是“新品牌能靠灵活打法切入”的市场，而是一个高竞争、低容错的替换件市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LmkaiDelixikeZHDZKJOther#Success Rate by Entry Time
Listing这个市场不该进入，已经明显走向过热和价格战。 2025年新品牌新品成功率是0%，而当前可识别的整体盈利产品只有16.13%，说明新进入者几乎没有站稳的空间；同时最近一批新品全部落在“不盈利”区间，市场不是在变容易，而是在变更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 12 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 6 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAMI PARTSB07TKBCPDX (4.5/5 (1644 Reviews))AMI PARTS 5304486359 Refrigerator Door Handle
This listing is deemed profitablePrice (USD)$24.29Released TypeOld Release (2019-06-26)Brand is an old entry in this marketSize and Weight45.0 x 14.5 x 3.6 cm, 436.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
细长弧形拉手，偏通用替换件外观Key Buying Motive
适配多组伊莱克斯/Frigidaire型号与零件号，安装门槛低，属于高频刚需维修件Target Customers
需要快速更换冰箱门把手的维修/家电配件采购用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,858.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.52% / 25.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.75% / 16.65%Peak / Non PeakSales & BSR Performance
AMI PARTSB07TQLLPG7 (4.6/5 (1192 Reviews))AMI PARTS WR12X22148 Refrigerator Door Handle Set
This listing is deemed profitablePrice (USD)$28.48Released TypeOld Release (2019-06-26)Brand is an old entry in this marketSize and Weight49.0 x 13.5 x 3.3 cm, 363.00gProfitable Factors
Based on old ASINDesign & Appearance
白色/偏米白，更容易与原机身和门体颜色统一，视觉上更接近原厂替换件, 成套双把手替换方案，覆盖冷藏门和冷冻门，适配多型号GE/Hotpoint常见公版结构Key Buying Motive
双门成套替换、3颗螺丝即可DIY安装、兼容多种原厂零件号与机型Target Customers
面向GE/Hotpoint老款冰箱把手断裂、发黄、松动后的原装替换需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,848.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.98% / 13.63%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.75% / 7.40%Peak / Non PeakSales & BSR Performance
Loading samples... 40%