- Benchmark ASINB0DXFFY4YV
- MarketplaceUS
- Category ID11139610011
- Analyzed Products
- Keywordcell phone stand, phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥8.64estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经接近价格战区，新品牌和小卖家都不占优。 现在能看到的新品牌只有9个，但新发布产品20个里只有3个能盈利，成功率15.00%，而且近一年新品牌的盈利率只有15.38%；更关键的是，利润大多卡在6.60%~16.12%，这已经是明显的低利润竞争，不是高毛利机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算50万人民币只能覆盖少数单品的前期铺货、运费和投放，连长期研发、品牌和认证成本都没算进去；但市场已经明显偏向价格战，新品盈利率只有15%，整体可盈利产品也只有21.52%，而且高利润样本基本都依赖老品牌或差异化设计，新品牌硬闯风险很高。
证据很直接：RISEOFLE 这类老品牌能靠 B0DXFFY4YV 做到 1,440 美元单价、16.84%利润率、月销10,000、月营收1,440万，说明大品牌有资源把货打出来；但新品牌 GBFETM 的 B0FN4G7Y74 虽然也卖到 9.99美元、月销500、月营收49.95万，利润率只有1.93%，品牌下2个已识别产品全部不盈利，且新产品盈利率是0。HomeBeyond 的 B0H41GVJL8 更差，19.67美元、5星但仅1条评论，仍然不盈利，说明不是“做出新功能”就能赚钱，市场对新进入者非常苛刻。唯一值得参考的小商家成功案例是 HECHN 的 B0GFDBBSG6：11.41美元、34条评论、月销100、月营收11.41万，靠的是磁吸/2合1结构和外观差异化，属于真正可复制的中小卖家路径；而像 LINKCOOL 的 B098349QLN 这种老品牌 4,624 条评论、月销50、仍能盈利，属于大品牌参照，不应当给小卖家当模板。
短结论：不要进。 这个类目对小卖家来说已经接近价格战区，低价单品利润几乎被压没；如果你一定要看标杆，做大预算只能跟 RISEOFLE、LINKCOOL 这类老品牌学，做小预算只能盯 HECHN 这种真实低评论盈利款，但整体仍不构成值得进入的机会。
Early sourcing + logistics + marketing budget (USD)$3,940.37 - $3,940.37Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?35.00%New listing success rate (old brands):14.29%New listing success rate (new brands):15.38%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 磁吸式手机支架/磁吸手机三脚架：对需要快速装卸、单手操作的用户更有吸引力，使用门槛低，通常比传统夹式手机支架更省事。
- 桌面懒人手机夹臂：不需要手持或频繁调整，适合追剧、视频通话和直播，安装后基本可长期固定，替代性强且更便宜。
- 夹桌式万向手机支架：依靠桌边、床头或书桌边缘固定，覆盖办公、居家、寝室场景，往往比独立手机底座更稳，也更容易找到使用位置。
- 手机自带折叠支撑环/指环支架：直接贴在手机壳背面，成本低、便携性强，适合轻度支撑需求，是最容易被用户采用的低价替代方案之一。
- 可调节手机卡片式支撑架：薄片式、可折叠、可放钱包或手机壳内，适合随身携带和临时立放，替代桌面支架时更轻便。
- 通用平板/手机两用支架：如果用户同时有平板或大屏设备需求，这类产品可以一物多用，降低购买多个支架的必要性。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是价格战区，而且新品牌成功率很低。 目前可见的市场利润产品占比只有21.52%，新发布产品的盈利比例只有15.00%，但真正能跑出利润的，基本都靠老牌资源和更强的投放，不是普通新品牌容易复制的路径。
Least investment in new productsNew products with Highest revenueMost investment in new productsGBFETM
Recent Monthly Revenue (USD):-(-)B0GL8D8CRRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$4,995.00(500pcs/month)B0FN4G7Y74 (4.4/5 (325 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsRISEOFLE
Recent Monthly Revenue (USD):$144,000.00(10000pcs/month)B0DXFFY4YV (4.4/5 (6616 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsHomeBeyond
Recent Monthly Revenue (USD):-(-)B0H41GVJL8 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- AI人脸追踪，区别于普通固定支架
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- 360°自动转向，适合直播/短视频跟拍
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- 外观功能差异大，容易吸引内容创作者
B0H41GVJL8 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 磁吸秒装，使用体验更直观
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- 磁吸+三脚架二合一，形态更特别
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- 轻量便携，适合桌面和外出快速切换
B0GFDBBSG6 (4.5/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。新品牌并没有打开窗口，反而已经进入“老品牌主导、价格战压利润”的阶段；能赚钱的新品主要是大品牌靠功能差异和预算撑起来的，小卖家如果不靠激进投放，很难复制。
利润结构很说明问题：全市场已知利润里，低于10%的占16.46%，10%~20%占25.32%，20%~30%只占8.86%，而新产品里只有6个能看清利润率的样本，且仅3个落在10%~20%，没有任何新品超过20%。这意味着新品端的真实可复制利润并不厚，市场不是“高毛利机会”，而是靠品牌、差异化和投放硬撑的中低利润竞争场。总销售样本收入约29.46万美金，但能识别利润率的市场里，最能打的产品是 RISEOFLE 的 B0DXFFY4YV，月销1万、月营收14.4万美金、利润率16.84%；另一个能打的新入场案例是 HECHN 的 B0GFDBBSG6，价格11.41美元、月销100、利润率12.72%，虽然在卖，但规模很小。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DXFFY4YVRISEOFLE2024-06-10Yes$14.410000pcs$144000.016.84%$24249.6
B088GNC6TTUBeesize2019-04-08Yes$16.052000pcs$32100.025.82%$8288.22
B07837W5NXUBeesize2017-12-10Yes$14.881000pcs$14880.021.05%$3132.24
B06Y2VP3C7UBeesize2017-04-05Yes$17.87500pcs$8935.026.6%$2376.71
B0CTMKDY9DUBeesize2024-01-31Yes$16.6500pcs$8300.024.43%$2027.69
B0FHJRQZMQSODI2025-07-15Yes$19.99200pcs$3998.029.58%$1182.61
B0CR1QCBJKNOOX2023-12-27Yes$12.96100pcs$1296.016.96%$219.81
B081MY6NZMUBeesize2019-11-17Yes$16.0850pcs$804.025.82%$207.6
B086Y8TL6MAureday2020-04-09Yes$19.9950pcs$999.517.48%$174.72
B0D86BJCLWUBeesize2024-09-18Yes$16.350pcs$815.020.98%$170.99
B0F9FK9DW3Takerers2025-05-21Yes$17.6350pcs$881.518.74%$165.2B0GFDBBSG6HECHN2026-01-07Yes$11.41100pcs$1141.012.72%$145.14
B0F8MYKDFWHiyoo2025-05-14Yes$15.050pcs$750.017.88%$134.1
B098349QLNLINKCOOL2021-06-28Yes$13.9950pcs$699.515.92%$111.37
B0CH2R2FXTqirita2023-09-01Yes$12.8650pcs$643.016.48%$105.97
B0FQJ3XYP2NEEWER2025-09-10Yes$13.1150pcs$655.515.48%$101.48
B0GJ6MK2WZChesjin2026-01-22Yes$10.2750pcs$513.512.45%$63.94Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GFDBBSG6HECHN2026-01-07Yes$11.41100pcs$1141.012.72%$145.14B0FQJ3XYP2NEEWER2025-09-10Yes$13.1150pcs$655.515.48%$101.48B0GJ6MK2WZChesjin2026-01-22Yes$10.2750pcs$513.512.45%$63.94#New Product Success Rates
Listing这不是适合进入的市场：新品成功率只有15%，但非盈利新品占85%，而且 2025-2026 的新品发布明显在升温，竞争正在变狠；更关键的是，几乎所有新品都在同质化和低利润里打转，已经是明显的价格战市场。 用户预算 50万人民币看起来足够覆盖单个ASIN前期投入，但这不代表值得进场，因为这个市场要想跑通，往往还要额外投入品牌、研发或更强投放，且成功案例非常少。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NEEWERChesjinHECHNNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NOOXGBFETMNOVYQRENZSSHYZKOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战和过度拥挤区。 近期开新品里只有15.00%能跑到盈利，新品牌新品成功率更只有15.38%，而且最近一年几乎所有新品牌新增都在亏损，说明门槛在上升、竞争在变硬，不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 1 0 0 0 5 2026 0 0 1 2 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 1 0 0 0 0 2 2025/11 0 0 1 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 2 0 0 0 3 2026/2 0 0 1 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPhone Tripod, Linkcool Octopus Tripod with Wireless Remote Phone Holder Mount Use as iPhone Tripod, Cell Phone Tripod, Camera Tripod, Travel Tripod,Tabletop Tripod for iPhone Gopro
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2021-06-28)Brand is an old entry in this marketSize and Weight28.3 x 8.3 x 5.2 cm, 290.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
八爪章鱼式柔性多节支腿，可缠绕树枝、栏杆等固定Key Buying Motive
自带蓝牙遥控，支持远距离自拍和免手持拍摄Target Customers
偏向旅行、户外拍摄、自拍和短视频创作者，对便携和可固定在复杂场景中的手机支架需求更强Early Investment
Investment
Monthly Revenue (Recent) (USD)$699.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.42% / 15.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.30% / 5.80%Peak / Non PeakSales & BSR Performance
NEEWER Entry Level Version Mini Tripod for Camera, 360° Small Desk Portable DSLR Webcam Cell Phone Mount Holder Stand Selfie Stick Grip Compatible with iPhone Samsung Android Video Recording, GM-2G
This listing is deemed profitablePrice (USD)$13.11Released TypeNew Release (2025-09-10)Brand is an old entry in this marketSize and Weight21.3 x 7.2 x 6.7 cm, 173.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
迷你桌面三脚架+自拍杆+手持握柄三合一结构，且带单U型球头调节，形态比普通手机支架更灵活Key Buying Motive
支持三脚架、自拍杆、手持稳定握柄三种模式切换，并配有冷靴位，适合入门级拍摄扩展Target Customers
面向刚入门的手机拍摄、Vlog、直播和旅行记录用户，尤其是需要极简、低价、便携方案的新手创作者Early Investment
Investment
Monthly Revenue (Recent) (USD)$655.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.16% / 15.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.71% / 9.04%Peak / Non PeakSales & BSR Performance
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