- Benchmark ASINB0GDG4QJS4
- MarketplaceUS
- Category ID11139610011
- Analyzed Products
- Keywordcell phone stand, phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.05estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在明显的价格战和低胜率状态。 新品牌只有5个、但新品牌新品盈利率只有7.69%，远低于10%的高风险线；同时样本里大部分新上架都没赚到钱，说明不是“有点难”，而是已经被强势品牌和低价同质化产品压住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场对新卖家不友好，且你当前预算只能勉强覆盖少数入场样本，难以支撑长期竞争。 市场整体利润率偏低、价格战明显，新品牌新款成功率也很低，属于高风险赛道，不适合硬冲。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?23.07%New listing success rate (old brands):0.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 桌面磁吸手机支架（适合固定观影/刷短视频，操作比三脚架更简单，通常更便宜）
- 夹式床头/桌边手机支架（不需要找平稳落点，安装快，日常看视频更省事）
- 粘贴式手机支架/手机环扣支架（成本低、轻便，适合临时站立观看）
- 懒人手机支架臂夹（可夹床沿、桌沿、柜沿，免手持，适合居家场景）
- 车载出风口/仪表台手机支架（如果主要用途是导航，可替代桌面/三脚架方案，且更容易上手）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经接近价格战区，而且新品牌成功率偏低。 现有样本里，新品牌进入后要么亏损、要么销量不够，只有少数老品牌靠更强资源和更清晰差异化拿到利润；对你这类单一ASIN入场来说，风险大于机会。
从数据看，市场盈利产品占比只有23.19%，而新上架产品的盈利率只有7.69%，已经低于高风险线；与此同时，2025年和2026年持续出现新品牌/新产品进入，但大多数是非盈利。典型失败例子是 NOOX / B0GL2PK392，售价 $10.39，利润率只有 7.87%，月销约 100，月营收 $103,900，连基础利润门槛都没过；ZSSHYZK 三个新ASIN全亏，像 B0GK9TC1SL 售价 $11.80、利润率 11.0% 但销量未跑起来，B0GK9Z77RW 虽有 17.93% 利润率，仍然没有形成有效销售，这类更像“看起来漂亮、实际跑不动”的案例。按你的规则，这里已经不是健康增长市场，而是竞争挤压很强、需要靠更重投放和更强资源才能活下来的市场。
如果硬要找可模仿对象，大品牌只能看 NEEWER / B0GDG4QJS4：售价 $14.99，利润率 17.3%，前3个月平均卖 66 件，最近月销 50，早期投入约 $2,633.81（其中广告 $713.24），说明它靠的是“更高可承受投入 + 白帽推广 + 清晰功能定位”才跑通；老品牌里更强的对照是 RISEOFLE / B0DXFFY4YV，售价 $14.40，利润率 16.84%，月销 10,000、月营收 $14,400,000，但它属于老品牌资源型打法，不适合小卖家照抄。唯一能给小卖家参考的“真小体量成功”并不成立：像 ZSSHYZK 这组新品牌数据没有任何盈利样本，说明小卖家并没有稳定赢面；而且当前市场里有明显“假繁荣”信号，部分产品 12 个月内就冲到高评论量，竞争手法偏激进，普通卖家很难复制。
短结论：不要进入。 大品牌若坚持做，至少要按 $2,600+ 的单ASIN早期投入去打，并跟 NEEWER、RISEOFLE、SODI（B0FHJRQZMQ） 这类差异化/资源型品牌学；小卖家没有可靠成功样本，不建议上车。
New products with Highest revenueNOOX
Recent Monthly Revenue (USD):$1,039.00(100pcs/month)B0GL2PK392 (4.3/5 (1066 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsRISEOFLE
Recent Monthly Revenue (USD):$144,000.00(10000pcs/month)B0DXFFY4YV (4.4/5 (6616 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsZSSHYZK
Recent Monthly Revenue (USD):-(-)B0GK9TC1SL (4.8/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GK9Z77RW (4.8/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GYPZ49GSBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 橙黑配色更醒目，图片更容易吸睛
- |
- 磁吸折叠三脚架，形态区别于常见夹式支架
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- 适合健身、旅行、Vlog等高点击场景
B0FHJRQZMQ (4.4/5 (174 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 71英寸超长可伸缩，和桌面小支架差异很大
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- 自拍杆+三脚架二合一，功能更直观
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- 适合旅行、合影、直播，购买意图强
B0DXFFY4YV (4.4/5 (6616 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战状态，而且新品牌胜率很差。 现有样本里可确认利润的产品中，盈利只占23.19%，而新品里真正盈利的只有7.69%；更关键的是，利润低于10%的产品占17.39%，再加上0~20%这段只占43.48%，说明大部分玩家都在低利润区间内硬拼，只有少数品牌靠品牌力或差异化活下来。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DXFFY4YVRISEOFLE2024-06-10Yes$14.410000pcs$144000.016.84%$24249.6
B088GNC6TTUBeesize2019-04-08Yes$16.052000pcs$32100.025.82%$8288.22
B07837W5NXUBeesize2017-12-10Yes$14.881000pcs$14880.021.05%$3132.24
B06Y2VP3C7UBeesize2017-04-05Yes$17.87500pcs$8935.026.6%$2376.71
B0CTMKDY9DUBeesize2024-01-31Yes$16.6500pcs$8300.024.43%$2027.69B0FHJRQZMQSODI2025-07-15Yes$19.99200pcs$3998.029.58%$1182.61
B0DFCKML9NARMOLABX2024-08-27Yes$14.99100pcs$1499.025.29%$379.1
B0DF76ZN5PCAMOLO GEEK2024-08-26Yes$21.4650pcs$1073.031.13%$334.03
B081MY6NZMUBeesize2019-11-17Yes$16.0850pcs$804.025.82%$207.6
B0D86BJCLWUBeesize2024-09-18Yes$16.350pcs$815.020.98%$170.99
B0F8MYKDFWHiyoo2025-05-14Yes$15.050pcs$750.017.88%$134.1B0GDG4QJS4NEEWER2025-12-31Yes$15.0850pcs$754.017.29%$130.37
B0CDFTSQTSULANZI2023-08-02Yes$11.9550pcs$597.518.74%$111.98
B098349QLNLINKCOOL2021-06-28Yes$13.9950pcs$699.515.92%$111.37
B0CH2R2FXTqirita2023-09-01Yes$12.8650pcs$643.016.48%$105.97
B072R1TFDCZTON2017-06-14Yes$9.9950pcs$499.511.2%$55.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GDG4QJS4NEEWER2025-12-31Yes$15.0850pcs$754.017.29%$130.37#New Product Success Rates
Listing这个市场不适合进入。 新品成功率只有7.69%，低于10%的高风险线；新品中92.31%不赚钱，而且盈利产品几乎只剩NEEWER这一个样本，说明不是“新手也能做”的市场，而是被少数强势品牌和高频试错占住了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NEEWERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZSSHYZKNOVYQRENNEEWEROther#Success Rate by Entry Time
Listing结论很直接：这个市场不适合现在进入，已经进入价格战和超饱和的危险区。 近一年只出现5个新品牌，但其中4个品牌的新品全军覆没，整个新品牌新品成功率只有10%（10个新品牌新品里仅1个盈利），最近新增产品的利润大多集中在10%~20%，而且新产品利润区间只落在2.85%~23.55%，说明不是“轻松赚钱”，而是靠差异化、品牌力和更高投入硬拼出来的。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 0 0 5 2026 0 0 1 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 1 0 0 0 2 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 1 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesULANZI Phone Tripod Mount, ST-06S Universal Smartphone Mount Adapter
This listing is deemed profitablePrice (USD)$11.95Released TypeOld Release (2023-08-02)Brand is an old entry in this marketSize and Weight11.6 x 4.9 x 4.2 cm, 51.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
紧凑型手机夹结构，带双冷靴与可调俯仰角的支架一体化设计Key Buying Motive
双冷靴+1/4螺口，可同时扩展麦克风和补光灯；免球头也能调角度，拍摄搭建更省步骤Target Customers
面向需要手机拍摄扩展能力的内容创作者、直播用户和轻量摄影用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$597.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.39% / 18.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.31% / 16.66%Peak / Non PeakSales & BSR Performance
42" Selfie Stick Tripod with Fill Light Extendable Phone Stand All-in-1 Selfie Stick Travel Tripod with Detachable Remote & Phone Holder Cell Phone Tripod Compatible with iPhone/Android
This listing is deemed profitablePrice (USD)$12.86Released TypeOld Release (2023-09-01)Brand is an old entry in this marketSize and Weight20.1 x 5.8 x 4.4 cm, 167.00gProfitable Factors
Distinct functions and featuresLow pricing strategyBased on old ASINDesign & Appearance
42英寸可伸缩自拍杆三脚架，一体化折叠结构，兼顾手持、桌面和三脚架三种形态Key Buying Motive
内置可拆卸补光灯，支持2档亮度和3种色温，且无线遥控无需APPTarget Customers
适合旅行、自拍视频、团体合照、直播和视频通话的轻便便携用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$643.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.78% / 16.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.44% / 10.14%Peak / Non PeakSales & BSR Performance
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