
这个市场不建议进入,已经是明显的价格战红海。 可识别的新品牌只有6个,但新品牌新品盈利率只有11.11%,全市场新上架产品盈利率也只有18.75%,而且新品牌里8个新品不赚钱,说明新进入者大概率会被低利润和同质化拖住。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场。 你有50万人民币,表面上足够覆盖单个新品的前期启动,但这个类目已经明显陷入价格战:已见到可识别样本里只有22.00%产品盈利,新品盈利率只有18.75%,而且新品牌新品未盈利比例高达88.89%,说明新进入者大多在亏钱。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已经是高竞争、偏价格战的红海,新品牌成功空间很小。 现有样本里,新品牌 GBFETM 和 ZSSHYZK 都没有跑出盈利,说明“便宜+常规功能”已经不够;真正赚钱的,主要是老品牌凭资源和品牌力继续吃量。
这个市场不值得进入,结论很明确:新品牌成功率太低,且主流打法已经接近价格战。 目前可识别的盈利产品只占22%,而新上架产品里真正盈利的只有18.75%;更关键的是,新产品中只有少数能做到10%~20%利润,0%~10%利润的也占了18.75%,说明大多数新入场只能在低利润里硬拼。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DXFFY4YV | RISEOFLE | 2024-06-10 | Yes | $14.4 | 10000pcs | $144000.0 | 16.84% | $24249.6 |
![]() | B088GNC6TT | UBeesize | 2019-04-08 | Yes | $16.05 | 2000pcs | $32100.0 | 25.82% | $8288.22 |
![]() | B0FHJRQZMQ | SODI | 2025-07-15 | Yes | $19.99 | 200pcs | $3998.0 | 29.58% | $1182.61 |
![]() | B0CR1QCBJK | NOOX | 2023-12-27 | Yes | $12.96 | 100pcs | $1296.0 | 16.96% | $219.81 |
![]() | B086Y8TL6M | Aureday | 2020-04-09 | Yes | $19.99 | 50pcs | $999.5 | 17.48% | $174.72 |
![]() | B0F9FK9DW3 | Takerers | 2025-05-21 | Yes | $17.63 | 50pcs | $881.5 | 18.74% | $165.2 |
![]() | B0GFDBBSG6 | HECHN | 2026-01-07 | Yes | $11.41 | 100pcs | $1141.0 | 12.72% | $145.14 |
![]() | B0GDG4QJS4 | NEEWER | 2025-12-31 | Yes | $15.08 | 50pcs | $754.0 | 17.29% | $130.37 |
![]() | B0CH2R2FXT | qirita | 2023-09-01 | Yes | $12.86 | 50pcs | $643.0 | 16.48% | $105.97 |
![]() | B0FQJ3XYP2 | NEEWER | 2025-09-10 | Yes | $13.11 | 50pcs | $655.5 | 15.48% | $101.48 |
![]() | B072R1TFDC | ZTON | 2017-06-14 | Yes | $9.99 | 50pcs | $499.5 | 11.2% | $55.95 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GFDBBSG6 | HECHN | 2026-01-07 | Yes | $11.41 | 100pcs | $1141.0 | 12.72% | $145.14 |
![]() | B0GDG4QJS4 | NEEWER | 2025-12-31 | Yes | $15.08 | 50pcs | $754.0 | 17.29% | $130.37 |
![]() | B0FQJ3XYP2 | NEEWER | 2025-09-10 | Yes | $13.11 | 50pcs | $655.5 | 15.48% | $101.48 |
这不是一个适合进入的市场:新品牌成功率只有11.11%,新产品整体成功率18.75%,但失败面仍占88.89%和81.25%,而且大多数产品利润密度集中在10%~20%附近,明显是低利润、强竞争的价格战区。 从样本看,真正能活下来的不是同质化机型,而是靠功能和形态做出明显差异的少数产品;如果没有足够预算和强差异化,进场大概率会被卷死。
证据很直接:全市场可识别利润产品比例只有22.00%,新产品里只有3个赚钱、13个不赚钱;利润分布中,新品落在10%~20%区间的只有3个,0%~10%区间也是3个,说明利润空间并不厚。成功案例里,NEEWER 的 B0GDG4QJS4 和 B0FQJ3XYP2 都是靠“在旧思路上做功能升级”才赚钱,HECHN 的 B0GFDBBSG6 是少数新品牌成功样本,卖点是磁吸、2合1折叠、兼容 iPad,月销100、月营收约114,100元人民币,但这类成功明显依赖更强的产品设计和品牌投入;失败样本 ZSSHYZK 的 B0GK9Z77RW、B0GK9TC1SL 都是常见八爪鱼/柔性三脚架,只改颜色或基础功能,结果都不赚钱。老品牌里,UBeesize 的 B0B88GNC6TT 月营收约321万美元、41,314条评论,说明头部老品牌已经把标准款吃透,新入场者很难正面硬碰。
结论很明确:不建议进入。 你的预算是50万元人民币,表面上足够覆盖单个ASIN早期投入,但这个市场的可行路径不是“普通款低价切入”,而是“高差异化+更高研发/品牌成本”的硬仗;如果没有像 B0GFDBBSG6 这种级别的差异化,就不要做。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显走向高竞争/准价格战状态,不适合小商家,也不适合大品牌盲目扩张。 最近新入场产品里,2025年只有2个新品牌盈利、6个亏损;到2026年又只有1个新品牌产品盈利、7个亏损,最近一段时间成功率持续走低,说明竞争在加速,赚钱越来越难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |