
这个市场不值得进入,已经是低利润、强竞争的价格战区。 目前可见的新品牌只有 Spirich,2 个新上架全都没赚钱,新品牌成功率 0%,而且最近入场的产品也没有转正,说明不是偶发失误,而是入场后很难做出正收益。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是低利润、强竞争的价格战区。 你的预算 50万 CNY 够做单个 ASIN 的前期启动,但不够支撑一个健康、可复制的胜出模型;目前看到的新品牌样本里,盈利率是 0%,而且两条新上架都亏损,说明不是“钱不够”这么简单,而是这个子类目本身回报结构很差。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向高风险和价格战。 目前可见的新进入品牌样本里,盈利率是0%,新品牌新品盈利率也是0%,而且已经出现新品牌一上来就亏损的案例,说明不是“少数失误”,而是入场就很难赚到钱。
这个市场不适合进入,结论很直接:当前是低利润、低确定性的价格战市场,新品牌没有清晰胜算。 现有可见样本里,盈利率为0%,新品牌新品盈利率同样是0%,而非盈利样本占100%;这不是健康竞争,而是已经把新入场者挤到亏损边缘的局面。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FY2T7PJV | Spirich | 2025-11-13 | No | $13.57 | 100pcs | $1357.0 | -1.14% | $-15.46 |
![]() | B0FY2R4M6J | Spirich | 2026-02-28 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FY2T7PJV | Spirich | 2025-11-13 | No | $13.57 | 100pcs | $1357.0 | -1.14% | $-15.46 |
![]() | B0FY2R4M6J | Spirich | 2026-02-28 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:新品牌成功率是0%,而且当前样本里已经出现价格战/低利润信号。 对小企业来说,这不是“可试错”的市场;对大品牌来说也只是靠重投入硬打,不是好机会。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很直接:这个市场不值得进入。 不是一个适合新品牌的机会,当前看到的是新品牌新品几乎全军覆没、且已有新入场样本连续亏损,说明竞争不是“可打磨”,而是已经在往高压价格战和高成本获客走了。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |