- Benchmark ASINB0G192CRHW
- MarketplaceUS
- Category ID16320071
- Analyzed Products
- Keywordprotein snacks, gluten free snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥4.07estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是价格战区，而且没有真实的新品牌成功样本。 目前市场里可识别的新品牌是0，新增产品只有1个，且新品盈利率为0%，整体盈利产品占比也是0.00%；这不是“少数失败”，而是市场本身已经把利润压没了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：用户预算500,000 CNY（约合7万+美元）表面上够做单个ASIN的前期启动，但市场已经是价格战区，且新产品整体盈利率为0%，直接结论是“不建议进场”。 现有样本里，SunButter 的新上架 ASIN B0G192CRHW 月销约1000件、月营收约6,790美元，但利润率是 -24.27%，说明即便是老品牌下的新款也在亏钱；而市场利润分布里，低于 -10% 的产品有明显存在，10% 以上的正利润样本几乎没有，说明不是“少数失败”，而是整体被压到无利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 普通花生酱/花生酱混合抹酱：通常更便宜、更容易在超市买到，口感和用途最接近，可直接替代涂抹、蘸食和烘焙。
- 葵花籽酱（无蜂蜜/原味版）：如果用户主要在意无坚果、无麸质和过敏友好，原味款往往比含功能性添加的高蛋白抹酱更实惠，且适合做同样的抹涂场景。
- 鹰嘴豆泥（单包/小杯装）：作为便携零食和蘸酱替代品，价格门槛低、便利店和超市可得性高，且天然无麸质版本较常见。
- 希腊酸奶高蛋白单杯：若用户的核心诉求是补蛋白而不是一定要“抹酱”，单杯酸奶更容易购买、即食性强，单位蛋白成本通常更友好。
- 奶酪条/奶酪块：属于高蛋白、低准备成本的零食替代，购买和携带都简单，很多品牌还有无麸质标识。
- 金枪鱼小袋/鸡胸肉即食包：偏向正餐型蛋白零食，蛋白密度高、饱腹感强，通常比功能性甜味抹酱更实用，适合控糖或健身人群。
- 蛋白棒（基础款、非高端功能型）：如果用户只是想要方便补蛋白，基础蛋白棒通常比蛋白抹酱更便携，也更符合“随手吃”的使用场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于高风险低回报的价格战市场。 核心证据很直接：市场整体可判定利润产品占比为0.00%，新品盈利占比也是0.00%；同时样本里老品牌新推产品的盈利率同样是0.00%，说明不是“新品牌没做对”，而是这个品类本身已经打到几乎没有利润空间。
Old brand with the most profitable new productsSunButter
Recent Monthly Revenue (USD):-(-)B0FC5ML2WSBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,790.00(1000pcs/month)B0G192CRHW (4.6/5 (128 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 黄色蜂蜜风格标签，货架上更醒目
- |
- 无坚果+蜂蜜葵花籽酱，功能定位差异大
- |
- 暖色罐身与常见巧克力抹酱区分明显
B0G192CRHW (4.6/5 (128 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 无糖纯素榛子酱，目标人群与巧克力酱不同
- |
- 白色盖子+绿色标签，视觉识别度高
- |
- 主打低碳无棕榈油，和常规甜味抹酱区隔明显
B0C6L6NTYT (4.3/5 (174 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新产品成功率为0%，新产品利润分布里100%落在-10%以下，已经是明显的亏损/价格战市场。 目前样本里只有1个新发布产品B0G192CRHW，品牌SunButter，上市后月销1000、月营收6790美元，但利润率仍是-24.27%，最近月亏损1647.93美元；这说明就算有销量，也被履约和广告成本吃掉了，根本不是可复制的健康机会。
对小商家来说，基本没有真实可借鉴的成功案例；对大品牌来说，也只是“能靠品牌和旧资源硬打”的市场，不是值得新进场的市场。 目前统计里新品牌为0，3个品牌全部都是老品牌（Grenade、Nucolato、SunButter）；新发布里唯一的SunButter产品不但不是小商家案例，还是老品牌下的亏损新项。旧品牌SunButter整体2个产品全亏，成功率0%；B0G192CRHW的早期投入约2362.92美元，说明只看单个ASIN的前期成本不高，但它依然亏损，意味着真正要跑通还需要额外品牌力、营销和长期投入，这不是500000 CNY预算就能轻松解决的“低门槛机会”。
短结论：不要进入。 这个市场已经是低利润/低成功率盘子，新产品成功率0%，没有任何小商家真实成功样本，且现有新项靠老品牌也跑不出正利润；若硬要看，唯一能参考的是老品牌SunButter的做法和ASIN B0G192CRHW，但它本身就是失败样本，不应作为入场模板。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G192CRHWSunButter2025-11-07No$6.791000pcs$6790.0-24.27%$-1647.93B0C6L6NTYTNucolato2023-05-29No$10.88100pcs$1088.00.75%$8.16
B0794NWQSKGrenade2018-01-18No$21.1550pcs$1057.523.74%$251.06
B0794SKD8GGrenade2018-01-18No$28.43-pcs$-31.44%$-
B0957JY7LXGrenade2021-05-18No$19.66-pcs$-27.57%$-B0FC5ML2WSSunButter2025-06-06No$--pcs$--%$-B07Q6CQQ3MGrenade2019-03-28No$--pcs$--%$-
B0C6MZV26XNucolato2023-05-30No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G192CRHWSunButter2025-11-07No$6.791000pcs$6790.0-24.27%$-1647.93#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经是高风险、接近价格战的成熟市场。 现有数据里，新品整体盈利率是0%，新发布产品盈利率也是0%，而且新入场品牌没有拿到任何可验证的成功样本；真正跑出来的都是老品牌，说明新来者基本只能靠更重投入硬顶。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SunButter#Success Rate by Entry Time
Listing这个市场不值得进入。 目前数据只覆盖到核心ASIN B0G192CRHW，对应的新增品牌与新增产品几乎没有形成有效扩散，但唯一可见的新增案例 SunButter 的新上架产品在 2025/11 直接落入亏损区间，说明近期进入不是“能赚到钱”，而是“刚进来就被打掉”。
证据很直接： 2022-2024 年几乎没有可识别的新品牌成功样本，2025 年只出现 1 个新增案例，且是 SunButter 的 B0G192CRHW，表现为负利润；按时间看，近月新增也没有任何正向利润带，说明不是上升期，反而是进入机会极弱。按你给的规则，成功率实际上接近 0%，而且样本里没有看到任何真实的小品牌成功案例（<300 reviews/year）能拿来当参考；这意味着对小企业来说没有可复制的正面样本，对大品牌来说也没有足够的利润空间去证明值得重投。用户预算是 500,000 CNY，但在当前数据下，这笔钱更像是去承担试错成本，而不是去买确定性回报。
结论：不要推进。 这个市场既没有清晰的盈利趋势，也没有真实的小品牌胜出样本；当前唯一可见的新品案例还是亏损，说明竞争更像是价格压制而不是健康成长。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases