- Benchmark ASINB0FGXK7X6F
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordgaming keyboard, mechanical gaming keyboard, 60% gaming keyboard
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.87estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经接近饱和并且明显在打价格战。 新品牌为 0，近 16 个新上架里只有 1 个赚钱，成功率只有 6.25%，低于 10% 高风险线；同时新产品里 92.31% 不赚钱，利润中枢也只落在 16.82%~30.16%，但新款表现正在走弱，不是增量市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场对新卖家是高风险、接近价格战的环境。 用户预算 50万人民币看起来能覆盖少数单品的起步费用，但市场里真正能跑出来的新品太少，且老品牌占据主导，新品牌几乎没有可复制的成功路径。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):6.25%Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 高性价比的外设组合：普通薄膜键盘 + 独立游戏鼠标。对只想提升游戏体验但预算有限的用户，比入门机械游戏键盘更便宜，也更容易在办公和游戏之间切换。
- 60%键盘的替代方案：紧凑型87键/75%办公键盘。价格通常接近或低于入门级机械60%，但保留方向键和功能键，学习成本更低，日常使用更顺手。
- 带宏功能的软件键盘方案：普通全尺寸键盘 + 游戏内按键映射/鼠标宏。适合不追求机械手感、只需要功能增强的用户，整体成本更低，设置也更简单。
- 二手/翻新机械键盘。对于想体验机械手感但不想承担新品溢价的用户，二手市场往往能以更低价格获得知名轴体和更稳定的做工。
- 静音办公键盘（低噪声薄膜或剪刀脚）。如果购买动机是长时间输入、宿舍/办公室低噪需求，这类产品比机械游戏键盘更省钱，也更不打扰他人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进入：已明显接近/进入饱和，而且新进入者几乎没有成功空间。 现有市场盈利率只有45.56%，但新发布产品的盈利率只有6.25%，再加上近一年新品牌几乎为零、今年连续出现多个月份新品以失败为主，说明竞争在加剧而不是打开机会。
Old brand with the most profitable new productsMageGee
Recent Monthly Revenue (USD):$27,020.00(1000pcs/month)B098LG3N6R (4.3/5 (3945 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,574.00(200pcs/month)B097BDWXHM (4.1/5 (1243 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,451.00(300pcs/month)B08F7GZDT2 (4.3/5 (1444 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 紫色复古打字机外观，和常见黑色电竞键盘差异最大
- |
- 圆形键帽+全尺寸布局，视觉识别度很强
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- 适合喜欢复古桌搭、打字机风格和清脆蓝轴手感的用户
B0D2R9MYS8 (4.3/5 (6846 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 霍尔磁轴+Rapid Trigger，功能形态和普通机械键盘差异明显
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- 60%紧凑配列，外观更偏极简电竞风
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- 适合追求FPS极速响应和桌面空间的竞技玩家
B0FGXK7X6F (4.4/5 (88 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：利润结构显示明显价格战，且新产品几乎没有真正的高利润空间。 新品里只有1/16能做到10%~20%利润，0个新品超过20%，而且2025-2026的新发布里几乎都被老品牌占位，市场正在往更激烈竞争方向走，不是上升机会。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D17C3ZVJTECKNET2024-04-09Yes$27.62000pcs$55200.017.95%$9908.4
B09BVCVTBCRedragon2021-08-04Yes$42.85500pcs$21425.038.54%$8257.2B098LG3N6RMageGee2021-07-03Yes$27.021000pcs$27020.027.58%$7452.12
B0CP5SZ2JBDIERYA2024-01-30Yes$39.99400pcs$15996.033.57%$5369.86
B09BVD39P8Redragon2021-08-04Yes$42.43300pcs$12729.034.79%$4428.42
B0DSL67F2BTMKB Technology Mechanical KeyBoard2025-03-26Yes$29.63500pcs$14815.026.01%$3853.39
B0BGXZF1MDDIERYA2023-01-13Yes$29.69500pcs$14845.025.93%$3849.31
B097T276QLSnpurdiri2021-06-07Yes$18.39800pcs$14712.020.37%$2996.84
B0CS2BJWXSNewmen2024-01-11Yes$25.92400pcs$10368.021.42%$2220.83B0FGXK7X6FRedragon2025-07-07Yes$34.78200pcs$6956.027.82%$1935.16
B092CHWH1DMageGee2021-04-13Yes$27.01200pcs$5402.027.43%$1481.77
B0CP5P1N5HDIERYA2024-01-30Yes$39.99100pcs$3999.033.65%$1345.67B0CP5PC7ZYDIERYA2024-01-30Yes$39.99100pcs$3999.033.62%$1344.47
B09WQKSHM5MageGee2021-07-27Yes$27.19200pcs$5438.023.19%$1261.08B097BDWXHMMageGee2021-06-16Yes$27.87200pcs$5574.021.14%$1178.35B08F7GZDT2MageGee2020-08-04Yes$18.17300pcs$5451.020.9%$1139.26
B08CFPXPB7Redragon2020-07-06Yes$26.72200pcs$5344.019.33%$1033.0B0D2R9MYS8Camiysn2024-04-26Yes$36.75100pcs$3675.023.91%$878.7
B0FPQZQ9YCGEODMAER2025-09-04Yes$16.95500pcs$8475.010.15%$860.22
B09DK9CSTQCamiysn2021-08-25Yes$36.11100pcs$3611.023.47%$847.51Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPQZQ9YCGEODMAER2025-09-04Yes$16.95500pcs$8475.010.15%$860.22#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有7.69%，低于10%的高风险线；新上架产品里92.31%不赚钱，而且成功几乎只来自旧品牌借老链接做新款，真正的新品牌几乎没有正向样本。对小卖家来说，这不是可复制的机会，更像是旧品牌主导、靠强投放和品牌势能才能活下来的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GEODMAERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RedragonDIERYAGuihengGEODMAEROther#Success Rate by Entry Time
Listing这不是一个适合新玩家进入的市场：整体已经明显偏饱和，且新进入者的赚钱表现很弱。 2025-2026 年新品集中涌入，但最近一批新上架里几乎都是老品牌在互相内卷，利润率也在走弱，说明这里更像价格战市场，不是增量市场。
从时间走势看，2025 年新上架还比较少，但 2026 年开始明显加速，已出现至少 5 个老品牌（Guiheng、DIERYA、GEODMAER、Redragon、Camiysn）持续推新；最新月份里新上架 3 个是亏损、2 个只是“其他”状态，没有稳定的新品牌成功样本。按当前数据，新上架盈利率只有 6.25%，远低于可接受水平；而整体可识别利润产品占比 45.56%，但新上架里大多数并没有真正跑通。更关键的是，成功案例几乎都来自老品牌：GEODMAER 的 B0FPQZQ9YC、Redragon 的 B0FGXK7X6F、TMKB 的 B0DSL67F2B、Snpurdiri 的 B0CP8S38FC，都是靠老链接/品牌力/低价或强功能差异化撑起来；反过来，失败样本集中在 DIERYA、Guiheng、Redragon 的新款上，像 B0FGXKVK78、B0FSQJZJRH、B0G1XP5BDY、B0GQM1DBQR 这类都因同质化、低利润或竞争太强而失败。你当前预算 50万 CNY 足够启动单个 ASIN，但这里不是“预算够就能赢”的市场，许多成功款还依赖品牌沉淀、老链接转化和更高营销投入，单靠首发预算不够。
对大品牌来说，这个市场勉强可能进入，但必须重投并跟随已验证款：建议只参考 GEODMAER B0FPQZQ9YC、Redragon B0FGXK7X6F、TMKB B0DSL67F2B 这类已经跑通的老品牌产品逻辑；对小商家来说，不建议进入，因为没有真正可复制的“新品牌成功”证据，且没有看到 300 评价以内的健康小品牌胜出案例，更多是老品牌之间的对打。结论很直接：先不要进场，除非你能做出明显功能创新并接受重营销投入，否则大概率会被卷进低利润甚至亏损区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 4 2026 0 0 1 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 1 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
RedragonB09JSZYKYR (4.4/5 (813 Reviews))Redragon K617 Wired 60% Compact Hot-Swap RGB Gaming Mechanical Keyboard
This listing is deemed profitablePrice (USD)$34.99Released TypeOld Release (2024-08-09)Brand is an old entry in this marketSize and Weight27.7 x 14.4 x 4.6 cm, 500.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
黑色机身搭配红色内框与RGB灯效，整体电竞感更强, 60%紧凑布局，省桌面空间，适合大幅鼠标甩动；热插拔结构区别于普通入门60%键盘Key Buying Motive
热插拔轴体，无需焊接即可更换3针/5针轴体Target Customers
面向预算有限但仍希望保留可换轴和软件宏编程能力的FPS/电竞玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,749.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight31.15% / 32.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.17% / 25.93%Peak / Non PeakSales & BSR Performance
MageGee 75% Mechanical Gaming Keyboard, Blue Switch, LED Blue Backlit, 87 Keys Compact TKL Wired Keyboards for Windows Laptop PC Gamer - Blue/White
This listing is deemed profitablePrice (USD)$28.76Released TypeOld Release (2021-06-16)Brand is an old entry in this marketSize and Weight37.5 x 18.3 x 4.9 cm, 890.00gProfitable Factors
Based on old ASINDesign & Appearance
蓝白配色在同价位机械键盘中辨识度较高，偏向清爽桌搭风格, 75%紧凑布局，保留功能区但比全尺寸更省桌面空间；附带16枚紫色键帽，外观更有差异化Key Buying Motive
蓝轴机械手感+87键全键无冲，更适合兼顾打字与游戏；蓝色LED背光支持约19种灯效Target Customers
偏好强点击感蓝轴、同时需要紧凑布局和更强桌搭审美的游戏/打字用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,438.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.23% / 22.38%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.12% / 7.27%Peak / Non PeakSales & BSR Performance
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