- Benchmark ASINB0H1VTZBZB
- MarketplaceUS
- Category ID229575
- Analyzed Products
- Keywordgaming headset, wired gaming headset
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.02estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，尤其不适合小商家；即使大品牌能进，也要按高投入、低容错来打。 现在看到的是低利润、强同质化、近期新进入者失败多于成功的格局，已经接近价格战市场，不是健康增量市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 市场只有10.34%产品可盈利，新品里只有20.00%能赚钱，而且新品牌新品的失败率高达80.00%，这不是稳健机会，更像是高压竞争场。你的50万人民币预算能覆盖少数入场成本，但远远不够支撑这种低胜率、低容错的市场，更不适合拿来赌长期品牌建设。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Alternatives- 普通有线耳机/耳塞 + 电脑或手机自带麦克风：价格更低、兼容性更广，适合只需要听声和偶尔语音聊天的玩家。
- 有线耳麦电话耳机（办公/网课款，带麦克风）：通常比游戏耳机更便宜，佩戴更轻，插上3.5mm即可用，满足“语音+基础游戏音频”需求。
- 入门级TWS/蓝牙耳机 + 平台内置语音或手柄麦克风：如果用户更看重日常通勤/听歌复用，而不是低延迟游戏，整体使用门槛更低。
- 桌面独立麦克风 + 现有耳机/音箱：对重视语音清晰度但不想买整套游戏耳机的用户，这是更灵活的拆分方案，往往总成本可控。
- 游戏手柄耳机插孔直连方案（搭配手柄/主机自带耳麦功能）：对主机玩家来说，直接用手柄的3.5mm口接现有耳机即可，省去购买专用游戏耳机。
- 开放式耳机/轻量头戴耳机（无“游戏”定位）：如果用户主要是长时间佩戴、听感自然和舒适度优先，这类产品往往更便宜或更容易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌成功率只有20%，但新发布产品里80%都不达标，已经明显是价格竞争型市场。 你现在看到的样本里，真正能跑通的只有少数，且新入场品牌已经出现失败明显多于成功的结构，继续下场风险很高。
New products with Highest revenueGlomtheia
Recent Monthly Revenue (USD):$1,251.50(50pcs/month)B0H1VTZBZB (4.7/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLEFXMOPHY
Recent Monthly Revenue (USD):$1,169.00(100pcs/month)B094GL3DZF (3.7/5 (725 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsRedragon
Recent Monthly Revenue (USD):-(-)B0FT6VMPN2 (3.6/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GH4HYGZ3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 可拆卸猫耳和RGB灯，外观最醒目
- |
- 蓝白配色偏少女/礼物风，点击率高
- |
- 与其它替换麦克风类产品功能差异最大
B0C69GS9HD (3.3/5 (11 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 单独替换麦克风，品类形态与耳机完全不同
- |
- 细长黑色麦杆，外观更像配件
- |
- 面向黑鲨V2老用户，购买目的明确
B094GL3DZF (3.7/5 (725 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 现有数据已经显示出典型的低利润、强竞争、且新品牌胜率很低的局面；对小商家来说尤其不友好，对大品牌也只是“能进但要重投”的市场，不是好机会。
证据上，利润面已经接近价格战。 全市场29个样本里，10个处在“结果不清晰”的其他区，已知利润率中只有3个能稳定站上20%：B094GL3DZF（LEFXMOPHY，23.85%，月销100，月利约$278.81）、B0H1VTZBZB（Glomtheia，19.45%，月销50，月利约$243.42）、B0D3QPMQFL（NewTH，17.07%，月利约$85.27）。新产品更糟，已知新产品里只有1个赚钱，4个不赚钱，且新产品利润分布里没有任何一个达到20%以上，说明新进入者不是靠高利润获胜，而是被压在10%~20%甚至更低的薄利区间里。时间趋势也不乐观：2025年几乎没有有效新增长，2026年1月一下子冒出3个新产品但全都不盈利，说明最近的新进入更像是失败堆积，而不是健康扩张。
对小商家来说，现实几乎是“不能靠正常打法赢”。 新品牌里真正能打出盈利的只有 Glomtheia，品牌性能是100%盈利，但它只有1个产品、月销50、月营收约$1,251.5，规模很小，无法证明这是可复制的普通小商家路径；反过来，Guiheng 和 Redragon 这些新进品牌的新产品里有 4 个非盈利样本，亏损/低于门槛的产品占新品牌新发产品的80%，而且 B0GFF39NF4（Guiheng，-14.42%）和 B0GJD918Q4（Guiheng，-9.07%）直接说明新品牌连基本利润线都守不住。更关键的是，B0H1VTZBZB 虽然赚钱，但它靠的是“低价+功能差异+外观差异”而不是单纯模仿，且这类差异通常意味着额外研发和定位成本，超出很多单ASIN预算的可承受范围。若要硬进，大品牌可参考 Glomtheia 的路径，但小商家若没有明显创新、品牌预算和长期投放能力，不建议进入；这个类目更像是低利润、低容错、且正在向更激烈竞争收缩的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B094GL3DZFLEFXMOPHY2021-05-09Yes$11.69100pcs$1169.023.85%$278.81B0H1VTZBZBGlomtheia2026-05-15Yes$25.0350pcs$1251.519.45%$243.42
B0D3QPMQFLNewTH2024-05-09Yes$9.9950pcs$499.517.07%$85.27Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H1VTZBZBGlomtheia2026-05-15Yes$25.0350pcs$1251.519.45%$243.42#New Product Success Rates
Listing结论很明确：这个市场不适合进入。 新品牌里几乎没有真实成功扩散，成功样本只有 Glomtheia 的单一案例；而失败样本里新品牌和老品牌都在持续踩坑，说明这里不是蓝海，而是高度拥挤、低容错的价格战市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GlomtheiaNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RedragonGuiheng#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，而且对新品牌并不友好。 近端新品牌成功率只有20%，但样本里4个新品牌新品里有80%不赚钱；更关键的是，最近释放的新产品里失败明显多于成功，竞争正在变难，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLEFXMOPHYB094GL3DZF (3.7/5 (725 Reviews))LEFXMOPHY Blackshark V2 Mic Replacement for Razer BlackShark V2 and V2 Pro Wireless Gaming Headset 3.5mm Detachable Game Boom Microphone with Foam
This listing is deemed profitablePrice (USD)$11.69Released TypeOld Release (2021-05-09)Brand is an old entry in this marketSize and Weight14.3 x 10.0 x 1.9 cm, 18.00gProfitable Factors
Based on old ASINKey Buying Motive
3.5mm 即插即用替换麦克风，主打修复丢失或损坏的原装麦克风Target Customers
拥有 Razer BlackShark V2 / V2 Pro / V2 SE 耳机、需要更换麦克风的老用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,169.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.82% / 23.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.93% / 21.96%Peak / Non PeakSales & BSR Performance
NewTH Replacement Microphone Detachable Game Mic Boom for Logitech G733 Wireless Gaming Headsets PS5 Computer PC Noise Cancelling,3.5mm Jack
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2024-05-09)Brand is an old entry in this marketSize and Weight14.6 x 10.2 x 0.8 cm, 11.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
替换式细长麦克风杆，外观更像配件而不是整机耳机Key Buying Motive
专用于Logitech G733的3.5mm替换麦克风，支持即插即用，无需驱动或电池Target Customers
仅面向G733耳机用户的麦克风损坏/丢失替换需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.96% / 17.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.99% / 16.10%Peak / Non PeakSales & BSR Performance
Loading samples... 67%