
这个市场不值得进入,已经是明显的价格战区,而且对新品牌和小商家都不友好。 关键原因不是“有没有机会”,而是新品牌成功率只有16.22%(新品牌口径下也只有19.23%),而且81.08%的新上架产品都不赚钱;这已经不是健康竞争,而是靠压价和加投放硬拼的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入,尤其不是给小商家;它已经进入高压竞争区,低价竞争明显,且新品牌成功率远低于可接受水平。你的50万人民币预算能覆盖单个ASIN前期启动,但只能算“能进场”,不代表能跑赢;要想达到可持续盈利,还得额外投入研发、品牌和认证成本,而这些并不在你预算里。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:整体利润偏薄、老牌也在亏损,新品牌更是明显失败,属于高风险价格战区。 只有 AXYLOEVA 这种新品牌做出少量白帽新品还能跑出 12.47%~13.1% 毛利,但它只有 2 个可见盈利款、3 个亏损款,成功率 40%;而另一个新品牌 Pctzjecy 7 个产品里 0 个盈利,成功率 0%,说明新进入者大概率被市场压制。
这个市场不适合进入:新品利润率偏低、竞争已经很挤,而且新品牌胜率很差。 从数据看,新品里只有19.23%能做到可观盈利,但亏损新品高达73.08%,而且市场里大量产品利润都落在10%以内,已经是明显的低利润价格战环境。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CQGYHMD3 | YEYA | 2023-12-17 | Yes | $18.17 | 800pcs | $14536.0 | 29.25% | $4251.78 |
![]() | B0FGX648FB | NestGuard | 2025-07-08 | Yes | $19.65 | 400pcs | $7860.0 | 31.36% | $2464.9 |
![]() | B0DH4FC4L1 | Jolliq | 2024-09-16 | Yes | $11.37 | 1000pcs | $11370.0 | 11.79% | $1340.53 |
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0CQZFQBCB | YEYA | 2021-11-10 | Yes | $25.51 | 100pcs | $2551.0 | 34.22% | $872.96 |
![]() | B0CP27S323 | OKETHERMO | 2023-11-27 | Yes | $13.98 | 300pcs | $4194.0 | 19.78% | $829.58 |
![]() | B09LC9QH8Q | YEYA | 2021-11-05 | Yes | $25.42 | 100pcs | $2542.0 | 28.93% | $735.41 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0FKH1H4TK | NestGuard | 2025-08-04 | Yes | $19.52 | 100pcs | $1952.0 | 30.84% | $602.0 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0D9845HG3 | OKE | 2024-07-11 | Yes | $18.99 | 50pcs | $949.5 | 27.59% | $261.97 |
![]() | B0DP6MKN4M | OKE | 2024-11-28 | Yes | $18.99 | 50pcs | $949.5 | 27.55% | $261.59 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B09YTSZMJ7 | HOME MASTER HARDWARE | 2022-04-25 | Yes | $16.99 | 50pcs | $849.5 | 19.93% | $169.31 |
![]() | B0FWK5C7CB | RORMGO | 2025-12-05 | Yes | $9.95 | 100pcs | $995.0 | 11.6% | $115.42 |
![]() | B0DX7K8R7F | Keathdear | 2025-02-14 | Yes | $15.99 | 50pcs | $799.5 | 13.57% | $108.5 |
![]() | B0CS3P63KH | HomeBrella | 2024-01-11 | Yes | $11.16 | 50pcs | $558.0 | 12.51% | $69.81 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B0FWK5C7CB | RORMGO | 2025-12-05 | Yes | $9.95 | 100pcs | $995.0 | 11.6% | $115.42 |
这个市场不值得进入,已经接近/属于过热价格战区,新品牌成功率只有17.07%,整体可盈利产品仅19%,而新上架产品里81.08%不赚钱;更关键的是,真正的老品牌在新产品里占比36.58%,说明头部玩家已经牢牢占住新流量。 以你50万人民币预算看,虽然能覆盖单个ASIN前期启动,但在这个市场里,钱只能买到入场券,买不到稳定胜率;如果硬上,结果大概率是被迫跟着降价和加投放。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:它已经明显进入价格战和高饱和区。 近两年新品牌持续涌入,但新品牌新上架的盈利率只有17.07%,整体新产品成功率也只有16.22%,而新产品失败率高达81.08%;再看最近一年,2026年新发布里只看到5个可确认盈利、22个明确不盈利,走势是“更多进入、更多失败”,不是机会变大,而是竞争变狠。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 6 |
| 2026 | 1 | 0 | 1 | 4 | 1 | 0 | 0 | 24 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 7 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |