
这个市场不值得进入,已经进入拥挤且偏价格战的状态。新品牌虽有少数跑通案例,但成功率只有14.89%,而新上架里83.72%不赚钱;更关键的是,近一批新品几乎都失败,说明竞争不是在变好,而是在变难。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
用户预算50万人民币,足够启动单个ASIN的前期货量、物流和投放,但这类产品的长期投入还要算研发、品牌和认证,50万并不等于安全进入。市场里可见的盈利产品里,低价主流款的利润率集中在12.47%、13.1%这一档,已经明显高于亏损款里的4.53%、5.09%、9.01%、9.04%、9.67%,说明这个品类已经进入“靠压成本和打法取胜”的阶段;同时当前样本里整体盈利率21.01%,新上架产品盈利率只有14.89%,并没有形成健康的高成功窗口。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是明显的价格战/拥挤市场:新品牌里能跑通的只有少数,整体新上架盈利率只有14.89%,而非盈利新上架高达73.08%;再看全市场,盈利产品占比也只有21.01%。对新手和大品牌来说都不是好机会,尤其低价段利润已经被压得很薄,继续硬冲只会烧预算。
大品牌案例里,Booda Brand 的两条主力款 B08C7T7L95、B086ZS4D3D 仍然有 5.09% 和 9.67% 的利润率,但都低于你给的“可接受”15%线,说明这个类目连老牌都在低利润里卷;它们靠的是 5922 条级别的评论和长期积累,不是可复制的轻量打法。AXYLOEVA 作为新品牌,B0GH15J582 和 B0GH1VPP33 分别做到 12.5% 和 13.1% 利润率,月销 1000 和 400,月收入 9990 和 3996 美元,早期投入分别约 8748 美元和相近水平;但它还有 B0H6X8H964、B0H6JJ1FGK 这类 9% 左右利润、19 条评论、却卖不动的失败款,证明这不是简单复制就能稳定赚钱的赛道。
这个市场不适合进入。 新品牌进入后,真实能跑出来的比例只有14.89%,但新产品里大多数还是落在10%~20%以下的低利润区间;再加上2026年新品牌集中涌入,已经是明显的过热竞争,继续做就是硬碰价格战和流量战。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CQGYHMD3 | YEYA | 2023-12-17 | Yes | $18.17 | 800pcs | $14536.0 | 29.25% | $4251.78 |
![]() | B0FGX648FB | NestGuard | 2025-07-08 | Yes | $19.65 | 400pcs | $7860.0 | 31.36% | $2464.9 |
![]() | B0DH4FC4L1 | Jolliq | 2024-09-16 | Yes | $11.37 | 1000pcs | $11370.0 | 11.79% | $1340.53 |
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0CQZFQBCB | YEYA | 2021-11-10 | Yes | $25.51 | 100pcs | $2551.0 | 34.22% | $872.96 |
![]() | B0CP27S323 | OKETHERMO | 2023-11-27 | Yes | $13.98 | 300pcs | $4194.0 | 19.78% | $829.58 |
![]() | B09LC9QH8Q | YEYA | 2021-11-05 | Yes | $25.42 | 100pcs | $2542.0 | 28.93% | $735.41 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0FKH1H4TK | NestGuard | 2025-08-04 | Yes | $19.52 | 100pcs | $1952.0 | 30.84% | $602.0 |
![]() | B0C58VR171 | Omypuehen | 2023-05-15 | Yes | $9.99 | 600pcs | $5994.0 | 10.02% | $600.6 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B084KJHPC6 | BOOTWO | 2021-03-15 | Yes | $9.96 | 400pcs | $3984.0 | 10.6% | $422.31 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0D9845HG3 | OKE | 2024-07-11 | Yes | $18.99 | 50pcs | $949.5 | 27.59% | $261.97 |
![]() | B0DP6MKN4M | OKE | 2024-11-28 | Yes | $18.99 | 50pcs | $949.5 | 27.55% | $261.59 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B09YTSZMJ7 | HOME MASTER HARDWARE | 2022-04-25 | Yes | $16.99 | 50pcs | $849.5 | 19.93% | $169.31 |
![]() | B0F5H766ZK | HMOKGRT | 2025-04-18 | Yes | $16.33 | 50pcs | $816.5 | 20.52% | $167.55 |
![]() | B0BMKCZHFC | Oudain | 2022-11-16 | Yes | $13.96 | 50pcs | $698.0 | 20.15% | $140.65 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B0FWK5C7CB | RORMGO | 2025-12-05 | Yes | $9.95 | 100pcs | $995.0 | 11.6% | $115.42 |
这个市场不值得进入:新品牌和老品牌都在高压竞争里,新品成功率只有14.89%,整体可识别盈利产品也只有21.01%,而且2026年最近一波新品几乎清一色失败,已经出现明显的价格战和饱和信号。 对大品牌来说还能靠砸钱、铺品牌和持续投放硬打;对小品牌来说,合法突围空间很窄,能复制的只有少数低价、基于旧款改良的案例,但这不是一个健康的切入市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入超饱和和价格战区。 近两年新入场明显变多,但新品牌成功率只有14.89%,整体可确认盈利率也只有21.01%,而且最近一批新品里大量是非盈利,说明竞争不是在变容易,而是在变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 12 |
| 2026 | 1 | 0 | 1 | 4 | 1 | 0 | 0 | 24 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 7 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |