
结论很明确:这个市场不值得进入。 近一年只有7个新品牌进入,却已经只有18.42%的新上架产品跑出盈利,79.41%直接不赚钱,且利润主要集中在9%~13%这一带,已经是明显的价格战环境;对小商家和大品牌都不是友好市场,当前更像是“拼价格、拼投放、拼资源”的高淘汰区。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 新品牌已经明显拥挤,近一年新品牌新上架盈利率只有18.42%,但非盈利率高达70.83%,而且新产品里绝大多数利润率都落在10%到20%以下,已经是典型的价格战市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌虽有少量成功,但整体已进入高竞争、接近价格战的状态。 38个新上架里只有7个由新品牌做出可确认的成功,成功率18.42%;而新品牌新上架不成功的比例高达70.83%,再加上多数失败品利润率落在9%~10%左右,说明这不是一个适合小品牌轻装切入的市场。
这个市场不值得进入:已呈现明显拥挤和价格战信号,新品牌成功率偏低,适合大品牌硬砸资源,不适合小商家硬闯。 新品利润分布里,盈利产品只占18.42%,而亏损/低利润带非常集中;同时新品牌新品盈利率约20.83%,但新品牌新品不盈利率高达70.83%,说明大多数新入场者都没跑通。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CQGYHMD3 | YEYA | 2023-12-17 | Yes | $18.17 | 800pcs | $14536.0 | 29.25% | $4251.78 |
![]() | B0FGX648FB | NestGuard | 2025-07-08 | Yes | $19.65 | 400pcs | $7860.0 | 31.36% | $2464.9 |
![]() | B0DH4FC4L1 | Jolliq | 2024-09-16 | Yes | $11.37 | 1000pcs | $11370.0 | 11.79% | $1340.53 |
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0CQZFQBCB | YEYA | 2021-11-10 | Yes | $25.51 | 100pcs | $2551.0 | 34.22% | $872.96 |
![]() | B0CP27S323 | OKETHERMO | 2023-11-27 | Yes | $13.98 | 300pcs | $4194.0 | 19.78% | $829.58 |
![]() | B09LC9QH8Q | YEYA | 2021-11-05 | Yes | $25.42 | 100pcs | $2542.0 | 28.93% | $735.41 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0FKH1H4TK | NestGuard | 2025-08-04 | Yes | $19.52 | 100pcs | $1952.0 | 30.84% | $602.0 |
![]() | B0C58VR171 | Omypuehen | 2023-05-15 | Yes | $9.99 | 600pcs | $5994.0 | 10.02% | $600.6 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0CB42FCXY | OeckuXIY | 2023-07-24 | Yes | $19.99 | 100pcs | $1999.0 | 23.54% | $470.57 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0DBHVHFKL | Family Care | 2024-07-29 | Yes | $9.99 | 300pcs | $2997.0 | 11.35% | $340.16 |
![]() | B0D9845HG3 | OKE | 2024-07-11 | Yes | $18.99 | 50pcs | $949.5 | 27.59% | $261.97 |
![]() | B0DP6MKN4M | OKE | 2024-11-28 | Yes | $18.99 | 50pcs | $949.5 | 27.55% | $261.59 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B09YTSZMJ7 | HOME MASTER HARDWARE | 2022-04-25 | Yes | $16.99 | 50pcs | $849.5 | 19.93% | $169.31 |
![]() | B0BMKCZHFC | Oudain | 2022-11-16 | Yes | $13.96 | 50pcs | $698.0 | 20.15% | $140.65 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B0FWK5C7CB | RORMGO | 2025-12-05 | Yes | $9.95 | 100pcs | $995.0 | 11.6% | $115.42 |
这个市场可以进,但只适合有较强品牌/资金能力的卖家;对小卖家来说,已接近价格战和高淘汰区,不建议轻易进入。 新品整体盈利率只有18.42%,而且新品里79.41%不盈利;更关键的是,老品牌新品成功率只有8.33%,低于10%的高风险线,说明新人想靠常规打法突围很难。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近价格战区,且对新品牌和小商家都不友好。 近一年新品牌新上架产品里,真正能跑出来的只有22.73%,失败率77.27%;按全部新上架口径,盈利率只有18.42%,而最近半年新增里失败明显在加速,说明竞争在变硬,不是变松。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 7 |
| 2026 | 1 | 0 | 1 | 4 | 1 | 0 | 0 | 21 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |