
这个市场不值得现在进入:新品牌扎堆但成功率只有19.23%,而新上新产品里83.72%不赚钱,已经是明显的高风险价格竞争市场。 不是用户预算不够,而是这类货架型产品已经被老品牌和少数新品牌用低价和功能微创新占住了,新手很难靠常规打法稳定跑出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:用户预算50万人民币可以做这个类目入场,但这个市场不值得现在冲进去。原因不是钱不够,而是新品成功率太低、利润被压得很薄,而且老品牌和新品牌都在用价格和投放硬扛,已经接近价格战区。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌和新上架的失败率已经明显偏高,价格战味道很重,属于高风险市场。 现有数据里,新品牌进入后新发布产品盈利率只有19.23%,但非盈利率高达73.08%;更关键的是,样本里新发布产品47个、老品牌28个,新品牌只有7个,说明竞争已经很挤,且新品牌要想跑出来往往得靠强投放、强差异化,不是普通小卖家能轻松复制的。
这个市场不适合进入:新品利润中位只在7.36%~25.62%,且已明显进入低利润竞争区。 新品里只有14.89%能做到可盈利,而成功样本里绝大多数要么依赖老品牌,要么是高投入/强营销路线;对小卖家来说,靠常规打法几乎很难赢。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CQGYHMD3 | YEYA | 2023-12-17 | Yes | $18.17 | 800pcs | $14536.0 | 29.25% | $4251.78 |
![]() | B0FGX648FB | NestGuard | 2025-07-08 | Yes | $19.65 | 400pcs | $7860.0 | 31.36% | $2464.9 |
![]() | B0DH4FC4L1 | Jolliq | 2024-09-16 | Yes | $11.37 | 1000pcs | $11370.0 | 11.79% | $1340.53 |
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0CQZFQBCB | YEYA | 2021-11-10 | Yes | $25.51 | 100pcs | $2551.0 | 34.22% | $872.96 |
![]() | B0CP27S323 | OKETHERMO | 2023-11-27 | Yes | $13.98 | 300pcs | $4194.0 | 19.78% | $829.58 |
![]() | B09LC9QH8Q | YEYA | 2021-11-05 | Yes | $25.42 | 100pcs | $2542.0 | 28.93% | $735.41 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0FKH1H4TK | NestGuard | 2025-08-04 | Yes | $19.52 | 100pcs | $1952.0 | 30.84% | $602.0 |
![]() | B0C58VR171 | Omypuehen | 2023-05-15 | Yes | $9.99 | 600pcs | $5994.0 | 10.02% | $600.6 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0D9845HG3 | OKE | 2024-07-11 | Yes | $18.99 | 50pcs | $949.5 | 27.59% | $261.97 |
![]() | B0DP6MKN4M | OKE | 2024-11-28 | Yes | $18.99 | 50pcs | $949.5 | 27.55% | $261.59 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B09YTSZMJ7 | HOME MASTER HARDWARE | 2022-04-25 | Yes | $16.99 | 50pcs | $849.5 | 19.93% | $169.31 |
![]() | B0BMKCZHFC | Oudain | 2022-11-16 | Yes | $13.96 | 50pcs | $698.0 | 20.15% | $140.65 |
![]() | B0BWJNKTK3 | xicveiuz | 2023-02-22 | Yes | $13.98 | 50pcs | $699.0 | 19.81% | $138.48 |
![]() | B0FWK5C7CB | RORMGO | 2025-12-05 | Yes | $9.95 | 100pcs | $995.0 | 11.6% | $115.42 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B0FWK5C7CB | RORMGO | 2025-12-05 | Yes | $9.95 | 100pcs | $995.0 | 11.6% | $115.42 |
这个市场不适合现在进入:新品牌成功率只有20.83%,但失败率高达79.17%;整体可识别盈利率仅18.80%,新上新产品盈利率只有14.89%,已经接近价格战高风险区。 这不是一个适合大品牌或小商家“稳妥切入”的市场,原因很直接:多数新货只是沿用老款思路,真正能赚钱的只剩“低价+基于老款微创新”的少数样本,竞争更像是在拼压价而不是拼空间。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:新品牌成功率低、近一年明显走向价格战,且已经出现“新品牌扎堆但大多数失败”的超饱和信号。 以当前数据看,用户预算50万人民币也只能覆盖单个ASIN的前期启动,不能改变这个市场已经变难的事实;无论大品牌还是小商家,现在都不该贸然进场。
证据很直接:近一年新发布产品47个,其中只有7个来自新品牌,成功新品牌新款仅5个,失败19个,新品牌新款成功率只有20.83%,按可判定盈利口径的新发布整体成功率也只有14.89%。 更关键的是,最近新增产品几乎都在“低利润/无利润”区间:2026年1月到7月里,大量新品都落在“其他”或未达标,只有少数像AXYLOEVA的B0GH15J582、B0GH1VPP33,以及Smloplom的B0GSV7ZQK8、B0GSVFDH21、Sduphs的B0G4GMCQFB能跑出来;但这些成功样本大多是借成熟老品做微创新+低价切入,不是纯创新,也不是普通小商家容易复制的路线。反过来看,失败样本非常集中:如RORMGO的B0FWK6TVF2、Cubecare的B0H2853JT7、AXYLOEVA的B0H6JJ1FGK/B0H6X8H964/B0GQGLN1CS,说明市场对“看起来差不多”的新品容忍度很低。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 13 |
| 2026 | 1 | 0 | 1 | 4 | 1 | 0 | 0 | 23 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 7 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |