- Benchmark ASINB0D9845HG3
- MarketplaceUS
- Category ID24254179011
- Analyzed Products
- Keywordfurniture anchors, anti tip straps, earthquake straps
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.39estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这不是值得进入的市场，结论很明确：已经拥挤、利润偏薄，而且正在往更激烈的价格战走。 现有样本里新品牌只有8个，但2025-2026年新品牌集中涌入，最近新上新的盈利率只有11.90%，而且新产品里87.18%不赚钱；利润分布也显示大多数产品落在10%以下，说明现在进场不是“找机会”，而是大概率被低价和投放成本吃掉利润。
对大品牌来说，也不是好市场；对小卖家来说，更不友好。 旧品牌里 Booda Brand 这种成熟玩家能做到月销约9000和2000，但对应利润率只有5.09%和9.67%，说明头部是靠规模扛量，不是靠高利润吃饭；新品牌里真正跑出来的只有 AXYLOEVA 和 Smloplom，且它们的赚钱款利润率也只有12.47%、13.1%、12.0%、12.34%，都没到你要求的15%体面线。失败案例也很直接：lasuroa 两个新品全亏，PTKSZGT、Pctzjecy 这类品牌也有多款非盈利，说明普通复制打法很难成。
- 大品牌可参考的对象：Booda Brand、Jolliq、RORMGO；可看的 ASIN 包括 B08C7T7L95、B086ZS4D3D、B0FWK5C7CB、B0GH15J582。它们能证明有销量，但利润不高，更多是规模和渠道优势，不是高回报机会。大品牌若硬进，至少要接受较重的投放和品牌成本，预算50万人民币只能覆盖单个ASIN前期，不够支撑长期品牌战。
- 小卖家可参考的真实新品牌：Smloplom、AXYLOEVA；可看的 ASIN 包括 B0GSV7ZQK8、B0GSVFDH21、B0GH15J582、B0GH1VPP33。它们是少数能跑通的新品牌，但利润都在12%~13%附近，属于“能活下来”不是“值得扩张”。
- 必须警惕的竞争信号：像 B08C7T7L95 5922条评论、B086ZS4D3D 5922条评论这类老牌大体量款，明显是市场份额型对手；而不少新品评论只有19到97条，却已经出现盈利/亏损分化，说明新进入者很容易被营销强度和价格压住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：用户能入场，但这个市场不值得进入。 用户预算50万人民币足够覆盖单个ASIN的前期起步，但市场已经进入明显的低利润、强竞争状态；多数产品利润率都在10%上下，低于15%的新款占主流，做进去大概率是被价格战和获客成本吞掉利润，而不是稳定赚钱。
证据上看，头部旧品牌并不友好，新品牌也没有形成足够好的成功模型。 Booda Brand 这个老品牌有3个样本产品，2个单品月销分别约9000和2000，累计样本月销约11000，但对应单品利润率只有5.09%和9.67%，说明大流量不等于高回报，典型是靠规模硬扛；新品牌里 AXYLOEVA 的6个样本里有2个盈利、3个亏损、1个无法判断，盈利率约40%，但盈利单品 B0GH15J582 和 B0GH1VPP33 的利润率也只有12.47%和13.1%，仍然没跨过你要求的“15%才算体面”的门槛。Smloplom 看起来最好，3个样本里2个盈利，盈利率约66.67%，两款新款 B0GSV7ZQK8 和 B0GSVFDH21 利润率分别12.0%和12.34%，月销约900和200，属于少量真实可复制案例，但依然只是勉强可做，不是高质量暴利模型；更糟的是 lasuroa 两个新款全亏，说明同类打法失败率很高。
最关键的短结论：这不是适合大品牌，也不是适合小卖家的好市场。 目前可见的新品牌成功案例只有少量，且利润普遍低于15%，同时还出现“低利润+高销量”的老品牌样本，说明市场更像价格战区而不是蓝海。若一定要找参考，大品牌只能学 Booda Brand 的规模打法和老品牌渠道能力；小卖家只能跟 Smloplom、AXYLOEVA 这种真实新品牌的低成本款，但要接受必须打更重的投放和更激进的营销，才能勉强站住。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?35.71%New listing success rate (old brands):6.67%New listing success rate (new brands):14.81%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可重定位防倾倒胶带/可撕式固定贴：安装更简单、无需打孔，适合租房或临时布置，成本通常低于金属墙锚。
- 家具防滑垫/防倾倒底座垫：通过增加摩擦和稳定性来降低倾倒概率，适合轻中型家具，使用门槛低、价格低。
- L型角码/加固支架：可用于把家具固定到墙体或彼此连接，五金店易买，替代性强，尤其适合柜体和书架。
- 家具连接带/重物捆扎带：适合把多个柜体、书柜或电视柜联成整体，减少单体受力，安装比专用防倾倒套件更灵活。
- 地板-家具防移位止滑楔块：用于床、柜、洗衣机旁的稳固需求，通常无需墙面施工，适合不想钻墙的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热，价格战风险很高。 现有数据里，新品牌在 2025-2026 集中涌入，且新产品盈利率只有 11.90%，离“稳健可做”还很远；更关键的是，真正能跑出来的案例大多只是少数，剩下大量新品直接亏损或起量失败。
New products with Highest revenueAXYLOEVA
Recent Monthly Revenue (USD):$9,990.00(1000pcs/month)B0GH15J582 (4.5/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,996.00(400pcs/month)B0GH1VPP33 (4.5/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBooda Brand
Recent Monthly Revenue (USD):-(-)B0CR699785Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$21,020.00(2000pcs/month)B08C7T7L95 (4.7/5 (5922 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$94,590.00(9000pcs/month)B086ZS4D3D (4.7/5 (5922 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsSmloplom
Recent Monthly Revenue (USD):$8,991.00(900pcs/month)B0GSV7ZQK8 (4.5/5 (68 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,998.00(200pcs/month)B0GSVFDH21 (4.5/5 (68 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productslasuroa
Recent Monthly Revenue (USD):-(-)B0FXWJJJ1T (4.4/5 (155 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0G47DJF4CBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观更有装饰盖，安装后更隐形
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- 黑色+可换盖帽，家居搭配感更强
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- 兼顾防倾倒与美观，点击率更高
B0DRBPYLH1 (4.3/5 (39 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 免打孔胶贴式，和常规螺丝款差异大
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- 透明贴片更隐蔽，视觉存在感最低
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- 适合租房和快速安装，购买动机更明确
B0DH4FC4L1 (4.5/5 (340 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显处在高竞争、接近价格战的状态；对小品牌尤其不友好。 现有样本里可识别利润的产品只有12.17%盈利，新品里也只有11.90%盈利，远低于“健康可做”的水平；更关键的是，2025-2026 年新入场品牌达到 8 个，老品牌 32 个，新品 42 个里大多数都落在“其他/未达标”区间，说明不是单纯有机会，而是大量新品根本打不出结果。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DH4FC4L1Jolliq2024-09-16Yes$11.371000pcs$11370.011.79%$1340.53B0GH15J582AXYLOEVA2026-01-15Yes$9.991000pcs$9990.012.47%$1245.76B0GSV7ZQK8Smloplom2026-03-17Yes$9.99900pcs$8991.012.0%$1078.92
B0CP27S323OKETHERMO2023-11-27Yes$13.98300pcs$4194.019.78%$829.58
B0C58VR171Omypuehen2023-05-15Yes$9.99600pcs$5994.010.02%$600.6B0GH1VPP33AXYLOEVA2026-01-15Yes$9.99400pcs$3996.013.1%$523.48
B084KJHPC6BOOTWO2021-03-15Yes$9.96400pcs$3984.010.6%$422.31B0D9845HG3OKE2024-07-11Yes$18.9950pcs$949.527.59%$261.97
B0DP6MKN4MOKE2024-11-28Yes$18.9950pcs$949.527.55%$261.59B0GSVFDH21Smloplom2026-03-17Yes$9.99200pcs$1998.012.34%$246.56
B09YTSZMJ7HOME MASTER HARDWARE2022-04-25Yes$16.9950pcs$849.519.93%$169.31
B0BMKCZHFCOudain2022-11-16Yes$13.9650pcs$698.020.15%$140.65
B0FWK5C7CBRORMGO2025-12-05Yes$9.95100pcs$995.011.6%$115.42
B0CS3P63KHHomeBrella2024-01-11Yes$11.1650pcs$558.012.51%$69.81Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GH15J582AXYLOEVA2026-01-15Yes$9.991000pcs$9990.012.47%$1245.76B0GSV7ZQK8Smloplom2026-03-17Yes$9.99900pcs$8991.012.0%$1078.92B0GH1VPP33AXYLOEVA2026-01-15Yes$9.99400pcs$3996.013.1%$523.48B0GSVFDH21Smloplom2026-03-17Yes$9.99200pcs$1998.012.34%$246.56B0FWK5C7CBRORMGO2025-12-05Yes$9.95100pcs$995.011.6%$115.42#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有11.90%，但新上新产品里87.18%都不赚钱，整体利润分布也显示大多数产品集中在0%~20%低利润区间，已经接近价格战和高竞争状态。 结合时间趋势看，2025年到2026年新产品上新明显增多，但失败同步放大，说明市场不是在健康扩张，而是在快速拥挤；你现在进场，赢面不在“找一个普通款”，而在极少数差异化很强、且能接受前期额外投入的产品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SmloplomRORMGOAXYLOEVANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PTKSZGTPctzjecyOther#Success Rate by Entry Time
Listing这个市场不值得进入：已进入价格战高风险区，且明显在变得更难。 2026年新品牌继续涌入，但最近新品牌新品盈利率只有11.90%，市场整体盈利率也只有12.17%，这已经接近“多数人赚不到钱”的状态；同时最近释放的新产品里，非盈利占绝对多数，说明后进者越来越难做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 1 0 0 0 15 2026 1 0 1 4 0 0 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 1 2025/10 0 1 0 0 0 0 0 4 2025/11 0 0 2 0 0 0 0 4 2025/12 0 0 0 1 0 0 0 3 2026/1 0 0 1 2 0 0 0 5 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 2 0 0 0 1 2026/4 1 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNo Drill Metal Furniture Wall Anchors (10 Packs) for Baby Proofing
This listing is deemed profitablePrice (USD)$11.37Released TypeOld Release (2024-09-16)Brand is an old entry in this marketSize and Weight13.0 x 8.3 x 8.2 cm, 200.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
透明胶贴设计，视觉上更隐形, 无钻胶贴式金属防倾倒结构，安装后更贴墙且更隐蔽Key Buying Motive
免打孔胶贴安装，兼顾可拆卸快速释放；钢缆+钢丝锁可调至14英寸Target Customers
更适合租房、怕打孔损伤墙面、以及希望快速完成婴儿防倾倒布置的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,370.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.17% / 11.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.42% / 3.20%Peak / Non PeakSales & BSR Performance
RORMGO Furniture Anchors 10-Pack, Anti Tip Furniture Anchors for Baby Proofing, Extra-Strong Metal Wall Anchor Straps with Steel Cable to Secure Dresser, Bookcase, Wardrobe & Cabinet, White
This listing is deemed profitablePrice (USD)$9.95Released TypeNew Upgraded Version on Old ASIN (2025-12-05)Brand is an old entry in this marketSize and Weight18.3 x 13.3 x 2.1 cm, 18.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
白色金属件+钢缆结构，视觉上更偏简洁家居风Key Buying Motive
全金属锚点+2mm钢缆，强调耐用与安全性，属于实用型升级卖点Target Customers
主要面向有婴幼儿、宠物，且需要同时做防倾倒与轻度地震加固的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$995.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.31% / 11.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.13% / 7.42%Peak / Non PeakSales & BSR Performance
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