- Benchmark ASINB0FGX648FB
- MarketplaceUS
- Category ID24254179011
- Analyzed Products
- Keywordfurniture anchors, anti tip straps
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.79estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显进入价格战区，小品牌不该下场，大品牌也不是好机会。 现在看不是“有没有机会”，而是“靠什么极强策略才勉强能活下来”：新品牌盈利率只有19.23%，全部新发布产品里只有17.95%能做到盈利且有活跃销量，说明绝大多数新品都跑不通；同时，2026年的新上架明显增多，但大部分都落在不赚钱区间，市场是在变卷，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战区，且对新卖家并不友好。 用户预算500,000 CNY（约合数万美元级）表面上够做单个ASIN的启动，但这个市场的新发布产品整体盈利率只有17.95%，全市场盈利率24.74%，说明赚钱的并不多；更关键的是，最近新品里大量同质化，低利润和无利润款占比很高，且新品牌里失败率明显高于成功率，属于高风险市场，不适合把它当成稳妥机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):15.38%New listing success rate (new brands):19.23%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 使用防倾倒家具固定带/织带式固定器：通常比金属墙锚更便宜，安装更直观，适合预算敏感和临时租房场景。
- 使用自粘式防倾倒辅助固定件：不一定能替代重载墙锚的强度，但对轻中型家具更容易上手，且几乎不需要复杂工具。
- 使用可调节家具防滑垫/防滑脚垫组合：对“轻微晃动和滑移”有一定缓解，成本低、购买门槛低，适合不想打孔的用户。
- 使用家具重心下移方案（如底部加配重、下层收纳重物）：这是低成本策略，能降低翻倒风险，尤其适合书柜和抽屉柜。
- 使用L型角码/简易角铁固定方案：五金店易买、价格通常更低，适合已有基础工具的用户作为替代固定方式。
- 使用独立式防倾倒支撑件或背靠墙楔块：无需在家具和墙体上做完整锚固，适合短期居住或不便施工的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显价格战化，且新品牌成功率偏低，不适合现在下场。 现有数据里，整体可判定盈利的产品只有24.74%，而新上架产品盈利率只有17.95%；更关键的是，新品牌进入后非盈利占比高达69.23%，老品牌新上架非盈利也有76.92%，说明这个赛道连老玩家都在被利润挤压。
大品牌只能看Booda Brand这类老牌样本，但它也不是理想案例，因为主力ASIN B08C7T7L95 只有5.09%利润，B086ZS4D3D 也只有9.67%，都落在低利润区；B08C7T7L95 月销2000、营收2102000，B086ZS4D3D 月销9000、营收9459000，说明这个品类靠的是规模，不是健康利润。 这意味着大品牌若要进场，必须接受重投放、强供应链和长期亏损换量，且这不是一个“高回报进入”的市场。对小品牌来说，真正可复制的成功样本是 AXYLOEVA 的 B0GH15J582：单品预算约8748.24美元，毛利率12.5%，月销1000、月营收9990美元，97条评价就能跑起来；但它已经是新品牌里少数成功案例之一，且同品牌其他新品 B0H6X8H964、B0H6JJ1FGK、B0GQGLN1CS 都没跑通，说明成功非常不稳定。可复制点只有两个：延续老款防倾倒结构做轻微差异化、坚持白帽打法和基础五金件定位，不要押注大改款或高成本创新。
结论很硬：现在不要做。 如果一定要学，别学高价高投入路线；大品牌只能参考 Booda Brand 的规模打法，小品牌只能参考 B0GH15J582 这种低预算、轻差异化样本，但这类样本在整个市场里占比太少，且市场正在向低利润和高失败率滑落。
New products with Highest revenueMost investment in new productsLeast investment in new productsAXYLOEVA
Recent Monthly Revenue (USD):$9,990.00(1000pcs/month)B0GH15J582 (4.5/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,996.00(400pcs/month)B0GH1VPP33 (4.5/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBooda Brand
Recent Monthly Revenue (USD):-(-)B0CR699785Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$21,020.00(2000pcs/month)B08C7T7L95 (4.7/5 (5922 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$94,590.00(9000pcs/month)B086ZS4D3D (4.7/5 (5922 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsCubecare
Recent Monthly Revenue (USD):-(-)B0H2853JT7 (4.1/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 无钻+3M粘贴，和常见打孔金属支架明显不同
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- 白色链条式外观更隐蔽，适合浅色家具/墙面
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- 可调长度，适配不同家具高度和墙距
- |
- 更适合租房、婴童房等注重保护表面的家庭
B0FLQ4H9PK (4.4/5 (86 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色款在同类中更醒目，和白色常规款区分明显
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- 12件套全套配件，视觉上更完整，适合多件家具
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- 螺丝帽收口更整洁，图片观感更干净
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- 适合需要基础防倾倒加固的家庭，功能直观
B0H6X8H964 (4.9/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经明显偏向价格战，而且新品牌成功率偏低。 新品盈利率只有17.95%，但真正能赚钱的新品大多来自老品牌或带明显品牌/投放优势的玩家；对小商家来说，靠普通上架很难跑通，且低价段已经很挤。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CQGYHMD3YEYA2023-12-17Yes$18.17800pcs$14536.029.25%$4251.78B0FGX648FBNestGuard2025-07-08Yes$19.65400pcs$7860.031.36%$2464.9
B0DH4FC4L1Jolliq2024-09-16Yes$11.371000pcs$11370.011.79%$1340.53B0GH15J582AXYLOEVA2026-01-15Yes$9.991000pcs$9990.012.47%$1245.76
B0GSV7ZQK8Smloplom2026-03-17Yes$9.99900pcs$8991.012.0%$1078.92
B0CQZFQBCBYEYA2021-11-10Yes$25.51100pcs$2551.034.22%$872.96
B0CP27S323OKETHERMO2023-11-27Yes$13.98300pcs$4194.019.78%$829.58B09LC9QH8QYEYA2021-11-05Yes$25.42100pcs$2542.028.93%$735.41B0FLQ4H9PKYEYA2025-08-08Yes$19.95100pcs$1995.031.14%$621.25
B0FKH1H4TKNestGuard2025-08-04Yes$19.52100pcs$1952.030.84%$602.0B0GH1VPP33AXYLOEVA2026-01-15Yes$9.99400pcs$3996.013.1%$523.48
B0CB42FCXYOeckuXIY2023-07-24Yes$19.99100pcs$1999.023.54%$470.57
B0G4GMCQFBSduphs2026-01-13Yes$28.3950pcs$1419.524.4%$346.36
B0DBHVHFKLFamily Care2024-07-29Yes$9.99300pcs$2997.011.35%$340.16
B0D9845HG3OKE2024-07-11Yes$18.9950pcs$949.527.59%$261.97
B0DP6MKN4MOKE2024-11-28Yes$18.9950pcs$949.527.55%$261.59
B0GSVFDH21Smloplom2026-03-17Yes$9.99200pcs$1998.012.34%$246.56
B09YTSZMJ7HOME MASTER HARDWARE2022-04-25Yes$16.9950pcs$849.519.93%$169.31
B0F5H766ZKHMOKGRT2025-04-18Yes$16.3350pcs$816.520.52%$167.55
B0BMKCZHFCOudain2022-11-16Yes$13.9650pcs$698.020.15%$140.65Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GH15J582AXYLOEVA2026-01-15Yes$9.991000pcs$9990.012.47%$1245.76B0GSV7ZQK8Smloplom2026-03-17Yes$9.99900pcs$8991.012.0%$1078.92B0FLQ4H9PKYEYA2025-08-08Yes$19.95100pcs$1995.031.14%$621.25B0GH1VPP33AXYLOEVA2026-01-15Yes$9.99400pcs$3996.013.1%$523.48B0G4GMCQFBSduphs2026-01-13Yes$28.3950pcs$1419.524.4%$346.36B0GSVFDH21Smloplom2026-03-17Yes$9.99200pcs$1998.012.34%$246.56
B0FWK5C7CBRORMGO2025-12-05Yes$9.95100pcs$995.011.6%$115.42#New Product Success Rates
Listing这个类目不适合进入，属于明显的价格战市场，且对新进入者并不友好。 新品牌并不是没有机会，但真正能留下来的，基本都靠“旧款升级+明确功能差异”，而不是普通同质化款；按当前数据看，短期可赚钱的新品只有少数，失败面远大于成功面。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AXYLOEVARORMGOYEYASduphsSmloplomNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AXYLOEVATAEAFERUordiryaPctzjecyOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌盈利率只有17.95%，最近一年新上架产品里78.26%不赚钱，2026年新增产品明显增多但成功率更差，已经进入高压竞争区。 从时间看，2025年只有少量可盈利案例，到了2026年新上架数量明显放大，但亏损/不赚钱的产品迅速占主导，说明不是机会变多，而是竞争更狠、价格更卷。
对大品牌来说，市场可以做但不是轻松做；对小企业来说，基本不成立。 你给的预算是50万人民币，单看示范产品 B0FGX648FB（NestGuard）早期投入约2736.33美元、当前月销400、月利润2464.90美元、利润率31.4%，表面上看很漂亮，但它是旧款老链接，不是新品牌成功样本，不能拿来当小商家进入案例。真正的新品牌成功样本只有5个，来自 AXYLOEVA、Sduphs、Smloplom，分别占新品牌盈利样本的40%、20%、40%；但失败样本高达18个，主要集中在 TAEAFER、Pctzjecy、Uordirya、AXYLOEVA，失败样本是成功样本的3.6倍。更关键的是，2026年很多新产品都落在“不赚钱”区间，且若要复制少数成功案例，往往还要额外投入研发、品牌和长期推广，你的单 ASIN 预算只覆盖前期，不足以支撑这种打法。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 1 0 7 2026 1 0 1 4 1 0 0 22 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 1 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 1 0 0 0 0 2 2025/12 0 0 0 1 0 0 0 3 2026/1 0 0 1 2 1 0 0 7 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 2 0 0 0 1 2026/4 1 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNestGuardB0FKH1H4TK (3.5/5 (88 Reviews))NestGuard No Drill Furniture Anchor, Adjustable Strap, 2 Packs
This listing is deemed profitablePrice (USD)$19.52Released TypeOld Release (2025-08-04)Brand is an old entry in this marketSize and Weight25.8 x 6.4 x 3.4 cm, 43.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
无钻安装的可调式织带/粘贴结构，外观更接近轻量型免打孔方案Key Buying Motive
主打免打孔、可拆装、可绕角安装，适合租房或不想在墙面留孔的场景Target Customers
更偏向租房家庭、临时布置房间、以及不方便钻孔的婴童防护用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,952.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight29.12% / 30.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.78% / 28.50%Peak / Non PeakSales & BSR Performance
YEYA No Drill Anti-Tip Furniture Anchor, 10" Adjustable, 2 Pack
This listing is deemed profitablePrice (USD)$19.95Released TypeNew Release (2025-08-08)Brand is an old entry in this marketSize and Weight11.2 x 6.8 x 3.9 cm, 113.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色外观更适合与浅色家具和墙面融合，视觉存在感更低, 10英寸可调链条式无钻结构，区别于常见L型金属支架或纯粘贴式绑带Key Buying Motive
无钻安装+3M粘贴，适合租房和不想打孔的家庭；可调金属链条兼顾不同家具高度与墙距Target Customers
更适合租房家庭、婴幼儿房以及需要保护墙面与家具表面的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,995.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight29.68% / 31.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.92% / 28.38%Peak / Non PeakSales & BSR Performance
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