
结论很明确:这个市场不值得进入,已经进入拥挤且偏价格战的状态。 近一年新品牌新发布成功率只有19.23%,失败率高达73.08%;最近月份里新发布产品大多落在低利润或不盈利区间,说明竞争不是在变好,而是在继续加剧。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场已经在走向拥挤,且利润空间偏薄,500,000 CNY 只够做单个ASIN的前期启动,不足以支撑长期竞争。 新品牌这边只有 5/26 个新发布产品被判定为盈利,成功率 19.23%,但同一批里非盈利占到 73.08%;更关键的是,最近月份里非盈利新发布数量明显多于盈利,新品牌进入速度在上升,竞争却更偏向价格战。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显进入价格战区,而且新品牌持续涌入,失败率远高于成功率。 现有数据里,新品牌新上架成功率只有19.23%,新品牌新上架失败率高达73.08%;从时间趋势看,2026年每个月都在持续新增失败款,说明竞争不是在收敛,而是在加剧。
这个市场不值得进入:已明显偏向价格战和饱和,新品牌靠正常打法很难胜出。 新品牌里能跑出来的,基本都是旧款改良、低价、或更强功能差异;如果你想做的是普通防倾倒/固定件,胜率偏低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CQGYHMD3 | YEYA | 2023-12-17 | Yes | $18.17 | 800pcs | $14536.0 | 29.25% | $4251.78 |
![]() | B0FGX648FB | NestGuard | 2025-07-08 | Yes | $19.65 | 400pcs | $7860.0 | 31.36% | $2464.9 |
![]() | B0DH4FC4L1 | Jolliq | 2024-09-16 | Yes | $11.37 | 1000pcs | $11370.0 | 11.79% | $1340.53 |
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0CQZFQBCB | YEYA | 2021-11-10 | Yes | $25.51 | 100pcs | $2551.0 | 34.22% | $872.96 |
![]() | B0CP27S323 | OKETHERMO | 2023-11-27 | Yes | $13.98 | 300pcs | $4194.0 | 19.78% | $829.58 |
![]() | B09LC9QH8Q | YEYA | 2021-11-05 | Yes | $25.42 | 100pcs | $2542.0 | 28.93% | $735.41 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0FKH1H4TK | NestGuard | 2025-08-04 | Yes | $19.52 | 100pcs | $1952.0 | 30.84% | $602.0 |
![]() | B0C58VR171 | Omypuehen | 2023-05-15 | Yes | $9.99 | 600pcs | $5994.0 | 10.02% | $600.6 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0CB42FCXY | OeckuXIY | 2023-07-24 | Yes | $19.99 | 100pcs | $1999.0 | 23.54% | $470.57 |
![]() | B084KJHPC6 | BOOTWO | 2021-03-15 | Yes | $9.96 | 400pcs | $3984.0 | 10.6% | $422.31 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0D9845HG3 | OKE | 2024-07-11 | Yes | $18.99 | 50pcs | $949.5 | 27.59% | $261.97 |
![]() | B0DP6MKN4M | OKE | 2024-11-28 | Yes | $18.99 | 50pcs | $949.5 | 27.55% | $261.59 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B09YTSZMJ7 | HOME MASTER HARDWARE | 2022-04-25 | Yes | $16.99 | 50pcs | $849.5 | 19.93% | $169.31 |
![]() | B0BMKCZHFC | Oudain | 2022-11-16 | Yes | $13.96 | 50pcs | $698.0 | 20.15% | $140.65 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GH15J582 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 1000pcs | $9990.0 | 12.47% | $1245.76 |
![]() | B0GSV7ZQK8 | Smloplom | 2026-03-17 | Yes | $9.99 | 900pcs | $8991.0 | 12.0% | $1078.92 |
![]() | B0FLQ4H9PK | YEYA | 2025-08-08 | Yes | $19.95 | 100pcs | $1995.0 | 31.14% | $621.25 |
![]() | B0GH1VPP33 | AXYLOEVA | 2026-01-15 | Yes | $9.99 | 400pcs | $3996.0 | 13.1% | $523.48 |
![]() | B0G4GMCQFB | Sduphs | 2026-01-13 | Yes | $28.39 | 50pcs | $1419.5 | 24.4% | $346.36 |
![]() | B0GSVFDH21 | Smloplom | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 12.34% | $246.56 |
![]() | B0FWK5C7CB | RORMGO | 2025-12-05 | Yes | $9.95 | 100pcs | $995.0 | 11.6% | $115.42 |
这个市场不值得进入,已经接近价格战区,而且对新品牌并不友好。 现有数据里,整体可判定的产品只有20%盈利,新上架产品盈利率只有14.58%,但新品牌自己的新产品盈利率只有20.83%,失败率仍高达79.17%;更关键的是,老品牌新产品的盈利率只有10%,失败率高达90%,说明这个品类不是“谁进来都能做”,而是被成熟玩家和低价内卷压得很紧。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经进入高强度内卷区。 近一年新品牌和新产品继续增加,但新品牌新品里只有14.58%盈利,意味着大多数新入局者都在亏;而且今年新进产品里大量集中在0%~10%甚至更低利润段,已经是典型的价格战市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 13 |
| 2026 | 1 | 0 | 1 | 4 | 1 | 0 | 0 | 24 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 7 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |