
结论很明确:这个市场不适合进入,已经进入价格战区,不建议你推进。 新品牌里只有 GRINOXA 这一条新品跑通,成功率只有 33.33%;把所有新上架一起看,真正有活跃销量且利润不错的新品只有 16.67%,而大多数新产品都卡在低利润或直接失败,说明这里不是“低门槛蓝海”,而是要靠更重投放、更强差异化才能挤进去的高压市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进入。 这个市场对你现在的预算来说虽然“买得起”单个ASIN的起步盘,但从结果看是明显的价格竞争型市场:整体可判定盈利的产品只有39.29%,新品牌新品盈利率只有12.50%,而你给出的新品牌样本里,AMZWEI是0%盈利、GRINOXA虽然首发样本盈利但也只有1个产品且新品牌新品盈利率仅33.33%,说明新入场成功并不稳定。更关键的是,市场里低价与高利润并存,但新品牌要做出结果往往要靠更强投放和更重资源,不是小预算就能稳进的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进入:已经明显走向饱和,而且新品牌几乎没有成功空间。 现有数据里,新品牌新上架成功率只有33.33%,新品牌失败率66.67%,老品牌新上架成功率是0%;同时近一年新上架里失败/未验证产品占比高,市场正在往更激烈的价格和流量竞争走。
这不是一个适合进入的市场:新品牌盈利率只有12.5%,但可见的新品里只有GRINOXA一款真正跑通,其他新进产品大多不是亏损就是无法证明成功,市场已经明显在往低利润、强营销的方向走。 用户预算50万人民币看起来够做单品起步,但这个市场想跑出来,不是靠普通铺货,而是要和老牌强势品牌、以及疑似高频刷评/强推的竞争者硬碰硬。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09B1NRF2L | EZARC | 2021-07-22 | Yes | $16.02 | 600pcs | $9612.0 | 29.14% | $2800.94 |
![]() | B0B14F9638 | LEILUO | 2022-06-25 | Yes | $9.92 | 300pcs | $2976.0 | 12.93% | $384.8 |
![]() | B07VRCBQ6G | XXGO | 2019-07-28 | Yes | $13.21 | 100pcs | $1321.0 | 27.52% | $363.54 |
![]() | B0FHB6H957 | LEILUO | 2025-07-11 | Yes | $13.59 | 100pcs | $1359.0 | 22.63% | $307.55 |
![]() | B0CXPTY1KS | EZARC | 2024-03-11 | Yes | $18.97 | 50pcs | $948.5 | 27.9% | $264.64 |
![]() | B083979TPY | XXGO | 2020-01-20 | Yes | $14.64 | 50pcs | $732.0 | 29.51% | $216.02 |
![]() | B0DZBQFMG3 | PAYA TOOLS | 2025-03-05 | Yes | $13.16 | 50pcs | $658.0 | 24.56% | $161.61 |
![]() | B0DW8RL2L7 | LitOrange | 2025-02-06 | Yes | $12.76 | 100pcs | $1276.0 | 11.91% | $151.98 |
![]() | B0CZMPXSNZ | LEILUO | 2024-04-02 | Yes | $9.99 | 100pcs | $999.0 | 14.24% | $142.26 |
![]() | B0DW8PPWYM | LitOrange | 2025-02-06 | Yes | $12.45 | 50pcs | $622.5 | 16.1% | $100.23 |
![]() | B0GGSR7WSD | GRINOXA | 2026-01-14 | Yes | $9.69 | 50pcs | $484.5 | 13.35% | $64.69 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGSR7WSD | GRINOXA | 2026-01-14 | Yes | $9.69 | 50pcs | $484.5 | 13.35% | $64.69 |
这个市场不值得进入,且对新品牌/小商家都不友好。 核心原因很直接:新产品整体成功率只有16.67%,新品牌成功率也只有33.33%,而老品牌新产品成功率是0%;更关键的是,失败样本里大量是“功能相近、缺少独特性、低利润”的通用款,说明这里已经是高度竞争的价格挤压区,不是靠普通上新就能突围的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论是偏高风险且不建议推进。 近一年新品牌几乎没有形成稳定成功面,最新一批新品牌里可验证的成功率只有12.5%,而失败样本已经达到66.67%;同时最近月份里新品牌新品更多是在失败而不是成功,说明竞争在变难,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |