
结论很明确:这个市场不值得进入,已经明显走向拥挤和价格混战。 新品牌并没有形成持续扩张的健康机会,反而是越到最近越差:2025 年新品牌新品还有一定成功面,但 2026 年新入场基本失速,6 月新增的 6 个新品牌产品全部失败,说明后面进场只会更难。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显走向拥挤,而且对新卖家是高风险。 用户预算 50万 CNY 只能覆盖部分单品前期投入;但市场里新品牌新上架成功率只有 40.74%,失败率 59.26%,而且近一年新品牌新上架里只有 38.71% 盈利,说明不是“低门槛稳赚钱”,更不是适合盲目扩张的赛道。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:虽然有少数新品能做到27%~32%的利润率,但整体已经明显进入价格混战,且新品里成功率很低。 你能看到,Fosenlion、Coolfell 这类新品牌有少量赚钱款,但失败款同样很多;Plzoslly 则是 0% 盈利、4 个新品全败,说明低价、同质化打法已经撞墙。
不建议进入,这个市场已经接近价格战区,且 2026 年的新入场明显在恶化。 现有样本里,已识别利润率集中在 20%~40%,但“新产品”里仍有 61.29% 落在未成功/无数据区,最近一批 2026/6 新品里 6 个全部不盈利,说明后续进入越来越难,不是适合新品牌和小商家的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09VBX5Y4C | Tearel | 2022-03-11 | Yes | $22.66 | 1000pcs | $22660.0 | 26.96% | $6109.14 |
![]() | B09VBYJN6S | Tearel | 2022-03-11 | Yes | $26.58 | 500pcs | $13290.0 | 30.53% | $4057.44 |
![]() | B09VBYJ5HZ | Tearel | 2022-03-11 | Yes | $25.55 | 500pcs | $12775.0 | 31.31% | $3999.86 |
![]() | B0FQJVNT2S | Fosenlion | 2025-09-10 | Yes | $24.99 | 400pcs | $9996.0 | 31.73% | $3171.74 |
![]() | B0F6V2Z6ZV | TEVIORA | 2025-04-29 | Yes | $17.21 | 500pcs | $8605.0 | 23.0% | $1979.15 |
![]() | B0G52HYL7N | Claywie | 2025-12-04 | Yes | $25.99 | 200pcs | $5198.0 | 31.95% | $1660.77 |
![]() | B0FNX3RN5J | Fosenlion | 2025-08-27 | Yes | $20.26 | 300pcs | $6078.0 | 27.22% | $1654.44 |
![]() | B0F6T4PSB6 | TEVIORA | 2025-04-29 | Yes | $17.34 | 300pcs | $5202.0 | 23.07% | $1200.11 |
![]() | B0C81MV1Q4 | Enhon | 2023-06-14 | Yes | $19.97 | 200pcs | $3994.0 | 26.91% | $1074.79 |
![]() | B000FK9S3A | Danco | 2013-10-28 | Yes | $15.25 | 400pcs | $6100.0 | 15.67% | $955.87 |
![]() | B0G52J34RQ | Claywie | 2025-12-04 | Yes | $25.99 | 100pcs | $2599.0 | 31.94% | $830.13 |
![]() | B0FQK43285 | Fosenlion | 2025-09-10 | Yes | $24.99 | 100pcs | $2499.0 | 31.65% | $790.94 |
![]() | B0GBYDCQR6 | Coolfell | 2025-12-22 | Yes | $23.99 | 100pcs | $2399.0 | 30.55% | $732.9 |
![]() | B0F6SYFBX9 | TEVIORA | 2025-04-29 | Yes | $16.72 | 200pcs | $3344.0 | 21.89% | $732.01 |
![]() | B0FNX4WQZQ | Fosenlion | 2025-08-27 | Yes | $21.26 | 100pcs | $2126.0 | 28.36% | $602.94 |
![]() | B0CNKL68VL | Enhon | 2023-11-17 | Yes | $20.37 | 100pcs | $2037.0 | 28.85% | $587.68 |
![]() | B0FF4192NQ | OrgCreator | 2025-09-05 | Yes | $36.64 | 50pcs | $1832.0 | 32.03% | $586.79 |
![]() | B0C5DKPDZK | Dreyoo | 2023-05-16 | Yes | $20.72 | 100pcs | $2072.0 | 27.74% | $574.78 |
![]() | B0CHYT4KD7 | Enhon | 2023-08-09 | Yes | $19.99 | 100pcs | $1999.0 | 26.93% | $538.34 |
![]() | B0GTLN2R39 | Coolfell | 2026-03-23 | Yes | $25.99 | 50pcs | $1299.5 | 31.95% | $415.2 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FQJVNT2S | Fosenlion | 2025-09-10 | Yes | $24.99 | 400pcs | $9996.0 | 31.73% | $3171.74 |
![]() | B0G52HYL7N | Claywie | 2025-12-04 | Yes | $25.99 | 200pcs | $5198.0 | 31.95% | $1660.77 |
![]() | B0FNX3RN5J | Fosenlion | 2025-08-27 | Yes | $20.26 | 300pcs | $6078.0 | 27.22% | $1654.44 |
![]() | B0G52J34RQ | Claywie | 2025-12-04 | Yes | $25.99 | 100pcs | $2599.0 | 31.94% | $830.13 |
![]() | B0FQK43285 | Fosenlion | 2025-09-10 | Yes | $24.99 | 100pcs | $2499.0 | 31.65% | $790.94 |
![]() | B0GBYDCQR6 | Coolfell | 2025-12-22 | Yes | $23.99 | 100pcs | $2399.0 | 30.55% | $732.9 |
![]() | B0FNX4WQZQ | Fosenlion | 2025-08-27 | Yes | $21.26 | 100pcs | $2126.0 | 28.36% | $602.94 |
![]() | B0FF4192NQ | OrgCreator | 2025-09-05 | Yes | $36.64 | 50pcs | $1832.0 | 32.03% | $586.79 |
![]() | B0GTLN2R39 | Coolfell | 2026-03-23 | Yes | $25.99 | 50pcs | $1299.5 | 31.95% | $415.2 |
![]() | B0FQJYYCVJ | Fosenlion | 2025-09-10 | Yes | $24.99 | 50pcs | $1249.5 | 31.32% | $391.35 |
![]() | B0GBXC6MG1 | Coolfell | 2025-12-22 | Yes | $23.99 | 50pcs | $1199.5 | 30.55% | $366.45 |
![]() | B0FNX7LL7W | Fosenlion | 2025-08-27 | Yes | $21.29 | 50pcs | $1064.5 | 28.38% | $302.11 |
这个市场不值得进入:新品牌新上架成功率只有40.74%,但失败率高达59.26%;更关键的是,老品牌几乎垄断有效成功案例,新品牌真正跑通的只有Fosenlion、Coolfell、Claywie这几家,而且成功大多依赖旧款改良而不是纯创新。 对大品牌来说,这不是机会市场而是高对抗市场;对小生意来说,虽然不是“绝对没机会”,但要想合法成功,必须做强功能差异化和更高预算投入,且不能再走低价同质化路线。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入明显的高风险价格战区,不适合继续进入。 近期新品牌持续涌入,但新品牌新上架产品的成功率只有40.74%,失败率59.26%,而且最新一批里失败数量已经与成功数量持平,说明竞争正在迅速变硬,后面进场只会更难。
证据非常清楚: 2025年新品牌成功产品11个、失败16个;到了2026年1月到6月,新增的可见新品牌产品几乎都在走弱,1月3个失败、3月1胜1负、6月更是6个全部失败。按你要求的警戒线,这种“新品牌继续进,但利润表现变差”的组合,已经是典型的过热信号;总体可识别产品里虽然还有50.65%是盈利,但“新上架”里只有38.71%盈利,说明新进入者的难度明显高于存量产品。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 3 | 8 | 0 | 9 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |