- Benchmark ASINB0GZNS3BPS
- MarketplaceUS
- Category ID9628865011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.94estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是低利润、低成功率的价格战区。 现有可见样本只有 ESINAM 这一个新品牌，2个新产品全部亏损，新品牌成功率是0%，而且没有任何真实的小商家成功案例可复制；这不是机会窗口，而是新进入就容易被压价打穿的市场。
证据很清楚： ESINAM 两个新品里，B0GZNS3BPS 售价9.90美元，月销50件、月营收495美元，但利润率只有4.47%，远低于你要求的15%可接受线；另一个 B0H1QMKS4Q 直接是无有效销售的新上架失败样本。按月度和年度进入时间看，2026年出现的2个新产品全部在“other/未形成盈利”区间，没有任何盈利新品，说明近期不是增长，而是失败集中发生。产品失败原因也一致：缺少差异化、通用五金外观、市场极度竞争、利润太薄。品牌层面同样是 0% 盈利率，0% 新品盈利率，且利润产品占比为0，说明这类通用品已经进入典型价格战。
对两类玩家的判断都是否定： 大品牌如果硬进，也只能面对一个低毛利、低差异化、很难靠规模救回来的市场；小商家更没有真实成功样本可抄，而且这个价位和利润结构下，预算50万人民币也只是“能启动”，不是“能长期赚钱”。如果一定要找参考，只能把 ESINAM 的 B0GZNS3BPS、B0H1QMKS4Q 当反面案例：不要做9.9美元的通用门闩，不要碰这种低毛利、同质化、无品牌壁垒的细分。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场已经是价格战区，而且没有赚钱空间。 用户预算50万人民币表面上能覆盖入场，但对这个细分来说只能买到“能上架”的资格，买不到长期胜率；核心问题不是钱不够，而是市场里新品牌几乎没有成功样本，利润率也太差。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 免打孔门栓/门挡：用门楔、门挡器或自粘式门吸实现临时限位，几乎不需要安装，成本更低，适合租房或短期使用。
- 现成自带锁舌的门扣/插销升级件：直接替换或加装在原门五金上，比独立 barn door latch 更通用，安装门槛更低。
- 儿童安全门扣/门卡扣：如果核心需求是防宠物或简单隐私，儿童安全扣件通常更便宜，且五金店/电商更容易买到。
- 简易挂锁+门扣环：对需要临时加固的门、柜门或仓库门，挂锁方案材料通用、采购方便，且可复用到多种场景。
- 磁吸门扣/磁吸锁扣：用于轻度固定或防误开，安装简单、外观更整洁，常比重型翻扣锁更容易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是低利润、低成功率的价格战区。 现有数据里，市场可识别利润产品占比为0.00%，新上架产品盈利率也是0.00%，而ESINAM这类新品牌两款新发产品全部亏损，说明不是“还有机会”，而是“进去就容易被压价打穿”。
ESINAM可以当作反面样本：品牌总计2个产品，盈利0、亏损2，成功率0.00%；其中可见ASIN B0GZNS3BPS 售价9.90美元，月销50件、月营收495美元，但利润率只有4.47%，连最基本的可接受线15%都远远不到，属于典型的“有销量但不赚钱”。另一个ASIN B0H1QMKS4Q 也是新发但无销售表现，和前者一样都暴露出低差异化、通用款、竞争极强的问题。市场趋势上，2026年只有ESINAM这一个新品牌、2个新产品进入，时间上并没有看到可持续放量的增长迹象，更像是少量试探后直接失败；同时产品成功/失败样本都指向同一结论：普通黑色五金翻扣、双角度安装、功能泛化，没有足够独特卖点。
结论很明确：大品牌和小商家都不该进。 如果硬要对标，大品牌也只能参考ESINAM的失败路径来避坑：不要做这种9.9美元的通用门闩，不要把预算压在低客单、低毛利、同质化外观上；小商家更没有正面成功案例可学，因为当前没有看到<300 reviews的真实成功样本，反而是“有销量但利润率只有4.47%”这种危险信号。短结论：不要进入；如果一定要做，只能放弃这类通用品，转向更高客单、更强功能差异、能把利润率拉到15%以上的细分品类。
Most investment in new productsNew products with Highest revenueLeast investment in new productsESINAM
Recent Monthly Revenue (USD):-(-)B0H1QMKS4QBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$495.00(50pcs/month)B0GZNS3BPS (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GZNS3BPS (4.6/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H1QMKS4QBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：利润率整体极低，已经是价格战环境，新品牌成功空间几乎没有。 当前可识别样本里，利润分布几乎全落在“其他/不可判断”，已知利润的产品只有一款落在0%~10%区间，且新上架产品盈利率为0%，这说明不是正常成长市场，而是低利润、低成功率的高风险市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GZNS3BPSESINAM2026-05-06No$9.950pcs$495.04.47%$22.13B0H1QMKS4QESINAM2026-05-13No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GZNS3BPSESINAM2026-05-06No$9.950pcs$495.04.47%$22.13B0H1QMKS4QESINAM2026-05-13No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已接近/进入价格战区，新品牌成功率为0%，而且现有可见样本里没有任何真正可复制的低门槛成功案例。 目前看到的新品牌只有 ESINAM，2个新上架产品全部亏损，市场盈利产品占比0%，新产品盈利占比0%，说明不是“还有机会”，而是“连试错都在烧钱”。
证据很直接：ESINAM 作为新进入品牌，2个产品全败，品牌成功率0%；其中 B0GZNS3BPS 售价9.90美元，月销50件、月营收495美元，但利润率只有4.5%，最近月利润仅22.13美元，根本撑不起投放和长期运营；B0H1QMKS4Q 甚至没有形成可评估的有效销售。 时间趋势上，2026年只有亏损新产品出现，没有任何盈利新产品，说明近期入场不是“增长窗口”，而是“失败集中发生期”。从竞争结构看，当前可见成功都没有落到新品牌身上，老品牌/成熟玩家仍然在压制结果；同时这类低价产品利润率低于10%，符合你定义的高风险价格战市场。按你的规则，这不是适合大品牌或小企业进场的市场，更不属于可持续的低门槛机会。用户预算50万人民币看似足够单个ASIN启动，但在这个市场里，样本显示 9.90 美元单品也只能做到极薄利润，后续若再叠加品牌、投放、认证和研发，回报会更差。
最终建议：不要进场。 若硬要找参考，只能盯住 ESINAM 的两个失败ASIN做反面案例，而不是效仿；当前没有看到任何可信的“小企业合法成功样本（<300 reviews）”，也没有看到值得追随的稳定盈利新品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ESINAM#Success Rate by Entry Time
Listing这个市场不值得进入，已经是价格战/低利润区，而且新品牌几乎没有成功样本。 近期只有 ESINAM 这一个新品牌出现，且 2 个新上架产品全部失败，市场没有形成可复制的真实小品牌成功路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases