
这个市场不值得进入,已经是明显的价格战 + 过度拥挤赛道。 新品牌进入 20 个、老品牌 33 个,属于典型的品牌拥挤;新发布产品 37 个里只有 1 个新品牌新品真正盈利,成功率仅 2.70%,而新发布整体盈利率也只有 5.26%,说明不是“做法不对”,而是市场本身在吞利润。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新品牌和小商家都不友好。 结论很直接:用户预算 500000 CNY 看起来够启动,但这个类目已经明显偏向价格竞争,且新品牌成功率太低,不能按“可复制的机会”来做。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,属于明显的价格战+高度拥挤赛道。 新品牌新上架产品里,盈利率只有5.26%,整体可识别盈利产品也只有11.71%;同时新品牌上新成功率仅4.00%,失败率高达92.00%,而老品牌上新成功率也只有7.69%,说明不是“新手没做对”,而是市场本身在吞利润。市场里可复制的有效打法只有“老产品基础上做功能差异”,像 Nintival 的 B0GGF4G8G3 虽然是新品牌但能做到17.7%利润率、月销200、月收入3200美元、首月投入约2886.36美元;老品牌 APFFSY 的 B092W7FTNS 也能做到24.79%利润率、月收入6297美元、月销300,但它有1507条评论,属于强势老品牌,不是小商家模板。
这个市场不值得进入,已经接近/落入高风险价格战区。 新品牌进入多、老品牌更强势,而且新产品里真正达标的盈利率只有5.26%,说明大多数新品还没跑通;更关键的是,新品利润主要集中在10%~30%,几乎没有高利润空间,想赚钱要么拼品牌力,要么拼投入,不适合普通小卖家直接切入。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B092W7FTNS | APFFSY | 2021-06-16 | Yes | $20.99 | 300pcs | $6297.0 | 24.79% | $1561.03 |
![]() | B06XZRSHWB | Apexstone | 2017-04-14 | Yes | $17.99 | 300pcs | $5397.0 | 23.95% | $1292.59 |
![]() | B0GGF4G8G3 | Nintival | 2026-03-26 | Yes | $16.0 | 200pcs | $3200.0 | 17.73% | $567.37 |
![]() | B07FL746GJ | RUYUFE | 2018-07-14 | Yes | $19.46 | 100pcs | $1946.0 | 22.82% | $444.08 |
![]() | B0BN5WB4F7 | KEILEOHO | 2022-11-23 | Yes | $17.99 | 200pcs | $3598.0 | 11.93% | $429.25 |
![]() | B0B9NGBCDR | macaro | 2022-08-15 | Yes | $21.99 | 50pcs | $1099.5 | 25.34% | $278.62 |
![]() | B0C3Q5PG7F | senylanhxy | 2023-04-27 | Yes | $22.9 | 50pcs | $1145.0 | 20.32% | $232.67 |
![]() | B08JVBFMCX | RUYUFE | 2020-09-23 | Yes | $19.61 | 50pcs | $980.5 | 22.7% | $222.58 |
![]() | B0GRV2HSXB | HBL' | 2026-03-09 | Yes | $16.99 | 50pcs | $849.5 | 24.94% | $211.87 |
![]() | B08BHRZ47N | RUYUFE | 2020-06-19 | Yes | $18.71 | 50pcs | $935.5 | 21.36% | $199.83 |
![]() | B0CY1Y3V9Z | QRITY | 2024-03-14 | Yes | $14.99 | 50pcs | $749.5 | 17.15% | $128.54 |
![]() | B0F9PNCZ34 | XBLWIN | 2025-05-23 | Yes | $14.92 | 50pcs | $746.0 | 12.59% | $93.93 |
![]() | B0CW3MBMJZ | senylanhxy | 2024-02-21 | Yes | $12.99 | 50pcs | $649.5 | 12.46% | $80.93 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGF4G8G3 | Nintival | 2026-03-26 | Yes | $16.0 | 200pcs | $3200.0 | 17.73% | $567.37 |
![]() | B0GRV2HSXB | HBL' | 2026-03-09 | Yes | $16.99 | 50pcs | $849.5 | 24.94% | $211.87 |
这个市场不值得进入,已经接近或进入过度拥挤状态。 新品牌的新发布只有1个盈利、23个不盈利,成功率仅4.17%;全市场可识别盈利产品占比也只有11.71%,而新发布产品里94.59%都不赚钱,说明这里不是正常增长市场,而是典型的价格战/同质化内卷市场。
从品牌结构看,真正能证明“新品牌可复制成功”的只有 Nintival 的 B0GGF4G8G3,售价16.00美元,月营收3200美元,靠的是功能差异化和低价;但这只是1个样本,不能代表市场机会。相反,老品牌 HBL' 的 B0GRV2HSXB 虽然盈利,月营收849.50美元,但它靠的是基于旧款做功能优化,说明这个市场由老品牌主导,新入局者要想站稳,通常得做明显功能创新和更重的投入;同时,JinBoCheng、BADALU、Uenhoy、Courage Joy Kindness 等新/旧品牌都有多款不盈利产品,且多数产品外形和功能高度重复,属于高竞争、低差异化赛道。用户预算500000元人民币足以做单个ASIN的前期启动,但这个预算并不能改变市场本身的低成功率,也不足以保证后续持续投放、品牌建设和差异化研发。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入高风险的价格战状态。 近期新品牌几乎都在失败,只有极少数靠重投入和强运营跑出来;对小品牌来说,胜率太低,500,000 CNY 预算也不足以改变整体竞争格局。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 |
| 2026 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 22 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |